One Company - Many Solutions
By EJAZ HASSAN
Director Business Development
Nov 26 - Dec 02, 2001
Wireless Communication is getting so advanced and
developed that the people around the world are coming closer n' closer
day by day. The concept of far-flung distances has now become the myths
of the past.
Pakistan is not behind in adopting technologies and
become the part of this global village. In fact it has recognized as one
of the biggest potential country in the area of IT and communication.
Pakistan has made a big stride in Mobile industry as four cellular
operators are providing services with special features and facilities to
their customers through their dealers network.
Mobile industry has seen several phases since its
birth in 1990, from status symbol to the necessity, from mobile to
personal communicator, and from just a communication tool to an
Despite high potential of cellular services in
Pakistan, operators have not yet grasped the major market share due to
various reasons. In a country with population above 140 million, around
600 thousand people are using mobile phone i.e. penetration below 0.42%.
This is far too less considering the average penetration rate around the
world. Even though operators got into price war and therefore consumed
their capacity well before time by selling connections in bulk.
All the operators have their authorized Franchisee
offering Sales, Services, Bill Collection etc. but the fact is that 90%
of the operator's total sales coming through its distributors and
distributor's 90% of the sales coming from individual mobile phone
retailers. It is therefore quite evident that various retailers, who
happened to be the biggest but completely unorganized channel, are
generating 80% of the overall sales.
Today customers generally prefer everything to be
available under one roof. Cellular customers prefer to go to the place
where they can get different brands of various items on the spot to make
choice. The concept of shopping under one roof or availing services
through one window have been in vogue in modern culture, since it saves
the customers precious time.
This universally accepted concept was not available
in Pakistan and despite four renowned companies being available to
provide mobile phone services, the customers were unable to evaluate
their preferences due to non-availability of collective data and
information all the mobile companies, their services etc. At the same
time mobile phones with lots and lots of new features are being
introduced. Due to lack of training, not many people are using some of
the features. Mobile phone retailers are only pushing boxes with latest
mobile handsets without knowing the features.
Realizing the situation, market potential, operators
limitation and customer's choice, it was felt to establish a service
oriented company to offer "One Window" operation with complete
In order to bridge the gap between the operators and
the customers, United Mobile (Pvt ) Ltd. has been formed in the private
sector with wide area retail network. Top most priority of United Mobile
is to extend superior customer services and backup support.
United Mobile will be the first company to provide
all the mobiles, all the connections, all the packages and all the
accessories under one banner with growing number of branches spread at
convenient locations across the country.
Market in Pakistan can only expand if wide range of
products and services are readily available from convenient locations.
In short we can say "One Company- Many Solutions"