FACT OF THE MATTER IS...
Business World today has become far more challenging
and demanding than ever before. Gone are the days where MBA
distinguishes your CV from others. Higher Education, like Masters
Degree, helps you qualify for lucrative newspaper jobs, but does not
guarantee your selection even in the short-listed candidates. In such
nerve-breaking times, added computer expertise goes a long way in
pushing up your CV in the HR Manager's top priority candidate list. This
is where Multimedia Education, a 3rd generation professional category in
computer education, after the initial saturation of Software and
Hardware fields in local industry and overseas comes handy.
Today, Multimedia, has taken over business industry
by a storm and literally no industry as of today can survive at its best
potential without the involvement of multimedia services at any stage of
production & development. Though it is a pharmaceutical industry,
manufacturing, services, petroleum, insurance, packaging industry — or
of course design & printing industry — you name it, they
A MUST CAREER STOP-MULTIMEDIA:
All of this makes the importance of multimedia
education (from beginner's to professional executive level) a very
integral part of everyone's career. In other words a must career stop.
And the best thing about multimedia is that besides not being a
frontline career choice for many students cum executives, but still
Multimedia offers lucrative career opportunities, which students and
executives tend to realize down their career paths, whether they are
currently engaged in BBA, BA, BCS, BSc, B.Com, MBA, etc. This
realization eventually turns their attention to ARENA Multimedia — the
pioneer of visual and moving graphic technology training in Pakistan.
ABOUT ARENA MULTIMEDIA:
ARENA Multimedia is an international IT training
center of APTECH World Wide Inc. USA, providing training in the field of
computers in organized way which has been tested and preferred over and
over again. ARENA Multimedia is the first formal International Digital,
Graphic and Multimedia institute in Pakistan. ARENA has now 10 centers
in different cities of Pakistan, 8 in Karachi (Shahrah-e-Faisal,
Clifton, Gulshan, F.B. Area, Bagh-e-Quaid, Nazimabad, Gulistan- e Jauhar
and Defence), 1 in Lahore and 1 in Hyderabad. ARENA plans to open 10 new
centers in next six months in north of Pakistan in cities like Peshawar,
Islamabad, Lahore, Multan, Faisalabad etc.
WHAT IS MULTIMEDIA?
"It's a seamless integration of two or more than
two media elements i.e. audio, video, text, graphics, animations with
WHAT IS THE USE OF MULTIMEDIA?
Perhaps more important than definition is use of
multimedia. Multimedia is most often used for presentations, training
and education programs, sales demonstrations, museum kiosk, games,
interface designs, CAD CAM designing etc. But multimedia can also be
used for correspondence, artistic programs and even wedding invitations.
There is really no end what you can do with multimedia — such as
Computer Graphics, Animation, Imaging, Digitizing, Scanning, 3D
Modeling, Rendering Visualizations for creating interactive multimedia
applications and Internet technology etc. And ARENA being part of Aptech
Worldwide Inc. USA has been providing quality computer education program
in these categories with International Standard Education System
(ISO-9001 certified for educational support system).
10 reasons why ARENA Multimedia is a better choice over
conventional IT Institutes:
ARENA is an Apple Computer (Worldwide Leader in multimedia design and
development preferred training partner).
ARENA is the largest training network of Macromedia Inc.
Professional Graphic skills students master here (in multimedia &
web) enhances his/her worth in the market for sure.
Student at ARENA gets a fabulous chance of starting a business of
his/her own well before even finishing the two-year Professional Diploma
Course in Multimedia or Web.
six-month certificate course at ARENA can even start his/her
ARENA Graduates are well respected by employers - by National or
Multinationals alike and are employed at major responsibility oriented
positions, both in Pakistan and abroad.
ARENA provides unlimited multimedia career opportunities as Digital
Graphic Designer, Media Specialists, Visual Effects Designer, Art
Consultants, Audio & Video specialists, Multimedia Author,
Animators, Set & Costume Design Consultants.
