Pakistan, which has become a mango rich country over
the years of experiments and hard labor, produces over one million ton
mango of different varieties every year.
As far as the quality was concerned, Pakistan was on
top of the list producing finest quality of sweet juicy mangoes popular
all over the world.
Earlier, India was competing in the international
market however, Pakistan has left India far behind in terms of quality
and even quantity of the mango crop, said Mateen Siddiqi, a leading
mango exporter who is also the Chairman of Fruits, Vegetable Processors
& Exporters Association.
Generally speaking, different varieties of mango are
popular in the local market which including Saroli, Langra, Dasehari,
Gulab Khas, Ilmas, Tota Pari and Fajri. However, Sindhry from the
province of Sindh and Chaunsa from Punjab are the only varieties, which
are exported from Pakistan. Out of the total mango crop the province of
Punjab produces about 6.5 percent while Sindh contributes about 3.5 per
Currently, Pakistan is exporting about 50,000 tons of
mango out of the total crop of one million tons, which comes to 5 per
cent of the total produce.
The export of mango from Pakistan seems so nominal
against the huge crop of one million ton especially when mango produces
in Pakistan was highly popular all over the world.
Explaining the situation, Mateen said that actually
the average price of mango at the purchase stage hardly comes to Rs12-15
in the local market, however, it is cost of the freight, which makes all
As far as the international price of mango was
concerned, it begins with 25 cents per kg with the start of the season
from May 20. The export of mango prolongs from May 20 to Oct 18 every
year and the price starts increasing gradually which goes up to 60 cent
in the end of the season.
PIA and other local and foreign airlines are charging
Rs75 per kg under the IATA rules, which is one of the major irritants
against the export promotion of mango as well as citrus fruits from
It is amazing that the government offers subsidy in
transportation on the export of those items, which earn $5 million, or
less, hence freight subsidy is available on the exports of fruit and
vegetable having total value of export up to $5 million.
While mango and Kinno, which have tremendous export,
potentials were denied this export incentive. Mateen was of the view
that export of mango can be doubled provided it is given at least 30 per
cent freight subsidy on exports.
While suggesting other measures of promotion of fresh
fruit from Pakistan, Mateen said that there should be some standards of
the packaging material. Elaborating his point of view, Mateen said that
some exporters are using wooden crates while others using card and paper
crates, which are costly a little bit. However, in order to create
identity of Pakistani goods, standardization of packing material was of
prime importance besides ensuring of the quality and quantity stated on
He regretted that there are cases that some of the
exporters do not comply with the declared weight subscribed on the
crates. Mostly, mangoes are exported in 2, 3 or 4 kg crates. At the
customs level, there should be a pre-export inspection to ensure about
the quality and quantity of the goods so that the credibility of the
exporting country could be ensured. This would also help discouraging
the unscrupulous elements in the export business. He also regretted that
countries like Germany, France and the United Kingdom are importing
mangoes from Pakistan while some brotherly Islamic countries have put a
ban on import of mango from Pakistan. Those countries which have put an
embargo on import of mango from Pakistan including Iran, Turkey USA,
Japan, Korea, and South Africa.
Although the countries in the European Union are
highly choosy buyers but they all are fond of Pakistani mangoes and do
not raise any objection on the basis of health conditions of mangoes
from Pakistan. However, countries like Iran or Turkey has put an
embargo, which appears very strange especially when they claim to
Free trade with India, which has a great market for
Pakistani pomegranates, dates and dry dates (Chhohara), is likely to
start in near future.
He appreciated the coordination provided by the
national airline which is providing cargo space especially for mango,
however, they are insufficient handling facilities some times prove
costly and the shipment being perishable in nature goes waste whenever
timely handling was not made. Besides, PIA, Saudia, Emirates, Lufthansa,
Swiss airlines are also lifting considerable amount of cargo from
Pakistan. The volume of exports of fresh fruits and vegetable could be
enhanced to a great extent if the embargo put by Iran, Turkey, USA and
Japan was lifted. The export promotion bureau is doing some in this
resect and the treatment plant has already started working at the
quarantine. However, it would require two years of sampling for release
disease free certificate under the rules.