Aug 04 - 10, 2003 



A few years ago, the World Gold Council initiated a shopping festival in Dubai, which has today become a mega international annual event. Now the WGC, the pioneer of the Dubai Shopping Festival, is planning to host the third Gold Shopping Festival from September 22 to October 21, 2003 in Karachi.
This will be an exclusive event for Karachi in which almost 150 jewellers located throughout the city will participate. The primary objective of this festival will be to promote the jewellery industry. The festival will literally provide a golden opportunity to customers to win gold jewellery on each and every day of the month-long festival on purchases made from all the parUcipabng jewellery shops all over Karachi.



It may be noted that the WGC has conducted 2 such events successfully in the past and the present festival promises to be the biggest shopping festival in Pakistan. In the gold festival of 2000, a lucky winner of the grand draw won 3 kilos of gold, equivalent in value to 2 million Rupees today.

The Gold Shopping festival will run from September 22 to October 21, 2003 in Karachi. It is projected to give a tangible boost to economic activity in the city, as consumer spending is expected to spread beyond the purchase of gold jewellery to complementary items like clothing, domestic appliances and so on. The WGC is very hopeful that the Dubai experience can be successfully repeated in Pakistan, with the shopping festival becoming an annual event and other industries joining it in the years to come to make it into a truly mega event.


As part of its ongoing Social Action Programme, The Hub Power Company recently donated computers and printers to Layton Rahmatulla Benevolent Trust (LRBT) in Karachi and Quetta. Picture shows Mr. Vince Harris, CEO, HUBCO (4th from left) handing over the computers to Khawaja Zafar Hasan, Chairman, LRBT (3rd from left) along with HUBCO and LRBT officials.


The three plastic cards launched by the oil-marketing giant, Pakistan State Oil, are generating waves in the country's petroleum industry by considerably increasing the sales of the company. As a result of this, the unprecedented success of these cards, has thrown PSO's competitors into panic and disarray. The cards have also played a dominant part in taking the image of PSO to new heights.

The first card to be launched was the Loyalty Card that in July 2002. On January 31, 2003, the company launched the new generation Fleet and Corporate Credit Cards, its latest marketing innovation.

Petroleum industry analysts say that the cards programme launched by PSO is a highly innovative idea that providing immense benefits to the company's customers that have not seen anything similar in Pakistan. They feel that these cards have made one's life simpler and faster. Never has fuel purchasing been so swift, easy and consumer friendly.

Of the two cards, the vehicle-specific Fleet Credit Card offers the advantage of a pre-approved credit limit and is the perfect solution to effective fleet management. On the other hand, the Corporate Credit Card is an employee specific personalized card with a pre-approved credit limit.



"Companies are grabbing the Fleet and Corporate Credit Cards as they see them as an instrument to end pilferage," a broker at Karachi Stock Exchange said.

Other analysts say that the cards not only provide security and savings but also flexibility and convenience. As if that is not enough, a consolidated monthly billing statement follows and this gives the company a detailed picture of the monthly spend on each card.

But most of all, the cards are bringing more business to PSO. "Many of these new companies were earlier served by PSO's rivals. Now, because of these cards, which they find very useful, these companies are switching to PSO," said an analyst at a top brokerage firm in Karachi.

The personalized Loyalty Card that is the most well established card is the forerunner in the cards family, provides an excellent three in one package as a result of which, it has already attracted thousands of customers to the PSO fold and this number is growing rapidly. No wonder these new cards have been widely accepted and have become the talk of the town. This is a clear sign of the accomplishments made by PSO whose name is associated with a number of innovations, the true sign of an outstanding leader in its field.


Kodak Limited Pakistan Branch recently signed a MoU with Virtual University of Pakistan offering support and assistance in a Professional Course on Photography as part of VU's curriculum in Performing Arts. The project is aimed at harnessing the country's human capital and enhancing career prospects after acquiring the Kodak Diploma in Photography.

The course would be offered in three semesters: Foundation, Intermediate and Advanced level. The Foundation course covers Basics of Photography, Black & White Photography, Color Theory, Developing & Printing/Lab Operations, Familiarization of different formats, Studio set up, Photography as Career and Digital & Photo Shop.

The Intermediate Course includes Photography as Career, Marketing/Budgeting/Costing, Lighting Indoor/Outdoor, Wedding/Events Photography, Fashion/Glamour Photography, Portraitures/Art Photography, Product/Advertising, Photojournalism/Sports, Digital & Photo Shop (freehand).

Advanced level consists of specialization in any of three of the following subjects (one major and two minor): Wedding/Event Photography, Fashion/Glamour Photography, Portraitures/Arts, Product/Advertising, Photojournalism/Sport, Digital & Photo Shop. Third semester mainly comprises of practical to be conducting under the supervision of instructors & submission of portfolio (Thesis) at the end of the semester.

Speaking on the occasion, Syed Awais Ahmed, Country General Manager, Kodak Limited Pakistan said, "It is a moment of immense pride and pleasure for Kodak to have been selected to support the government's endeavor on this educational front and play our role in the enhancement of our people's career prospects as well as in the eradication of unemployment."