Further Options with ARENA are in careers include — Fashion Designing,
Interior Designing, Architecture, Product Design, Corporate
Presentations, Content Development.
ARENA offers high-end training in Animation, employed by Hollywood for
its blockbuster movies, resulting in introduction of Pakistani students
to global digital animation industry, which will generate US$ 70 BILLION
ARENA courses are taught at more than 250 locations across the globe and
at 10 locations in Pakistan currently.
ARENA PLACEMENT CELL IS COMMITTED TO PROVIDE BEST JOB
ARENA placement cell continually seeks career opening
for students through close interaction with multimedia and publication
organizations. Complete assistance is provided to the students through
communication and personality development sessions about Resume writing,
presentation skills and appearing for the interviews before getting them
placed in top ranking organizations. Exposure is provided for industry
trends and corporate data by arranging a platform for discussion with
senior professionals from industry, on various technology issues.
In nut shell student services including career
placement, career counseling, internship, seminars by experts to enhance
the skills, industry visit to give exposure to the practical experience
and job data bank are provided to the students at the centers.
The success of the national and international
partnerships leverage heavily on the capabilities of an outstanding team
of over 250 Academic Administrators and Quality assurance professionals
who work as an integral part of business world. More than 250 centers
are working worldwide thus making ARENA — Aptech's fastest growing
network of training centers. All these centers focus extensively on
Brief Introduction about ARENA Partners In Pakistan:
ARENA SHAHRAH-E-FAISAL- KTF EDUCATION
Mr. Arshad Khalil CEO & Master Franchisee ARENA
Multimedia in Pakistan.
KTF Education is the Master Franchisee for ARENA in
Pakistan, which started the first formal International Digital Graphic
and Multimedia institute in March, 1998 on Shahra-e-Faisal. Being the
first IT international center, it created great reputation, awareness
and importance of Multimedia in Pakistan.
This center has state of the art infrastructure
providing well-equipped facilities such as air-conditioning, computer
lab, counseling etc. The center has always been actively involved in
healthy curricular and extra curricular activities for the students and
frequently organizes seminars, personality development sessions, student
competitions, concerts and other fun activities. Placement activities
are going along with education and 3 to 5 of our students are placed
every month in big organizations such as Citibank, Aga Khan Hospital,
Shell, Laxson, Xerox, Kodak, Interflow, Jin Technologies and many more.
Quality Education is our main objective. It have a team of Professionals
to assist the students. Its total strength of students is 588 in which
167 are currently studying. It has 6 training executive, 2-system
administrator with 2 marketing and 1 academic people. A placement head,
academic head as well as a Center Head who look after the whole
operation of the Center.
TALENTFIELD (TF) is the name of Franchisee of ARENA
for Arena Center at Clifton Schon Circle. As an enterprise evolved and
set up by Mr. Anis A. Zuberi who has rich experience in systems and
associated disciplines having started his career as a business analyst
with a world class multinational working through a wide range of
business management functions in the same company. The richness of his
experience gave him the ability to design, develop the organization
which does an excellent job as an ARENA Franchisee.
ARENA Clifton was awarded "The best growing
Center" award for the year 2000. ARENA Clifton obtained City
Administrations permission to organize "IT WALK " in Clifton
on May 02, 2001. It involved a great deal of planning, promotion and
arranging the event. The students and all ARENA Clifton faculty and
staff worked hard to make this first-ever-IT walk in Karachi a big
ARENA GULSHAN-E-IQBAL—MILLENNIUM EDUCATION-FRANCHISEE
Millennium Education is a sister concern of The
Millennium established in 1997. They signed up as the Third Franchisee
of ARENA in Pakistan on 9th November. The centre is now recognized as
Till date they have enrolled over 450 students in a
period of 22 Months, out of them 150 students are passed out. ARENA
Gulshan has Mashallah a team of more than 30 personnel, who had played a
key role of its quality & services.
ARENA Gulshan has been awarded for the Highest
Enrollments, Highest Billing, & High Collection for the Year 2000.
