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Oct 22 - 28, 2001

Shell re-launches Rimula in Pakistan

Shell Pakistan Limited recently held an impressive ceremony to re-launch Rimula X, D and C in various cities of the country. A huge gathering of people related to Petroleum and Transport businesses attended the function. They showed keen interest in the proven benefits of Shell Rimula depicted in a video film based on a field test of high quality standards. They were also interested in other promotional materials.

Shell is always committed to enhance quality of their products. Shell Rimula protects the engine from excessive wear, friction and acidic effects. On the base of successful experiments and results of million-mile trials in extreme conditions, Shell has further enhanced the quality of new Rimula.

Rimula extends engine life and enhances performance. Rimula X is the most advanced diesel engine oil available in Pakistan that exceeds the API CH-4 quality standards. After conducting research throughout the world, it is proved that it also reduces 62% of engine wear, friction and also saves 7 % on fuel consumption.

Rimula D also tops the API CF quality standards. It contains a multi-grade protection benefit. It is specially formulated to resist effects of extreme climate conditions.

New Rimula C, with greater viscosity exceeds the quality standards of API CC and is very economical to use. It is recommended for older heavy duty engines that have developed a gap between the cylinder and piston.

Now consumers can use Shell Rimula's new range of products in Pakistan and can give a new life and lasting performance to diesel engines.


Mr. Nadeem Maqbool, Chairman All Pakistan Textile Mills Association appreciated the Government's efforts for removal of War Risk Insurance. Commenting on the Press Reports that the Government is sending a high level delegation to Lloyds London to negotiate the removal of War Risk Surcharge, Mr Nadeem Maqbool said that this is a move in the right direction. The Shipping Companies operating in Pakistan are taking undue advantage of the current situation to increase the freight rates as the surcharge being imposed is in excess of the risk coverage set by the Underwriters. Chairman Aptma hoped that the Government will succeed in ascertaining the correct position and ensures that the exporters will not be over charged and the country's exports do not suffer.

Aptma Chairman also appreciated the proactive role being played by the Chairman, Export Promotion Bureau, in tacking the situation arising out of the September 11 incident in the United States. Mr Nadeem Maqbool requested EPB to activate the Commercial Officers in the Pakistan's Mission abroad to undertake serious efforts at image building for the country.


FOCUS's programmes in Afghanistan remain premised on supporting people in their localities so as to prevent migration and internal displacement. In addition to providing humanitarian assistance, FOCUS has initiated rehabilitation, construction and agricultural activities as soon as local conditions have allowed. As an affiliate of the Aga Khan Development Network, FOCUS hopes to enable as swift a transition as is possible into long-term development initiatives of the type that the Network has already successfully launched in similar high-mountain environments in Tajikistan and Northern Pakistan.

Focus Humanitarian Assistance (FOCUS) is an international emergency response agency that provides relief and support services during and following natural and man-made disasters, primarily in Asia and Africa. FOCUS helps people in need reduce their dependence on humanitarian aid as it facilitates their transition to sustainable self-reliance. FOCUS is affiliated with the Aga Khan Development Network, a group of institutions working to improve opportunities and living conditions, for people of all faiths and origins, in specific regions of the developing world. Underlying the establishment of FOCUS as a non-denominational agency by the Ismaili Muslim community is a history of successful institutional responses to natural and man-made disasters. FOCUS's approach and endeavours are inspired by the traditions of a faith built around an ethic of compassion and care for those most in need.

In addition to providing relief and assistance following landslides, earthquakes, cyclones, floods and disease epidemics, FOCUS has, since it was founded in 1994, undertaken successful resettlement programmes for displaced families and established effective disaster prevention, mitigation and preparation programmes. Areas of the world where FOCUS has been involved include Afghanistan, East Timor, India, Mozambique, Pakistan, Russia, Tajikistan and Zanzibar. FOCUS's programmes in Afghanistan have been undertaken in partnership with the United States Agency for International Development (USAID), the Canadian International Development Agency (CIDA) and the Government of the Federal Republic of Germany as well as other local and international agencies.

Acer Join Hands with Sindh Police

Acer Pakistan along with our locally based channel partner Micro Innovations and Technologies, met senior Sindh Police Officials with the objective of striking a long-term association. An association that would assert the importance of high-performance hardware in tandem with targeted training and solutions to enhance efficiency, and accuracy.

