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CORPORATE PROFILE DHL LAUNCHES NEW GLOBAL IDENTITY IN PAKISTAN
COLUMN FOR THE RECORD
SOCIETY SOLVING KARACHI'S CIVIC PROBLEMS
SPECIAL REPORT  BUSINESS INTELLIGENCE

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DHL LAUNCHES NEW GLOBAL IDENTITY IN PAKISTAN

 


June 30 - July 06, 2003

 

 

 

DHL Pakistan announced the re-branding of its parcel, express and logistics businesses under the new DHL brand.

Deutsche Post World Net (DPWN), which is listed on the German stock DAX index as AKTIE GELB, increased its shareholding in DHL to 100 percent in late 2002. Spearheaded by their parent company, the integration of DHL, Danzas and Deutsche Post Euro Express under a single brand will create the world's single biggest logistics company. Its aim is to provide customers with onestop excess to the most comprehensive range of logistics products and services.

DPWN chose to focus on the DHL brand due to its well-respected, global presence and widely recognized values of reliability and speed a fact well-supported by independent research surveys carried out by the company.

Under the new DHL, DHL will consist of three divisions: DHL Express, DHL Danzas Air & Ocean, and DHL Solutions. DHL Express will be the express delivery business, the present business of DHL Worldwide Express.

DHL Danzas Air & Ocean, represents the former business of Danzas Intercontinental. DHL Solutions will combine the strengths of the solutions businesses of DHL and Danzas including contract logistics, warehousing and distribution solutions.

Throughout the Asia Pacific region, the launch has started with the re-branding of over 4,100 vehicles, over 400 building signages, aircraft, packaging, uniforms and stationery, with the new red DHL logo on a yellow background. The role-out is expected to be completed by 2004.

Present at the press conference were Brigadier Sadiq N. K. Awan (Chairman & CEO-DHL Pakistan (Pvt.) Ltd.), Mr. Stephen Fenwick (DHL Area Director-South Asia & Indo China), Mr. Salim Awan (Director-DHL Pakistan (Pvt.) Ltd.) and the respective regional and Pakistani management teams.

DHL is the world's leading express and logistics company offering customers innovative and customized solutions from a single source. With global expertise in solutions, express, air & ocean freight and overland transport, DHL combines worldwide coverage with an in-depth understanding of local markets. DHL's harmonized international network links more than 220 countries and territories worldwide.

With more than 150,000 dedicated employees, DHL continues at the forefront of technology and guarantees fast and reliable services aimed at exceeding customer's expectations.

Based in Brussels, Belgium, DHL is 100% owned by Deutsche Post World Net.