Furthermore he said, "The course on Professional Photography in collaboration with Virtual University of Pakistan will not only help amateur and professional photographers to refine their skills but will also open doors to new career opportunities, providing collective benefits to the country and the industry."

While talking about the aims and objects of the course Tajdar Alam, Managing Director, Virtual Television said, "We appreciate the wholehearted support and assistance of Kodak Limited for the forthcoming launch of a new faculty in Performing Arts at the university, starting with Photography. The course is aimed at involving the youth to acquire professional skills in photography as a career and job-seeking opportunity."

The curriculum of the professional course on Photography will cover up all aspects to improve existing skills, under the guidance of professional photographers and experts in photographic technology.

The Virtual University (VU) of Pakistan is a project of the Ministry of Information Technology & Telecommunications, Government of Pakistan. It aims at working towards raising the standards of education in Pakistan by providing high quality, easily accessible, affordable world-class education through the finest faculty nationwide, thereby contributing to the local & national economy. Virtual University received the Charter from the Federal Govt. of Pakistan in 2002. The President of Pakistan is the Chancellor of the University.

Kodak is the world's leading photographic brand with global presence in more than 100 countries and a worldwide market share of more than 65%. It is the world's most popular brand and sponsors some of the best-known events held in many countries. The newly opened Kodak Theatre in Hollywood plays host to the annual Oscar Awards (to be held here for the next 20 years) viewed by television audiences in excess of 1 billion. Kodak Limited (Pakistan Branch) is the only photographic marketing company in Pakistan with a representative office.


Pakistan State Oil, the largest oil-marketing company in the country, is planning to set up a major refinery in the country. This was announced by the Managing Director of PSO, Tariq Kirmani, in an address to PSO employees on July 25, Friday at PSO House.

The Managing Director said that PSO had a large product requirement. "We need a refinery project of our own in order to ensure availability of products for all times to come," he said. "We can do it soon."

Tariq Kirmani said the refinery would have a refining capacity of 150,000 barrels of crude oil per day." He said the refinery project would cost US$1.4 billion. "We will move fast and meet the country's requirements with lot of savings in foreign exchange on imports of finished product."

Recounting the recognition PSO had received during the last financial year that ended June 30, 2003, the Managing Director said that the company had become a member of World Economic Forum while the Wharton Business School of the University of Pennsylvania and top management expert Professor Roderick Martin had sought to conduct separately case studies of PSO's turnaround.

Also, the Managing Director said he had a unique opportunity to enlighten senior officers of National Defence College, Islamabad, on the turnaround experience, good governance and management excellence that PSO has achieved.



He said the company had ended the financial year '03 with flying colours. He said that as far as white oil products were concerned, the industry had grown by 2.4 percent while the company had achieved a growth of 5.8 percent and its market share was increasing.

He said that as far as black oil products were concerned, PSO had a monopoly and that had now ended. This is because of deregulation, increased availability of gas to IPPs, availability of hydel power and less fuel offtake by Hubco and other power projects.

Kirmani said that during the last financial year PSO had won Railways, Defence and Pakistan Steel Mill contracts and this was an extraordinary achievement.

The Managing Director added that PSO had come a long way. "We used to be a supply-driven company. Now we are a customer focused company." He said that Matrix Management System had been introduced in the company. "Due to better performance of various business lines and empowerment of employees, the company has shown much better results."

Regarding the financial results, the Managing Director said that last year, PSO broke previous 25 years' record. "This year we would also be doing extremely well," he said.

The Managing Director said that a public sector company had achieved all these successes. "We have changed the Pakistani mindset and we are proud of it," he declared.


Prof. Dr. Anwar Ali Shah G. Syed, Director, IBA has been appointed as a Dean, Faculty of Commerce and Business Administration, University of Sindh, Jamshoro by the Honorable Governor Sindh/Chancellor, University of Sindh for a period of three years.

Dr. Shah is hailing from small village Ubrio Shah, Taluke Moro, District Naushehro Feroze, Sindh. He did his Matriculation in 1969 from New Jatoi High School, Bachelor of Commerce (B.Com) from Govt. Sindh College of Commerce, Hyderabad in 1973 and Masters in Commerce (M.Com) in mid-70's from University of Sindh, Jamshoro.

Dr. Shah joined University of Sindh as a Lecturer in 1977 and proceeded to England in 1983 where he received a degree of Masters in Business Administration (MBA) from University, of Leeds, United Kingdom in 1984.

Dr. Shah did his Ph.D. in Business Administration from Cardiff Business School, University of Wales Institute of Science and Technology, United Kingdom in 1989.

Dr. Shah became a Professor of Business Administration and was appointed as Director IBS (now known as IBA) University of Sindh, Jamshoro in 1993. Since then he has been working as Director, IBA University of Sindh, Jamshoro todate.



Dr. Shah also happens to be the Founder Director, IBA, Sukkur affiliated to IBA, Karachi from 1996 to 1998.