Aiming to provide IT infrastructure featuring advanced, intelligent, and powerful computing technology for operations of the Force while computerizing the entire Police Department, Acer in partnership with MIT installed its high end Acer Altos series Servers with specifications unmatched by any competition. This was complemented with deployment of Acer's high-performance PCs including dependable and fully integrated AcerPower Sx and Acer Veriton 5100s. Acer's latest and award winning FP2s with superior graphics capabilities, enhanced connectivity, and generous expandability options also draw a tremendous response. This entire package provides a unique computing platform to cope with the tremendous pressure, diversity and complexity of the profiles the officials undertake.


'Robin Liquid Blue', a product of fabric care range, was introduced in January this year and marketed as an innovative new product. Within a short span of 6 months due to its unique nature, Robin Liquid Blue has exceeded the projected sales by 60%. " It is the "only" liquid based formulation available in the market." Said Sabir Sami, Managing Director, Reckitt Benckiser. "The blue theme and Robin trademark from 'Robin Blue Powder' has been retained in the Liquid, as it is a trusted and reputable image for millions of Pakistani households and symbolizes reliability, quality and value for money," he further added.

As Robin Liquid Blue was an innovative and new idea, its association with the original Robin Blue helped to gain consumers' confidence. Reckitt's next objective was to educate and inform consumers about Robin Liquid Blue. They emphasized the quality ingredients incorporated herein: the "Unique Ultramarine Formulation" a type of optical brighter and liquid dye that makes fabrics whiter and brighter. Since, Robin Liquid Blue was introduced as the 'only' liquid based formulation, meant the consumer needed to be informed about its usage.

The distinct advantages of its formulation were emphasized: the concentrated liquid formula, which dissolves easily in water and requires an exact amount of dosage, about three to four drops, to achieve maximum effectiveness. The packaging was highlighted, as being convenient and modern, that would facilitate ease of use by dispensing the exact amount required for maximum effectiveness.

Advertisements and promotions played an invaluable role in building brand loyalty and were significant in the sales and marketing process. "It must be mentioned here that in the long run the quality of the product, package design, ease of use and value for money are all major deciding factors in the continuing success of any new product." Concluded Sabir Sami.


As decided at the meeting of the Standing Committee of the CPNE held on September 17, 2001 at PC Bhurban, Mr. Ashraf Nadeem, a recently-retired Additional Secretary to the Government of Pakistan, has been appointed as Executive Director of the CPNE. As he has rich background in dealing with matters relating to Press in Pakistan, his association with the CPNE will be useful for establishing a properly functioning Secretariat of the Council. He will function as Executive Director of the CPNE till the Secretariat of the Council is in Islamabad.

As Mr. Ashraf Nadeem is a counter-part of Dr. Tanvir A. Tahir of APNS, therefore, all members of the CPNE may contact him for any information/ assistance etc. in Council-related matters. His telephone etc. numbers are:

Tele: 2852027-8 (Off)
2277610 (Res)
Fax: 2262258
E Mail: Observer@best.net.pk
Web: http://www.pakobserver.com

Dr. Humayun Mian, Chairman, Punjab Information Technology Board (PITB) recently visited Habib Rafiq Technologies Pvt. Ltd. (HRTL) in Lahore. HRTL is a subsidiary of the Habib Rafiq Group, which deals in the Information Technology domain. During the visit he was briefed about the functions of Habib Rafiq Technologies and Lahore-based HRTL's IT institution-LINCS (Lahore Institute of Networking and Computer Sciences) which is backed and authorised by CISCO. Picture shows Mohammed Afzal, CEO, Habib Rafiq Technologies (Right) giving a presentation on the functions of HRTL and the LINCS. Also seen in the picture is Dr. Humayun Mian (2nd from Left), Chairman, PITB.

GSA is recommended for ISO 9001: 2000 accreditation

General Shipping Agencies (Pvt) Ltd. (GSA) was accredited to ISO 9002 (1994) certification in March 1999 and was among the first shipping agencies to achieve this status at the time.

Once again the company has crossed another milestone and has upgraded its procedures and quality manual successfully as audited by United Registrar of Systems (URS) on 8th October, 2001. URS has recommended GSA for ISO 9001: 2000 certification having found zero non conformities.

This makes GSA the first Pakistani shipping agency to have upgraded its QMS from the 1994 ISO standard to the 2000 ISO standard.