The company commenced its commercial activity in
1976 with the manufacturing and marketing of gramophone records and
pre-recorded audiocassettes from its industrial units at Islamabad.
SRBC has the honour of releasing the Holy Quran recordings on
gramophone records and audiocassettes for the first time in Euro-Asia.
The manufacturing of gramophone records was given up in 1978 due to
change in the market demand. In 1983, the Company added pre-recorded
videocassettes in its commercial activity.
In 1989, the company created a wholly owned
subsidiary People's Television Network (PTN). In 1990, the Government
of Pakistan permitted to establish TV stations in Pakistan. PTN was
later amalgamated with Shalimar Recording & Broadcasting Co. and
call sign changed to Shalimar Television Network (STN).
The first semi-private TV channel initiated first
time in Pakistan 24-hour broadcasting from Islamabad in 1990. Twelve
STN television stations are presently broadcasting round-the-clock
from the urban centers of Pakistan namely Islamabad, Karachi, Lahore,
Peshawar, Quetta, Faisalabad, Larkana, Hyderabad, Bahawalpur, Multan,
Daska and Sukkur. STN's collective reach is up to 36 % population and
30 % households of Pakistan.
In addition to television broadcasting, Shalimar
Recording & Broadcasting Co. is providing following services:
First time in Pakistan, valuable information including live trading at
Karachi and Lahore Stock Exchanges are available on STN screens at
Karachi and Lahore.
Feature films on celluloid format are transferred to magnetic tape
format at STN Lahore.
SRBC repertoire is licensed for production and sale on compact disc /
*TRANSMISSION TOWER SPACE:
Tower space at the station is rented out to other users.
The video and audio studios in Islamabad are hired out for production
The Board of Directors is the highest decision
making body of the company. Presently there are 10 members. Three are
nominated by PTV, while PBC nominate Two (By virtue of they are having
50 % of shares). Four members are elected from the private
shareholders for a period of three years. The Managing Director &
CEO of the company is the tenth member, the members from within the
Board elect Chairman.
The company is actively participating in the
international theatre, to keep Pakistan and SRBC's image high amongst
the global broadcasters.
In 2000, STN-Pakistan was re-elected to the
Administrative Council (Board of Directors) of the Asia-Pacific
Broadcasting Union ABU. The union has 102 members in 51 countries.
SRBC also became a member of Asia-Pacific Institute
for Broadcasting Development AIBD. It serves the countries of United
Nations Economic and Social Commission for Asia and the Pacific (UNESCAP)
in the development of upgrading of broadcasting infrastructures.
Thirty employees have acquired essential computer
training, two have been educated in advanced computer programming.
Efforts are underway to equip all the departments with computers and
qualified IT personnel.
The Asia-Pacific Institute of Broadcasting
Development (AIBD) has trained a team of engineers in " training
The launch of satellite broadcasting and
cablecasting in Pakistan has ceased the monopoly of terrestrial
broadcasters. But it is succeeding to move forward and prosper even in
the face of unfavorable winds.
BOND SUPREME — GUMSHUDA CHABI KI TALASH
Unilever Pakistan Limited has recently launched a
Mega Consumer Promotion "Gumshuda Chabi Ki Talash" for Broke
Bond Supreme the largest selling tea brand in Pakistan. The scheme has
gained immense popularity throughout Pakistan due to its novelty and
unusual Mega Prizes.
The response to the scheme has been overwhelming
and entries received for the first draw were 300,000 plus. Whereas the
entries for 2nd draw are more than 800,000, the second draw was held
at Lever Raabta on February 21, 2003. The lucky winner for a new
Toyota Corolla 1600cc was Mr. Muhammad Iqbal S/o Ghulam Sarwar of
District Attok. Mr. Mujahid Baralvi was the chief guest and Mr Qashif
Effendi, Sr. Brand Manager and Ms. Rahat Junejo, Assistant Brand
Manager, Brooke Bond Supreme were also present at the occasion.