They have three computer labs equipped with multimedia Personal
Computers & Macintosh iMac Series Machines, with a several No. of
Color Printers, scanners & CD-ROM Writers.
It has a unique Auditorium Facility with a high
resolution Multimedia Projector & Sound System. They are providing
our students the utmost facilities under one roof, few of them are
Series of Workshops (every Sunday), Industrial visits, Seminars, Skill
Development Sessions, Personality Development Sessions, &
ARENA Gulshan organized several healthy entertainment
events for its student including; Picnics, one dish parties, Movie shows
& singing competitions are few of them. Arena Gulshan students
participated in the Dawn IT Expo held in 2000 & were proudly awarded
certificates from Dawn group of Newspaper.
ARENA MULTIMEDIA NORTH NAZIMABAD- AL MAL
Arena Multimedia, North Nazimabad is operated by the
leading financial group of Pakistan "Al-Mal Corporation Ltd".
It was inaugurated on the 14th of January 2001 and since then has
managed to enroll over 250 students in a short span of 20 months.
Situated in the quiet and peaceful vicinity of Block H of North
Nazimabad it is an addition to the other international chains like Pizza
Hut and KFC in the area.
Al Mal Corporation Ltd. being the parent company to
Modaraba al Mali, and Al Mal Securities and Services Ltd. the leading
leasing Modaraba and stock brokerage house in Karachi established Al Mal
Technologies Pvt. Ltd. for its first venture of ARENA Multimedia North
Nazimabad Centre. The Chief Executive and Vice Chairman Mr. Maqbool
Hussain of Al Mal Corporation is the main visionary and think tank who
strives to bring Al Mal to meet the challenges and opportunities of 21st
Century. The other leading names on the board of directors of Al Mal
include Syed Iradat Hussain, Mr. Ahmed Dada, Mr. Azeem Khan and
Mr.Maqbool Hussain who need no introduction in the field of
international banking, financial services and trade.
The Centre has its own generator facility and all
classes are fully air-conditioned to provide complete peace of mind
learning for its students. The under development library holds volumes
on latest versions of books and CDs on information technology. The
learning at the Centre includes the audio visual aid of multimedia
The Centre continues the support from international
and local software houses being a project of Al Mal. Students are sent
for internships and projects depending upon scholastic record and
talent. Till recently student who have completed their 6-month semester
are working for leading names like Interflow and Kodak. Projects done by
a majority of students include patronage of organizations such as Habib
Oil Mills, Pearl Continental Hotel and McDonalds.
The motto of the team at ARENA Multimedia North
Nazimabad Centre is simple and self-explanatory for its future direction
" Slow and steady wins the race". The Centre wishes to be the
Centre of Excellence for quality multimedia and Web learning for years
The primary objective of operationalizing this IT-centre,
of highest repute and excellence, near Mazar-e-Quaid, was to cater a
facility, for the dwellers of the area i.e. Garden, Guru Mundur, Soldier
Bazaar, Cosmopolitan Society, and Mazar-e-Quaid. Hence we have fulfilled
a need, and the people of the area, have highly appreciated, for the
establishment of this professional IT-centre.
Major reasons for selecting, Arena Bagh-e-Quaid
Centre, for the Multimedia courses by the students
The reasons for choosing the Arena Bagh-e Quaid
centre by the students, are far-more, and are outlined as under:
The center is located at a central place, which is easily accessible
from all areas of metropolitan;
Its learning and teaching environment is highly conducive and arouse the
students to give preference to our centre, for admission, as compared to
Its highly-placed faculty makes greater focus on students to perceive
the lessons, and practical demonstrations;
Students who complete a 12-month course, with remarkable scoring,
qualify for the placement on a suitable job, in a highly professional
organization, of highest repute and excellence;
Students have free access to net usage, for over two hours;
Students have been given an incentive, to include their names in the
draw — of motor-bike, who may take admission in a 12-month course;
Most remarkably all the computers in lab are, Pentium-III and IV,
providing high powered, state-of-the-art computers, with a view, to work
with greater efficiency and productivity;
Highly placed professional counselors, give free career counseling,
enabling a student to choose a befitting course, according to his/her
mental inclination and aptitude that may play a decisive role, in
ameliorating student's career.
