F. Hasan, Country Manager, Intel Pakistan Corporation, joined
the company in August 1997, as Channel Manager to set up the
Channel operation and a distribution network in Pakistan. With
an extensive background in Information Technology and Sales,
Kamil was the prime choice for this portfolio. He became the
Country Manager, Intel Pakistan Corporation in March 2001.
Intel Pakistan has been playing the key role of
facilitating the growth of the industry from spreading IT awareness in
the country to enabling the market to supporting the industry by
providing leading edge technology products to the local market at the
same time when they are made available internationally. A case in point
Hasan highlighted was when the Pentium 4 was launched in Pakistan in
November 2000, the first Pentium 4 processor based system in Asia
Pacific was sold in Lahore. This shows not just market readiness for the
latest technology but also the level of enthusiasm in Pakistan. Intel
has also put in a lot of efforts to overcome barriers that were
hindering the growth of Information Technology in the country.
To date Intel Pakistan has hosted a number of
interactive workshops, seminars, exhibition and other events which
reflects the company's commitment to promoting IT awareness in Pakistan.
Now the focus is to take the latest technology to cities like Peshawar,
Quetta, Faislabad, Hyderabad, Sialkot, etc. The response and feedback
from these cities have been extraordinary. Top executives from Intel
Corporation regularly visit Pakistan and have strategic meetings with
leading industry chieftains and the government and offer technical
assistance and consultancy services. Craig Barrett, the CEO of Intel
Corporation had a very detailed meeting with Dr. Atta-ur-Rehman in Hong
Kong early last year in which Pakistan's IT scenario was discussed.
Intel has also played a substantial role in
establishing a solid educational foundation by providing technical
assistance and consultancy services to tertiary and non-tertiary
institutes in terms of procurement of consultancy which include advising
them on the desktop and server architecture as well as the networking
infrastructure. This year Intel formally launched their education
initiative, 'Intel Teach to the Future' and to date over 13,000 public
and private school teachers have been trained in deploying IT in their
daily curriculum and henceforth enhance the students learning curve.
Intel's active participation in the educational front is in an ongoing
Speaking about the government role in facilitating IT
in the country, Hasan said that the government has been quite forward
looking. IT was identified as one of the four key drivers of the economy
three years ago. The government realizes that IT represents a
significant untapped potential of Pakistan through which it can leap
frog the technology. Various initiatives have surfaced during the past
three years in the face of reduction of duties, development of a pool of
an IT savvy human resource, tax exemptions, the fiber optic linkage has
been further expanded, reduction in bandwidth rates, and most recently
the exemption of sales tax for computer networking equipment. We have
been very lucky on that front that we have a very IT friendly government
Commenting on the infrastructure and PC penetration,
Hasan said, "As far as the infrastructure development side is
concerned, Pakistan is doing pretty good in that area. There is
infrastructure to access internet across the country, broadband and
fiber optics are in the pipeline and a solid telecommunication
infrastructure in place. As far as the PC penetration rate is concerned,
it is still very low. Having said that, one must also recognize that
Pakistan PC market has been growing at a healthy rate of 40 per cent per
year, which is one of the highest growth rates in the region".
All said and done, for a product that users don't see
as it is inside the PC and performs wonders, the Intel brand is one of
the strongest brands the world over. Intel Pakistan has done a
phenomenal job in enabling the market and the buck doesn't stop here.
Intel is dedicated and committed to Pakistan market. We continue to
provide cutting edge technology. The Genuine Intel Dealer Network and
Intel Premier Providers Network continues to grow to provide the
end-users quality products and reliable after sales support.