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PROFILE

ABDUL RASHID ABRO

COLUMN FOR THE RECORD
SOCIETY 1- HOSTELS FOR THE WORKING WOMEN
2-
BOOK REVIEW
3-
MULTIMEDIA TECHNOLOGY IN EDUCATION
SPECIAL REPORT POWER LINE COMMUNICATIONS

 

BOOK REVIEW

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.Marketing Cases

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Sep 15 - 21, 2003 
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Authored by: Prof. Dr. Khawaja Amjad Saeed, Ph.D., FCA, FCMA. Published by: The Institute of Business Management, G.P.O. Box 1164, Lahore, Pakistan, Price: Rs. 120/- pp. 204

Compiled and edited by Prof. Dr. Khawaja Amjad Saeed the book under review is the 2003 revised edition of Marketing Cases with emphasis on International business.

The book consists of four main sections. The Case Method Section describes introductory aspects of case method, case analysis techniques and specific problems regarding cases in Pakistan.

The second section describes Global and Export Scene of Pakistan and reviews export performance of Pakistan alongwith suggestions for achieving a break through in exports by adopting a Nine Point Strategy. This section is supported by 12 statistical tables giving pertinent information on global exports, SAARC exports and Pakistan exports during 2001-2002.

In the third section thirty marketing cases have been subjected to analysis with emphasis on international business.

The fourth section contains teaching guiding notes for 19 cases included in the third part of the book.

Dr. Khawaja Amjad Saeed has to his credit authorship of over 30 books in the areas of taxation, auditing, case studies, corporate and mercantile laws, economics, financial institutions, accounting and higher accountancy, economies, management and related areas. He has contributed over 700 articles in journals of national and international repute.

He has 37 years experience of full time teaching at the Master's level in all disciplines of commerce, business management, economics and finance. He has represented Pakistan on the finance and management committees of the International Federation of Accountants besides participating in several conferences of CAPA and SAFA. He was President of SAFA in 1997 and its adviser in 1998. He has been president ICMAP and member of its National Council. He served as professor and founder Director of the IBA, University of Punjab. Currently he is working as a management consultant and also teaching in business schools. He is also serving as Dean Executive programmes in Punjab College of Business Administration, a constituent of the University of Central Punjab, Lahore. On the global level he is adjunct professor at the Graduate School of Management Swinburne University of Technology, Melbourne, Australia and the Institute of Management Technology, India.

Drawing on his vast experience and professional expertise Professor Dr. Khawaja Amjad Saeed has provided in the book under review extremely valuable material that can be used for teaching BBA, MBA, B.Com., MPA and management related courses especially related to marketing cases with emphasis on international business.