ARENA FB AREA- ALFAREED EDUCATION-(FRANCHISEE)
Alfareed Education took the franchise of Arena on
November 12, 2000. This center is situated in one of the most populated
area of Karachi. It is imparting high quality multimedia education with
all the latest facilities for its students. It's not only the academics,
but also the extra curricular activities for the students are being
organized very often by the management. The center recently moved to its
new premises, which provides the same quality of international standard
IT education with now more powerful labs and bigger classes and fully
SEAPLUS-ARENA MULTIMEDIA GULISTAN-E-JAUHER (FRANCHISEE)
Seaplus in partnership with ARENA Multimedia is
catering the whole range of Multimedia Courses in Gulistan-e-Johar. Our
Commitment to quality education and creating awareness among people of
GJ about Information Technology and its future is our importantly
spreading in all directions. With the dynamic leadership of Mr. Arshad
Khalil and Captain Mohammad Saeed Fakher has been a driving force in
part of this commitment.
The Center was commissioned in April 2001 and has
seen progressive growth throughout this time. The center consists of a
fully equipped laboratory with latest Pentium Based machines and server.
The staff is a combination of a dedicated team of Counselors and Faculty
members in order to maintain quality service and teaching methodology,
which is a hallmark of ARENA Multimedia worldwide. Like other centers,
Gulistan-e-Johar Center provides all the courses as prescribed by the
Network Office and is in a constant phase of up gradation as the need
arises. Being ARENA Multimedia means to be the best since it is the most
basic requirement of being a part of the family.
As a part of a commitment Arena Gulistan-e-Johar
leaves no opportunity to conduct seminars, workshops and different
events that vigorously helps in the enhancement of education and
knowledge among the people. With constant visits to schools, colleges,
universities we are providing direction and resolve.
ARENA DEFENCE - (FRANCHISEE)
The last center which was launched in Karachi under
the banner of ARENA Multimedia was at Defence. The center is run by Mr.
Salman Hanif of Sal-Im International which is one of the biggest
importers of printing equipments and machinery in Pakistan. The center
is strategically located at the hub of commercial activity on main
ARENA Defence stands as the pioneer of Multimedia
Education in the Area. It has the latest state of the high tech
computers including iMac's and Pc's. The energetic and young team of
ARENA Defence lays emphasis on the promotion of quality IT education and
has created a great deal of awareness with international recognition for
the center. The interior has been to envisage a student friendly
atmosphere and to create an ambience, which will breed a whole new
generation of Multimedia and web professionals.
ARENA HYDERABAD-ABDULLAH'S VISION (FRANCHISEE)
Abdullah Vision took the ARENA franchise in Hyderabad
on April 18, 2001.This is the first ARENA center in Hyderabad and 10th
in all over Pakistan. This is one of its kind center in the city. It is
situated on the 6th floor of State Life Building. This center is
providing quality IT education and is not only catering the needs of the
Hyderabad people, but also the need of those from the other areas of
Sindh. Mr. Irfan Qureshi is the brain behind the whole planning in
providing this great facility to a city like Hyderabad.
Launched last year ARENA Lahore is situated in the
heart of commercial zone of Lahore in Cavalry Ground Area. In a record
period of 10 months ARENA Lahore has attracted tremendous attention
among students and professionals alike. The center has been successfully
catering the needs of multimedia education with its quality education in
keeping up ARENA's Leading International Stature in Multimedia and
Animation. With the latest course of ADIM (Advance diploma in
multimedia) Lahore ARENA has extended an excellent opportunity to master
the field of multimedia as utilized internationally by giants like
Hollywood, Universal Studios, Warner Brothers etc.