SWISS BRINGS TICINO ON BOARD
Ticino will be tempting passengers with traditional
dishes and rich wines. In the period from March 5 to June 3, SWISS
clients will relish southern influence of the Ticino cuisine.
Ticino, the southernmost Swiss Canton, stands out
by virtue of its cultural and culinary customs. The influence of the
Italian neighbours, like the mild, sunny climate, leave their mark,
not only on the land and its people, but also, to a large extent, on
The two internationally renowned top chefs Othmar
Schlegel, from Castello del Sole in Ascona and Dario Ranza from
Principe Leopoldo in Lugano, incorporate in their gourmet creations
traditional Swiss cuisine with the southern touch. Thus it is that the
mouth already waters when reading the menu. Artichoke hearts, candied
olives and tomatoes with a herb vinaigrette, together with roast
breast of young chicken alla Maggia with mascarpone, served on a
risotto pancake with olive oil-braised onions.
SAUDI PAK COMMERCIAL BANK — THE FUTURE BANK
Saudi Pak Commercial Bank has entered the second
year of operation with a fresh look and identity. The steps initiated
by the management have shown distinct signs of improvement all around
in operations. The new corporate identity of the Bank conveys vision
of vitality, dynamism and promises its customers a culture of
efficient, prompt and judicious service.
The vision is of a modern, dynamic and premier
service oriented institution. Towards this end, the mission of the
Bank is to turnaround into a leading commercial bank by ensuring
transparency, promoting technology, improving quality of human
resource, providing premium services to customers, and adding value
for all stakeholders.
The Bank has reorganized and strengthened its
business functions with specific attention to penetrate in key markets
through branch expansion and business diversification, establishment
of new ventures and strategic alliances, launching of innovative
products and improving customer service.
Measures to improve operational efficiency include
strengthening of internal controls, introduction of budgetary
controls, elimination of wasteful expenditure, reduction in costs and
restructuring of the human resource base. The existing technology
infrastructure is being developed and upgraded in line with global
technological advancements. A rigorous campaign initiated for the
recovery of stuck up and nonperforming loans has started to yield
During the year 2002, the branch network was
strengthened with 8 new branches. The network covers all major cities
throughout Pakistan and are positioned to handle large volumes of
import and export business.
The public has reposed increased confidence in the
bank as is evident from the rapid increase in the deposit base which
has already crossed Rs. 12 billion. The asset base of the Bank also
stands close to Rs. 20 billion.
The Bank stands poised to establish its position as
a premier, modern and technology oriented bank with the sound backing
of Saudi Pak and co-operation from associate group who have their own
standing in the community of industrialists helping build image of
Pakistani products abroad.
The challenge accepted by the new management to
turn around a fragile and weak institution into a strong and healthy
bank has begun to yield results. From its present position of strength
and steady growth the Bank offers promise and hope to its shareholders
and stakeholders in the years ahead.
AMERICA NAMES EMIRATES TOP AIRLINE FOR PASSENGER
Dubai's Emirates Airline, which starts services to
and from North America next spring, has won a major award from a top
US aviation magazine.
Air Transport World honoured the fast-growing
international carrier with the "Passenger Service Airline of the
Year" award at the 29th Annual Airline Achievement Awards Dinner
at Washington's Capital Hilton Hotel. Emirates SkyCargo also won a
silver award for corporate advertising.
Jay Donoghue, ATW's editorial director, said:
"Emirates is entering the US market with top marks for excellence
and worldwide recognition. This honour, not necessarily given
annually, is awarded only when it is truly deserved.
"US travellers between Dubai and North America
will soon have the opportunity to learn what we at ATW have
determined: Emirates is one world-class airline," Mr. Donoghue
Emirates will launch services between the US and
Dubai in 2004, and had previously won the same award in 1992. It won
again this year for delivering top quality standards to passengers in
all classes of service.
The award, one of the aviation industry's most
highly-respected honours, reflects Emirates' reputation among frequent
international flyers as a leader in in-flight luxury, comfort and