'It is important to remember that the Web is just
another channel that is now available to the consumer. Consumers still
have offline activities and you should analyze their online activities
in conjunction with them.'
- Kwong Sai, Intelligent Enterprise Magazine, April
Multi-channel, real-time contact is the reality of
today's fast-paced customer environment. Package tracking that used to
be a telephone call now is a web inquiry, lowering call-center costs.
Car shopping that began with visiting the dealership now begins with
Internet research, enabling dealerships to move inventory and increase
sales. Banking that formerly meant visiting a branch now also involves
accessing the bank's web site, enhancing customer service. Clearly, the
e-channel has extended the way customers interact with companies.
Now more than ever, the Web has become fully
integrated into the infrastructure of business. Savvy businesses
recognize that the e-channel is used for more than just selling; it's an
information and relationship portal.
In today's 24 x 7 web environment, consumers can
research products or services, and can obtain post-purchase help and
support anytime. Every web visit is an opportunity to strengthen your
relationship, influence buying behavior, and enhance your brand!
Knowledge is power — power to know who your
customers are and how to respond to what they want, when they want it.
Therefore, it is critical to integrate massive amounts of data — adapt
quickly and win in this increasingly multi-channel and e-driven
BETTER INSIGHTS THROUGH E
Do you struggle with:
> Attracting loyal customers and understanding
the needs/wants of those customers?
> Targeting customers/prospects with most
> Getting the most of your marketing programs?
> Managing IT spending and improving web site
performance by understanding visitor traffic patterns?
> Extending the reach of the E channel beyond
customers to partners and suppliers?
A key advantage of web data is that you get
interaction as well as transaction data. Understanding the browsing
patterns of your customers and prospects can improve your interaction
with customers, giving you more accurate customer relationship
THE HEART OF YOUR BUSINESS
You need to keep pace with your business's growing
analytic processing needs, whether it is clickstream data from the
Internet or transaction data from traditional sources.
E-Business Solutions ideally should be about
integration... giving you a single view across all channels...
knowledge... providing you with the advanced analytics to help you
leverage on-line behavior to better serve your customers... and
acceleration... driving your business forward, today and tomorrow.
Leading-edge companies are using technology to make
the Web into a major contributor to profitability and customer loyalty
and use this business insight quickly to address changing customer
TURNING LOOKERS INTO BOOKERS
E-Business empowers your multi-channel marketing by
providing you with the ability to proactively manage your on-line
business relationships. The Teradata E-Business architecture is a
"closed-loop" process, which starts with collecting visitor
information and moves through a sequence of steps including loading,
reporting, mining, CRM, and, finally, personalization of the response to
THE CLOSED-LOOP ARCHITECTURE
Visitor information comes from clickstream data
collected in a log by the web servers. This data has to be extracted,
transformed, reconstructed into a user session, and then loaded into the
This way, you learn more by:
•analyzing web data for improved business decisions
•analyzing data across channels for a complete
multi-channel view of your customer
•using the power of data mining to detect patterns
in your data and obtain previously unknown relationships
•leveraging CRM and e-commerce application suites
to design and implement personalized marketing campaigns
With each iteration of the closed-loop solution, you
learn more about your customers through their interactions with
different touch points and take that new information into the Teradata
Warehouse for future
In the closed loop process; the data warehouse
integrates data from online and offline systems to provide a 360 degree
view of your customers and offers superior scalability for continued
growth of your business (such as customer, product, shopping basket,
customer session, interaction, web site, privacy). It empowers you to
generate ad hoc queries and reports, revealing business insights not
apparent from standard reports.
Logical data model is an enterprise-wide model of
your business. It categorizes and stores the enterprise information to
help you drive multi-channel marketing strategies more effectively and
provides a single view of your business.
Data Mining identifies patterns or trends in your
data to improve your interactions with customers and give you greater
CRM lets you manage continuous, event-driven,
personalized communications with your customers and Prospects while
advanced Personalization provides one-to-one marketing to customers and
prospects that "closes the loop" of the Teradata e-business
THE TIME IS NOW
Integrating the e-channel into your multi-channel
environment is both an opportunity and a challenge. The opportunity —
by merging these two distinct data sources, you will understand your
customers more intimately. The challenge — integrating online data
with offline data presents unique demands on your information technology
Teradata Solutions for E-Business address both the
opportunity and challenge of having a 360 degree view of your customers.
We address the opportunity by delivering greater customer insight
through our industry-leading e-business analytical platform. We address
the challenge through our highly scalable Teradata Warehouse.
For more information, contact your Teradata
representative or visit our web site at www.teradata.com.