Reaching the top of FORTUNE's annual list of the
world's most admired companies is not easy. To make it, a company needs
managers of genius, innovative products, financial stamina, global
reach, and a fanatical devotion to the shareholders. And if getting to
the top of the list is hard, staying there is even tougher. Every year
the businesses moves just a bit faster, the competition gets a little
more menacing, and the world seems slightly smaller. How does Intel of
the Fortune's most admired companies manages to stay ahead? It's not
luck. No, try the other L word, leadership.
For more than three decades, Intel Corporation has
developed technology enabling the computer and Internet revolution that
has changed the world. Founded in 1968 to build semiconductor memory
products, Intel introduced the world's first microprocessor in 1971.
Today, Intel supplies the computing and communications industries with
chips, boards, systems, and software building blocks that are the
"ingredients" of computers, servers and networking and
communications products. Its mission is to be the preeminent building
block supplier to the Internet economy.
The writing is on the wall at Intel Corporation.
"Within five years, all companies will be Internet companies,"
says Intel chairman Dr. Andy Grove, "or they won't be
companies." Intel knows a thing or two about collaboration. As the
leading supplier of processors for desktop PCs, Intel over the past two
decades has worked with companies like Microsoft, IBM, Compaq, and
hundreds of others to establish the PC as a vital business tool. That
effort helped evolve a highly flexible and open platform with unmatched
economies of scale.
Intel has taken this track record to the Internet.
The company has a community of developers, suppliers, and service
providers that all work towards a single goal — to provide superior
e-Business solutions on the Intel platform. This multi-vendor model
enables downward pressure on prices and an upward trend on features,
tapping the capabilities of the greater community. Being a leader in
semiconductor manufacturing and technology it has established a
competitive advantage through its scale of operations, agility of its
factory network and consistent acquisitions worldwide. In 2001, Intel
spent US$ 3.8 billion on research and development (R&D). The
investment in technology differentiate Intel from its competitors and
provide the foundation for future growth.
PENTIUM 4 PROCESSOR
In the age of e-Business, computing takes on a whole
new meaning. Desktop PCs become more than productivity tools, to emerge
as e-Business command centers that draw together an astounding array of
applications, resources and data. From word processing and e-mail to
knowledge management and business intelligence, the range of tasks
powered by PCs is broader than ever. The Pentium 4 processor reflects
the performance priorities. Powerful enough to perform the most complex
analytic, the processor is tuned to perform administrative magic in the
THE ENGINE BEHIND E-BUSINESS
When Intel designed the Pentium 4 processor, the
objective was to create an engine that can do more. At the same time,
Intel engineered new instructions that supercharge handling of graphics,
video, audio and media operations. The technology gets a workout in the
rich collaborative environments taking hold in many corporations. For
example, workers are using video conferencing and application sharing
software to conduct virtual meetings. Rich collaborative environment
allows co-workers to better communicate around the globe.
A new generation of desktop applications is also
emerging, fuelled by the race to integrate customer and vendor business
processes over the Internet. Employees are turning to customer
relationship management (CRM) and supply chain management (SCM) software
to take control of vital relationships and activities. No surprise, this
trend drives a renewed glut of information. To manage and capitalize on
the data flow, companies are adopting advanced business intelligence and
knowledge management solutions from firms like Autonomy, SAP, and SAS.
Managers are performing complex data mining and analysis, enabling them
to move quickly in response to measured trends and events.
According to an industry analyst firm Gartner
Dataquest, the 1 billionth PC was shipped in April 2002. This epic
milestone, which represents the combined desktop and laptop shipments of
all chip and PC manufacturers worldwide, has special meaning for Intel
Corporation. The rapid adoption of technology around the world is
resulting in new challenges for creating and deploying the necessary
technology to build an infrastructure capable of handling computing and
communications on a global scale. Intel continues to work with companies
around the world to address these challenges, and will continue to drive
technology innovation to help support the many paths to reach the 2