DHL Pakistan announced the re-branding of its parcel,
express and logistics businesses under the new DHL brand.
Deutsche Post World Net (DPWN), which is listed on
the German stock DAX index as AKTIE GELB, increased its shareholding in
DHL to 100 percent in late 2002. Spearheaded by their parent company,
the integration of DHL, Danzas and Deutsche Post Euro Express under a
single brand will create the world's single biggest logistics company.
Its aim is to provide customers with onestop excess to the most
comprehensive range of logistics products and services.
DPWN chose to focus on the DHL brand due to its
well-respected, global presence and widely recognized values of
reliability and speed — a fact well-supported by independent research
surveys carried out by the company.
Under the new DHL, DHL will consist of three
divisions: DHL Express, DHL Danzas Air & Ocean, and DHL Solutions.
DHL Express will be the express delivery business, the present business
of DHL Worldwide Express.
DHL Danzas Air & Ocean, represents the former
business of Danzas Intercontinental. DHL Solutions will combine the
strengths of the solutions businesses of DHL and Danzas including
contract logistics, warehousing and distribution solutions.
Throughout the Asia Pacific region, the launch has
started with the re-branding of over 4,100 vehicles, over 400 building
signages, aircraft, packaging, uniforms and stationery, with the new red
DHL logo on a yellow background. The role-out is expected to be
completed by 2004.
Present at the press conference were Brigadier Sadiq
N. K. Awan (Chairman & CEO-DHL Pakistan (Pvt.) Ltd.), Mr. Stephen
Fenwick (DHL Area Director-South Asia & Indo China), Mr. Salim Awan
(Director-DHL Pakistan (Pvt.) Ltd.) and the respective regional and
Pakistani management teams.
DHL is the world's leading express and logistics
company offering customers innovative and customized solutions from a
single source. With global expertise in solutions, express, air &
ocean freight and overland transport, DHL combines worldwide coverage
with an in-depth understanding of local markets. DHL's harmonized
international network links more than 220 countries and territories
With more than 150,000 dedicated employees, DHL
continues at the forefront of technology and guarantees fast and
reliable services aimed at exceeding customer's expectations.
Based in Brussels, Belgium, DHL is 100% owned by
Deutsche Post World Net.