Power to connect people
By Ejaz Hassan
Managing Director, Synectiv Pakistan
Feb 26 - Mar 04, 2001
Synectiv Pakistan is a fresh and professional approach towards
providing complete cellular solution under one roof in Pakistan. Our mission is to be the
number one cellular products distributor in Pakistan with strong distribution network and
to be the most credible and innovative company with complete and effective after sales
Pakistan is an emerging market for cellular products and mobile phone
usage is expected to grow by at least 100 per cent in the year 2001. During the last
couple of years, consumer has become more conscious about quality. Synectiv aims to
connect Pakistan with modern changes through this sophisticated way of communication.
Synectiv main focus is pro-active customer services, aggressive roll
out plan in terms of retail outlets within Pakistan and customer convenience (one stop
shop). With the grace of Allah, we have been quite successful in meeting our objectives so
far and are hopeful that once our plans are fully implemented, everyone would say:
Synectiv Power to Connect People:
At our display centers, one
can get an exclusive range of world's top brands of mobile handsets with one year
warranty, high tech genuine accessories, on the spot connection of either GSM, AMPS or
TDMA, choice of cost-free customized solution, authorized service center and ever
welcoming courteous staff. Some of these features differentiate us from other mobile
distributors in Pakistan.
Looking into the last few months development of the communication
industry, it is quite evident that all these operators are now targeting the lower segment
of the market and also focusing the generation X. Specially after the launch of CPP
(calling party pay), a very positive step taken by the government, mobile industry has
taken a sharp turn from status symbol to necessity.
Synectiv always welcome a change which can bring revolution in the
industry and therefore, very much hopeful about the arrival of another GSM operator in
Pakistan that will help consumer to choose the right services according to their need.
On the other hand, current GSM operator continues to extend its
coverage and services with more and more value-added features, which attracts people from
all walks of life. AMPS operators are also changing their strategies and moving from AMPS
to TDMA in order to provide more services to their customers.
We at synectiv are determined to work closely with all the operators
and help them meeting their objectives by providing variety of handsets and accessories.
We are ready to meet the market demand and geared up to provide complete cellular
solution. At the same time our step towards the franchising will ensure the success of our
Synectiv Pakistan (Pvt) Limited:
Company profile: Synectiv Pakistan is
a young and professional approach towards cellular phone distribution in Pakistan. With
its head office in the United Kingdom, synectiv has over 5 years of international
experience in mobile handset distribution. The company is also very well positioned to
distribute cellular products, with in-depth knowledge of the Pakistan Cellular market,
strong business contacts and firm financial strength.
The company being of U.K. origin is strategically placed to import
mobile phones into Pakistan through official channel with the help of network operators
and mobile phone manufacturers.
Synectiv management of young and dynamic MBA's professional with sound
international cellular distribution experience, having successfully worked with
manufacturers and network operators to develop handset brands and distribution
capabilities. The company has a good understanding of cellular pros and cons in Pakistan
and has been suitably groomed to meet the future challenges of cellular mass marketing
potential in Pakistan.
Despite of the very new entry in Pakistani Cellular Market, synectiv
has been quite successful in achieving its annual target in just 6 months, creating brand
awareness, maintaining the company image, market reputation and above all, consumer
The company has a core business profile in the following areas:
Our main customer propositions are:
12 months warranty on mobile phone
Professionally trained Customer
High quality ambiance and
environment of international standards
Effective and reliable after sales
Widest selection of genuine
Handsets and Accessories
Subscription of GSM / Amps
Every under one roof (one stop
shop for cellular needs)
- Accessibility (open till late hours)
The company is now focusing on
building-up the strong distribution network within Pakistan and by the end of this year,
major cities like Islamabad, Lahore, Peshawar and Rawalpindi would be covered with
synectiv Display Centers to provide compete solution to cellular needs across the country.
To have synectiv established as
the largest cellular products distributor in Pakistan with strong distribution network
throughout the dealer market place.
To become the most reliable,
credible and innovate company with complete after sales support in cellular industry.
- To become the first choice of cellular consumer
(end-user), retailer, wholesaler and cellular operators in Pakistan.