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 Company Profile  MULTIMEDIA TECHNOLOGY

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Company Profile

MULTIMEDIA TECHNOLOGY

A World of Communication and Expressions!

By QAZI ASIF RASHID
Academic Head Pakistan Operations
ARENA MULTIMEDIA
Oct 29 - Nov 04, 2001

To enter in the field of Multimedia and to explore extremes of IT I found myself in a deep well.

Only solution I had in my mind was to give my full attention to specific technology. Lots of people started giving me instructions as per their own interest and next I was standing on the same limits where I was about year ago. Suddenly I found very good article about multimedia technology. My interest was more towards drawing and animations and other artistic stuff I chose this technology as my career/future and started working on it.

I started digging and digging down and finally got the answer that this was what I wanted, but again this technology requires hardworking and much more skills than any other IT related field. But remember this was my interest and so I developed my future in the field of my interest.

If you are crazy about computer and crazy about your interest then you will find this article helpful in development of new technology skills.

If you know anything about computers you might have heard this word multimedia either its about multimedia CD or multimedia processor from Intel or AMD so what it is? Is it hardware or software? The answer is simple, this is not only hardware or software it's a complete computer technology combining human efforts with computers.

Definition of multimedia

You can find several pages of books with answers to the question what is multimedia one of my favorite definition is "It's a seamless integration of two or more than two media elements i.e. audio, video, text, graphics, animations with interactivity"

In many ways defining multimedia is like trying to define desktop publishing, but worse. Most probably people would define desktop publishing as the use of products as Adobe PageMaker or Quark express to create materials that will be mass-produced. Writing a letter with Microsoft word is generally not considered as desktop publishing. But you could use Microsoft word to create flyer, brochure, or even newsletter, which may well be considered desktop publishing.

So writing a letter and placing a graphics in that letter probably does not qualify as creating multimedia, but writing a letter and attaching a quick time movie to that letter probably does.

Simply multimedia is the use of five senses, with your sixth sense using computer.

What is multimedia good for

Perhaps more important than definition is use of multimedia. Multimedia is most often used for presentations, training and education programs, sales demonstrations, museum kiosk, games, interface designs, CAD CAM designing. But multimedia also can be used for correspon-dence, artistic programs and even wedding invitations. There is really no end what you can do with multimedia.

Can you do multimedia

If you are amazed by glittering world of commercial video games or movies special effects, let me tell you its almost impossible for one person to produce alone. You may want to specialize in one or two areas for example sound and video, or may be animation or 3D works, or you may want to become Internet or web page multimedia developer. Still there are many situations where you may be able to produce the whole project yourself using inexpensive hardware. This is most ideal technology for Pakistani people where they can implement ideas and talent.

"IF A PICTURE IS WORTH THOUSAND WORDS, WHAT IS A MOVIE WORTH? OR AN ANIMATION, OR A PIECE OF CD RATHER THAN TEXT ONLY EXPLANATION."

First Time In Pakistan Loan Facility For IT/Multimedia Courses By Arena Multimedia.

By looking at the present economic situation and to make students' lives easier, Arena Multimedia has come up with a unique facility for those who want to make their career in Multimedia and IT, but due to higher fee structure of Quality education can not afford it. Now with this hassle free loan facility offered by Arena Multimedia they can achieve their dreams and become Multimedia professionals. The process to apply and to avail the loan is very simple and it doesn't involve unnecessary documentations. Any one can apply for this.

According to this candidates can avail loans for different courses. If they want loan for a six months or one-year course then they can pay back in one-year or 2 years time respectively in easy installments. Students can pay some amount during the period they are studying and the rest they can pay while on job as Arena graduates immediately get employment.

The idea behind this loan scheme is to encourage people to enter IT field and acquire high quality education that should enable them to earn well and lead a successful life.