HYUNDAI & KIA RESEARCH & DEVELOPMENT:
To retain its cutting edge of technology, and to meet the constantly
rising quality expectations of its customers, Hyundai Motor Company
spends 8% of its revenue in R&D activities. Following the
acquisition of Kia Motors Corporation, Hyundai Motor Company now has
eight R&D centers in different parts of the world. This has resulted
in superior technological competitiveness in the development of advanced
vehicle programs including the electric, solar, hybrid and CNG fuel cars
as well as intelligent vehicle systems.
TECHNOLOGY & QUALITY:
Hyundai & Kia have taken tremendous strides in the pursuit of
quality at all levels of the organization from design engineering to
process control and final assembly. Through its state-of-the-art
technology, both Hyundai & Kia are committed to meet the highest
standards of performance, durability, safety and comfort to offer its
customers the best value for their money. Conscientious environmental
manufacturing processes ensure harmonious relationship between nature
and the people who inhabit it.
DEWAN FAROOQUE MOTORS LIMITED:
Dewan Farooque Motors Limited (DFML) was established in 1998 with the
signing of Technical Licensing Agreement (TLA) with Hyundai Motor
Company of South Korea for the distribution and progressive manufacture
of Hyundai vehicles, their spare parts and accessories in Pakistan.
Hyundai is the largest business group of South Korea and contributes 25%
to the GDP of South Korea.
DFML is an important addition in the family of Dewan
Mushtaq Group (DMG). It is fully owned by the group and local Pakistani
investors showing the commitment of DMG with the people of Pakistan. The
company is also listed on all the stock exchanges of Pakistan.
DFML is committed to offer cost competitive products
offering superior value for money in a market that is dominated by
relatively expensive Japanese products of outdated design and
DFML's PRODUCT RANGE:
DFML is the only company manufacturing Hyundai and Kia vehicles in the
same plant outside the parent country, Korea. It has plans to expand its
product range to cover all segments of the automobile market. It has
already introduced products belonging to 6 distinct segments of the
automobile market including 1000 cc, 1300 cc and 1500 cc sedan car
segments as well as a 1-ton pickup and van and to top it all with the
one and only Sports Utility 4x4 Vehicle (SUV) available in Pakistan.
12 SEAT COMMUTER VAN — 2600 CC HYUNDAI GRACE
COMMUTER VAN: DFML
started its business activities with the launching of its Completely
Built Up (CBU) 12 seater Grace Commuter vans in April 1999. These luxury
vans are well accepted by both individual and corporate customers,
mainly because of their superior quality, comfort, and highly
competitive prices. It is also the market leader in it category.
1-TON PICKUP — 2600 CC HYUNDAI SHEHZORE: The
company launched its first locally assembled 2600cc 1.0-ton pickup
Hyundai Shehzore in September 1999. This vehicle has already acquired
market leadership for the second consecutive year in the LCV 1-ton
pickup market with approximately 60% market share.
COMPACT SEDAN — 1300 CC KIA CLASSIC / NGV:
DFML launched 1300 cc locally assembled KIA Classic on February 2000.
Kia Classic has been well accepted by the Pakistani customers due to its
high Value For Money (VFM). A bi-fuel CNG variant of this car Kia NGV
fitted with purpose built Italian CNG kit and specially designed
cylinders is also being offered to the cost conscious customers.
ECONOMY CAR — 1000 CC HYUNDAI SANTRO PLUS:
A product that has most advanced and latest technology is Santro. It is
the 1000cc, 4 cylinders, 12 valve Multipoint Electronic Fuel Injection (EFI).
Santro is more than just a car, it communicates the mood, portrays the
status, its agile performance and nimble handling combined with its now
famous fuel efficiency makes it the best buy in its class. More than
just another small car, Santro has an added dimension of versatility due
to its unique design, spacious interior and a friendly disposition
suitable for individual lifestyle or for family use providing best value
It has got everything a smart family needs these
days. To name a few, Santro has the price affordability, fuel efficiency
& low maintenance cost to meet small budget, instrument panel within
convenient reach of the driver, a stereo to suit your acoustic needs,
quiet air-conditioning, spacious trunk, alloy wheel, stop & fog
lights, etc. and many more.
LUXURY SEDAN CAR — 1500 CC SPECTRA:
Spectra boasts an impressive 1500 cc, EFI in-line 4 cylinders, 16-valve,
DOHC engine, with manual and automatic transmission options. It offers
noiseless drive with unmatched comfort & safety. This car has an
exceptionally strong road grip, good pickup and glides even on rough
surface. Spectra offers unmatched space & creature comforts of much
expensive Japanese origin cars at an incredibly affordable price.
