Authored by: Prof. Dr. Khawaja Amjad Saeed,
Ph.D., FCA, FCMA. Published by: The Institute of Business Management,
G.P.O. Box 1164, Lahore, Pakistan, Price: Rs. 120/- pp. 204
Compiled and edited by Prof. Dr. Khawaja Amjad
Saeed the book under review is the 2003 revised edition of Marketing
Cases with emphasis on International business.
The book consists of four main sections. The Case
Method Section describes introductory aspects of case method, case
analysis techniques and specific problems regarding cases in Pakistan.
The second section describes Global and Export
Scene of Pakistan and reviews export performance of Pakistan alongwith
suggestions for achieving a break through in exports by adopting a
Nine Point Strategy. This section is supported by 12 statistical
tables giving pertinent information on global exports, SAARC exports
and Pakistan exports during 2001-2002.
In the third section thirty marketing cases have
been subjected to analysis with emphasis on international business.
The fourth section contains teaching guiding notes
for 19 cases included in the third part of the book.
Dr. Khawaja Amjad Saeed has to his credit
authorship of over 30 books in the areas of taxation, auditing, case
studies, corporate and mercantile laws, economics, financial
institutions, accounting and higher accountancy, economies, management
and related areas. He has contributed over 700 articles in journals of
national and international repute.
He has 37 years experience of full time teaching at
the Master's level in all disciplines of commerce, business
management, economics and finance. He has represented Pakistan on the
finance and management committees of the International Federation of
Accountants besides participating in several conferences of CAPA and
SAFA. He was President of SAFA in 1997 and its adviser in 1998. He has
been president ICMAP and member of its National Council. He served as
professor and founder Director of the IBA, University of Punjab.
Currently he is working as a management consultant and also teaching
in business schools. He is also serving as Dean Executive programmes
in Punjab College of Business Administration, a constituent of the
University of Central Punjab, Lahore. On the global level he is
adjunct professor at the Graduate School of Management Swinburne
University of Technology, Melbourne, Australia and the Institute of
Management Technology, India.
Drawing on his vast experience and professional
expertise Professor Dr. Khawaja Amjad Saeed has provided in the book
under review extremely valuable material that can be used for teaching
BBA, MBA, B.Com., MPA and management related courses especially
related to marketing cases with emphasis on international business.