PARO QURESHI, a
talented professional photographer, is currently associated with an
advertising company i.e. 'COLOURS' as Manager, Photography and
Carrying a number of awards to her professional
credit, Paro Qureshi is Pakistani born girl brought up in the United
States. Her family is settled in the United States. She got her
schooling and higher education in Pakistan and Kuwait and later on got a
diploma in photography during her stay in America. Being a creative
photographer, she has devoted most of her work on different spheres of
human life to highlight the problems and hardships of the homeless
people in Pakistan. She is also working on the living style of the rural
population, state historic monuments in Pakistan. Similarly work is also
being done by someone else in India. After completion, this comparative
study in photographs would be displayed at an exhibition in the United
States. This association has been sponsored by an Indian entrepreneur
based in the United States.
Why you have decided to comeback while your family was still living in
the United States.
Simply speaking, Pakistan is my country, leaving aside the glamour
of the US; life is more appealing here which attracts me more than any
thing. Besides that Pakistan is a growing economy which offers more
opportunities for those who want to make their future as compared to the
life in the US.
You have shifted to Pakistan after 9/11 events; did you observe any
change of behavior of the US people with Asians, especially Pakistanis?
Broadly speaking, the interaction of the people of different origins
and the local people remained intact and there was not visible change.
In fact, it is the media which painted an unrealistic picture about the
situation in the United States. You may call it propaganda; otherwise
situation remained normal after 9/11 except a few cases which normally
can occur in any country. While you are in Pakistan you must have the
experience how our police behave with our own people for security
reasons after an untoward situation. The situation was blown up out of
proportion, things were normal otherwise.
As a professional why did not you join media which has also grown up in
There is always resistance to any change in every society. Perhaps
you may count on figure tips of women photographers in print media; I
won't know why they are hesitant to accept them as their regular team
member. I visited some newspapers and offered my services, but the
response was negative, she observed with a sarcastic smile on her face.
You just said about tremendous opportunities in Pakistan for women
photographer, would you like to spell them out.
Actually, it was referring to the growing economy of Pakistan when I
said about tremendous opportunities in the field of photography for
women. You must have noticed the visible change in the quality of
advertising especially the quality of bill board all along the roadsides
in Pakistan. This is because of application of latest digital technology
in the profession of photography. It is not the bill board alone but the
entire field of advertisement has received a revolution because of
digital technology. Pakistan is a major recipient of this technology and
perhaps among the countries that have gained a top position in the field
of printing and packaging materials.
In fact, photography is deeply creeping into every
aspect of life whether it is social events or documentation of the
economy. You see so far, economies were not really documented in the
third world countries. But it is getting stronger in terms of
documentation because that has become imperative for survival of any
society that every aspect of the economy should be in black and white
and got to be documented. This process of documentation calls for
involvement of photographic technology at a much wider scope while
comparing the past.
Do you think that photography has yet to grow on a larger scale in
You must have noticed that photography has been grown in an
unorganized way so far. It has not been growing like other trade or
industry in a certain direction. Now it has been given a direction,
institutes imparting training in this field have also come on the ground
while world known companies in this sector are coming in a big in this
country. It is going to be a big trade in Pakistan for which the basis
has already been laid by certain multinational companies and local
organization. The government's policy of the documentation of the policy
has given a real peg to this industry, while market is also becoming
choosy and the customer demands quality products in this field as well.
Rapid development of this industry also help in promoting exports from
Pakistan because it helps developing quality presentation of products
through modern concept of packaging and printing products.