MPL is people-powered, with ideas that sell. We
achieve that with our vision of being an indispensable source of our
client's competitive advantage throughout Pakistan.
Our mission is to work with our clients as a
community of star-reachers whose ideas build leadership brands through
imagination and a deep understanding of human behaviour.
Islamabad, the nation's capital, with its given
concentration of government and semi-government departments and
agencies, has in recent years also seen an increasing trend of private
sector involvement. That has come about mainly as a result of the
current process of privatization, together with the convenience which
the major concerns; national, international and multination; find in
maintaining fully functional establishments in this city.
Small wonder that the MPL's northern zonal office in
Islamabad has also emerged as the largest and the busiest of the
Agency's work stations outside of its parent headquarters at Karachi.
MPL Islamabad is presently one of the leading
advertising practitioners of Pakistan that ensures uninterrupted
continuity of the tradition of excellence, which has remained our
hallmark for the past 45 years. The increasing volume of work can be
handled to our clients' satisfaction only with a matching increase in
our resources, both human and material.
AIZAZ-UL-WAHEED MANAGING DIRECTOR (ISLAMABAD)
Heading a team of 86 Staff Members in Islamabad. He
started his advertising career 13 years ago, on retirement from the
Defence Services. Possesses vast experience in public relations,
protocol and advertising.
Holds an honours degree of his field and enjoys
tremendous respect and confidence of all his clients in the public as
well as private sector. Has handled a vast and diverse range of clients
personally as client service executive and knows the nitty gritty of the
To control the deforestation in the scenic Galliat
around Ayubia, Shell Pakistan has launched an initiative to attract the
local population to use LPG instead of firewood.
The Nazim, Abbottabad District and External Affairs
Director of Shell Pakistan, Mr. Saleemuddin Ahmed inaugurated this
initiative at Kalabagh Bazaar Retail Center.
Under this program Shell will subsidize the equipment
cost of LPG for 150 local households in the first phase. This program
will gradually be extended to approximately 3500 households in the
LG ELECTRONICS LAUNCHED NETWORK BASED PRODUCTS
LG Electronics has launched its range of
state-of-the-art home networked products into the Middle East and Africa
making it the first consumer electronics company to make networked home
appliances a reality in the region.
"LG has taken a bold step in bringing the future
of living standards to the Middle East and Africa today," said Mr.
M. B. Shin, President, LG Electronics Middle East & Africa
NCR LAUNCHES TERADATA SPEAKER PROGRAM
As part of the Teradata Speaker Program, NUST
Institute of Information Technology (NIIT) in collaboration with
Teradata, a division of NCR recently held a seminar on one of the
emerging technologies — "Integration of CRM with Call
Centers" at HQ NUST Rawalpindi.
Mr Ashar Naseer, Senior PS Consultant, Teradata, a
division of NCR was the guest speaker at the seminar, who gave a
detailed insight into the call centers, giving a technical overview and
infrastructure, followed by practical opportunities for its
Call Centers are typically a single point in an
organization where its customers or partners can call for various
reasons. The session was aimed at providing in depth background on call
centers, their need in an organization and what to consider when
deciding to set them up. The content was a blend of business drivers of
call centers against technological features.
Faculty from NUST constituent colleges and senior
students attended the seminar. Dr. Sajid Hussain — Director General
NIIT & NIMS inaugurated the ceremony and Dr. S.M.H Zaidi — Head Of
Academics NIIT awarded shield to the guest speaker.
As the IT industry of Pakistan has shown tremendous
growth and potential over the past few years, NIIT and Teradata, a
division of NCR have been playing their due share in this growth and
contributed significantly through research and introduction of new
ALLIANZ EFU SIGNS COMPREHENSIVE HOSPITALIZATION PLAN
Allianz EFU, the specialized healthcare insurer in
Pakistan recently signed a Group Health insurance agreement, to cover a
thousand employees and dependents of Instaphone.
Allianz EFU products with its clarity and appeal in
terms of providing services on international standards has obtained the
confidence of the local market.
The growing trend amongst employees to appreciate the
employers for acknowledging their needs and requirements makes health
insurance now gain importance in the country.
Kevin O' Sullivan, the Chief Financial Officer at
Instaphone, expressing pleasure and confidence, commented, " This
agreement is in line with our initiatives to offer better healthcare
facilities to our employees. With a highly focused health insurance
partner like Allianz EFU, I am assured that Instaphone will get
international standard service."
On this occasion, Allianz EFU's Managing Director
& Chief Executive Officer stated, "We are delighted to be
partners with Instaphone and are confident that the two companies will
enjoy a mutually beneficial relationship. It is obvious that the company
has a decisive management team."