4X4 SPORTS UTILITY VEHICLE — 2000 CC TURBO-DIESEL
INTERCOOLER GRAND SPORTAGE:
The latest addition to DFML's product lineup is Grand Sportage. Due to
its winning qualities, it is doing outstandingly well in all the markets
by appealing to the broadest demographic segment possible. It has not
only provided an upgraded path for existing car owners, but with its
bold, unique styling and superb performance it has also attracted new
buyers who have previously never considered purchasing a SUV.
It is the first Sports Utility Vehicle (SUV) to be
assembled in Pakistan. The introduction of Grand Sportage has marked the
beginning of a whole new chapter of grand motoring in Pakistan.
It is powered by sophisticated 2.0 liter, Turbo
intercooler diesel engine. It has flexible seating, strong ladder frame
body design, sophisticated double wishbone at front and 5-link coil
spring rear suspension to deliver a remarkably smooth car like ride and
handling. This suspension system is equally suited for on-road and
off-road driving conditions while providing a ride comfort akin to
luxury passenger cars.
Kia Classic and Spectra have also been introduced with dedicated design
/ purpose built factory fitted CNG fuel system. The bi-fuel CNG system
provides flexibility of operation on gasoline or CNG with utmost ease
and convenience combined with economical and ecological advantages. Both
the products have been well accepted in market.
3S DEALERSHIP NETWORK: DFML, in order to provide complete Aftersales support to the customers,
has established a nationwide dealership network of 22 Hyundai-Kia 3S
(Sales, Service and Spare Parts) dealers, under its roof.
The Central Parts Depot. located at Karachi is the
nerve center of supplying Hyundai and Kia spare parts throughout
DFML'S STATE-OF-THE-ART FACTORY:
Dewan Farooque Motors Limited has one of the most advanced automobile
assembly plants of South East Asia. Located in Sujawal, Thatta, 152
Kilometers from Karachi was built in a record time. The plant stands on
a 40-hectare plot and has been built with an initial investment of more
than Rs.1.8 billion. Its unique feature include, inter-alia, the
provision of high standard of living accommodation for all categories of
employees, the availability of land for expansion of production
facilities, and the in-house generation of electric power. It has a
production base of 10,000 units p.a. on a single shift basis.
The plant is first automobile manufacturing unit in
Pakistan to be independently invested by 100% Pakistani investors. The
groundbreaking ceremony for the plant was held in August 1999, and the
first pilot Santro was ready in a record-breaking time of 6 months.
Today the modern state-of-the-art plant is rolling out cars every day.
This is the first automobile assembling plant in Pakistan with the state
of art robotic equipment.
A) BODY SHOP:
Spread over an area of 8,400 square meters, the Body Shop is equipped
with the most modern welding equipment and automatic type jigs &
fixtures from Korea.
The well-trained and experienced manpower is making
the best use of the available equipment and is practicing up-to-date
production and quality control techniques to produce highest quality
vehicle bodies here.
B) ROBOTIC PAINT SHOP: The
Paint Shop is a combination of excellent engineering know-how and design
with the most efficient German and Korean equipment.
The plant has a state of the art CED paint shop from
Shindurr. Shindurr has German technology and has constructed number of
CED paint shops in Europe, Far East and Asian countries. The Cathodic
Electro Deposition (ED) System provides durability to the body and
protection against rust.
The facility also includes high-speed integrated
setup of Robots to provide unprecedented paint quality. Painting Robots
are supplied by DURR-BEHR of Germany, the most technologically advanced
name in the world for such equipment, are being used to paint the
vehicle bodies for the first time in Pakistan. This is the first
Automobile assembling plant in Pakistan with the state of the art
Robotic Equipment. The use of robots results in the production of evenly
sprayed, high gloss, defect-free and high quality painted bodies.
C) ASSEMBLY SHOP & INSPECTION LINE:
The combination of the conveyors provided by SEOKWANG of Korea, and the
ANDON System installed throughout the shop provide efficient
communication and better control of production activities.
The tester line, with high precision equipment from
Iyasaka - Korea, is employed to test and adjust the vehicles in order to
ensure defect free and highest quality output. Exhaust gas analyzers are
also used to ensure that environment friendly automobiles are rolled-out
from the factory.
TOTAL CUSTOMER CARE: Dewan
Farooque Motors Limited strives to serve its valued customers. The
in-house Customer Care & Training Departments has been instrumental
in conducting various seminars and workshops for developing professional
skills and techniques for effective customer handling to provide high
value products and services to customers and to ensure highest level of
DFML — AN AGENT OF CHANGE IN THE AUTOMOBILE
INDUSTRY: Ever since
its entrance into the automobile arena, DFML has proved to be an agent
of change. During the last two years, the automobile market has
undergone a transition with many new product introductions and healthier
competition. The well-entrenched Japanese assemblers have also reacted
to the changed market scenario, which is increasingly becoming a
supplier's market rather than a buyer's market.