All of this make the importance of multimedia
education from beginner's to professional Executive Level a very
integral part of one's career. In other words a must career stop. And
the best thing about multimedia is that besides not being a frontline
career choice for many students cum executives, but still multimedia
offers lucrative career opportunities by just studying. No matter you
are a director of an advertising agency, director of a film or music
band or an artist you can get your team managed and work done in more
BUT WHAT IS MULTIMEDIA?
"It's a seamless integration of two or more
than two media elements i.e. audio, video, text, graphics, animations
Perhaps more important than definition is use of
multimedia. Multimedia is most often used for presentations, training
and education programs, Show Bizz industry (special effects, sound
editing, animation, etc.) sales demonstrations, museum kiosk, games,
interface designs, CAD CAM designing. But multimedia can also be used
for correspondence, artistic programs and even wedding invitations.
There is really no end what you can do with multimedia.
CAREER OPTIONS AVAILABLE...
You could be any one of the following:
Develop interactive Multimedia CD ROM, their main
work is to program and script the main interactivity of the CD. They
work for Multimedia Development houses, Software Houses etc.
Work as non-linear movie editors mainly for
AUDIO & VIDEO SPECIALISTS:
Edit and give special effects to audio and video
work at production houses. Singers and actors are doing this work very
effectively in Pakistan and specially abroad.
Design everything about the static visuals of any
thing that is included in multimedia. They work for Web Houses,
Multimedia Houses, Production Houses, Advertising Agencies, Print
They animate graphic work at Animation Houses, TV
Channels, Advertising Agencies, etc.
Contribute to design the content of any multimedia
product like CD, Website, Booklet, Brochure, etc.
Design the main layout of any website or
interactive multimedia CD at Multimedia development houses, software
Manage the work from designing to printing at
Advertising Agencies, Printing media, etc.
Coordinate the media requirements as per the demand
and manage the team for multimedia projects. They work for any media
related firms, Media Consultants, Freelance project development, Media
Campaign Handlers, Promotional Multimedia Project Development, etc.
CREATIVE SUPPORT PROFESSIONALS:
Support the idea and give new and innovative
multimedia product as per the requirement of the market. They work for
Marketing companies, Advertising Agencies and Educational Institutes,
DIGITAL POST-PRODUCTION/ NEW EMERGING CAREER
The entertainment world has been swept off its feet
by the digital revolution catching up. A very important part of the
digital revolution in films and TV is the development in the field of
post-production. While the production process consists of the
creation, assembly, and distribution of a motion picture or TV
program, postproduction refers to all the activities that follow the
production steps be it an animated cartoon, tape matering and
multiplicity of tapes happen in this segment. This involves heavy
usage of instruments and equipments such as telecine and digibeta
The postproduction process is currently linear and
utilizes a combination of analog and digital machines to execute the
various steps. Post-production equipment either can be integrated with
other products or stand-alone, of which the effects and composting
market forms one part.
With the advent of the latest technologies,
postproduction has gone digital in a big way, which means faster
through put and better quality resulting in less man hours and more
The effects and composting market use the latest
and most cutting-edge technology from the computing and creative world
to put together realistic visuals. The U.S. post-production market is
growing as film footage increases due to increased TV and movie
production. The corporate market for post-production equipment is also
serving as a newer, rapidly growing market. Prices of post-production
equipment and systems are expected to continue declining even as
functionality and capacity goes up.
Digital post-production offers immense advantage,
which are sure to be make it more widespread, and susceptible for
rapid adoption, right across the globe.
Digital processing and post-production is a
comparatively new development in Pakistan. There are strong signs that
Pakistan's software skills and cheaper production facilities is
throwing up opportunities for refinement and international-quality
slickness that the film industry can grab.
Unlike the United States, Pakistan has not yet had
the chance of 10 years of expertise building. Though our country has
the creative capability, more experience and exposure Pakistan
creative talent will rise much higher.
With viewers being more exposed to slick
international cinema, producers are being forced to improve the
quality of their pictures and effects in this region. Thus, with
increasing use of digital postproduction, there is bound to be a wide
gap between demand and supply of trained professionals. This augurs
well for those with the inclination towards digital postproduction, as
the demand of trained professionals is bound to spiral in the coming
You may find yourself
playing the role of:
* Audio video editor
* Postproduction executive
* Digital film editor
* Composting specialist
* Production executive
The salary ranges from Rs. 5,000 - Rs. 8,000 for a
talented fresher. With a couple of years of experience, the salary may
increase up to Rs. 30,000 - Rs. 35,000 per month.
If there is any query please contact email@example.com