The
process of globalization is demolishing the physical boundaries of the
markets and fuelling competition. Pakistan cannot remain immune to
this. While it has to open the domestic market for the overseas
suppliers, local manufacturers also have to compete in the
international markets. The charisma of brands cannot be undermined.
Brand names assure the users of quality standards and consistency of
products for consumers. At the same time brand loyalty generates
repeated sales. The confidence level is to the extent that consumers
often even do not know the name of manufacturer or the country where
these products have been manufactured. Some of the Pakistani brands in
textiles and clothing, i.e. ChenOne and Bonanza have become known in
global markets and many more names are going through the process of
recognition.
HONEY
The flooding of local
markets with artificial honey containing harmful additives is posing
serious health risks to millions of unaware users. In addition, the
availability of branded 'pure honey' — man-made 'honey' manufactured
by mixing a number of chemicals — and treatment process of 'natural
honey' also poses an ethical question about the rampant marketing
practices. PAGE takes a closer look.
MAP
SEMINAR
Corrective steps for the
revival of the existing investors both local and multinational will do
the needful for attracting the potential foreign investors. This was
strongly recommended by the speakers at the seminar on
"Investment Prospects in Pakistan" organized by MAP in
Karachi. Resolution of WAPDA-Hubco dispute was acknowledged as the
right step for restoration of the confidence of the investors yet
there is a lot of room for improvement.
