Oct 22 - 28, 2001
Shell re-launches Rimula in Pakistan
Shell Pakistan Limited recently held an impressive ceremony
to re-launch Rimula X, D and C in various cities of the country. A huge
gathering of people related to Petroleum and Transport businesses attended the
function. They showed keen interest in the proven benefits of Shell Rimula
depicted in a video film based on a field test of high quality standards. They
were also interested in other promotional materials.
Shell is always committed to enhance quality of their
products. Shell Rimula protects the engine from excessive wear, friction and
acidic effects. On the base of successful experiments and results of
million-mile trials in extreme conditions, Shell has further enhanced the
quality of new Rimula.
Rimula extends engine life and enhances performance. Rimula X
is the most advanced diesel engine oil available in Pakistan that exceeds the
API CH-4 quality standards. After conducting research throughout the world, it
is proved that it also reduces 62% of engine wear, friction and also saves 7 %
on fuel consumption.
Rimula D also tops the API CF quality standards. It contains
a multi-grade protection benefit. It is specially formulated to resist effects
of extreme climate conditions.
New Rimula C, with greater viscosity exceeds the quality
standards of API CC and is very economical to use. It is recommended for older
heavy duty engines that have developed a gap between the cylinder and piston.
Now consumers can use Shell Rimula's new range of products in
Pakistan and can give a new life and lasting performance to diesel engines.
APTMA APPRECIATES GOVERNMENT MOVE ON WAR RISK
Mr. Nadeem Maqbool, Chairman All Pakistan Textile Mills
Association appreciated the Government's efforts for removal of War Risk
Insurance. Commenting on the Press Reports that the Government is sending a high
level delegation to Lloyds London to negotiate the removal of War Risk
Surcharge, Mr Nadeem Maqbool said that this is a move in the right direction.
The Shipping Companies operating in Pakistan are taking undue advantage of the
current situation to increase the freight rates as the surcharge being imposed
is in excess of the risk coverage set by the Underwriters. Chairman Aptma hoped
that the Government will succeed in ascertaining the correct position and
ensures that the exporters will not be over charged and the country's exports do
Aptma Chairman also appreciated the proactive role being
played by the Chairman, Export Promotion Bureau, in tacking the situation
arising out of the September 11 incident in the United States. Mr Nadeem Maqbool
requested EPB to activate the Commercial Officers in the Pakistan's Mission
abroad to undertake serious efforts at image building for the country.
FOCUS HUMANITARIAN ASSISTANCE
FOCUS's programmes in Afghanistan remain premised on
supporting people in their localities so as to prevent migration and internal
displacement. In addition to providing humanitarian assistance, FOCUS has
initiated rehabilitation, construction and agricultural activities as soon as
local conditions have allowed. As an affiliate of the Aga Khan Development
Network, FOCUS hopes to enable as swift a transition as is possible into
long-term development initiatives of the type that the Network has already
successfully launched in similar high-mountain environments in Tajikistan and
Focus Humanitarian Assistance (FOCUS) is an international
emergency response agency that provides relief and support services during and
following natural and man-made disasters, primarily in Asia and Africa. FOCUS
helps people in need reduce their dependence on humanitarian aid as it
facilitates their transition to sustainable self-reliance. FOCUS is affiliated
with the Aga Khan Development Network, a group of institutions working to
improve opportunities and living conditions, for people of all faiths and
origins, in specific regions of the developing world. Underlying the
establishment of FOCUS as a non-denominational agency by the Ismaili Muslim
community is a history of successful institutional responses to natural and
man-made disasters. FOCUS's approach and endeavours are inspired by the
traditions of a faith built around an ethic of compassion and care for those
most in need.
In addition to providing relief and assistance following
landslides, earthquakes, cyclones, floods and disease epidemics, FOCUS has,
since it was founded in 1994, undertaken successful resettlement programmes for
displaced families and established effective disaster prevention, mitigation and
preparation programmes. Areas of the world where FOCUS has been involved include
Afghanistan, East Timor, India, Mozambique, Pakistan, Russia, Tajikistan and
Zanzibar. FOCUS's programmes in Afghanistan have been undertaken in partnership
with the United States Agency for International Development (USAID), the
Canadian International Development Agency (CIDA) and the Government of the
Federal Republic of Germany as well as other local and international agencies.
Acer Join Hands with Sindh Police
Acer Pakistan along with our locally based channel partner
— Micro Innovations and Technologies, met senior Sindh Police Officials with
the objective of striking a long-term association. An association that would
assert the importance of high-performance hardware in tandem with targeted
training and solutions to enhance efficiency, and accuracy.
Aiming to provide IT infrastructure featuring advanced,
intelligent, and powerful computing technology for operations of the Force while
computerizing the entire Police Department, Acer in partnership with MIT
installed its high end Acer Altos series Servers with specifications unmatched
by any competition. This was complemented with deployment of Acer's
high-performance PCs including dependable and fully integrated AcerPower Sx and
Acer Veriton 5100s. Acer's latest and award winning FP2s with superior graphics
capabilities, enhanced connectivity, and generous expandability options also
draw a tremendous response. This entire package provides a unique computing
platform to cope with the tremendous pressure, diversity and complexity of the
profiles the officials undertake.
ROBIN LIQUID BLUE ACHIEVES 60% ABOVE TARGET SALES
'Robin Liquid Blue', a product of fabric care range, was
introduced in January this year and marketed as an innovative new product.
Within a short span of 6 months due to its unique nature, Robin Liquid Blue has
exceeded the projected sales by 60%. " It is the "only" liquid
based formulation available in the market." Said Sabir Sami, Managing
Director, Reckitt Benckiser. "The blue theme and Robin trademark from
'Robin Blue Powder' has been retained in the Liquid, as it is a trusted and
reputable image for millions of Pakistani households and symbolizes reliability,
quality and value for money," he further added.
As Robin Liquid Blue was an innovative and new idea, its
association with the original Robin Blue helped to gain consumers' confidence.
Reckitt's next objective was to educate and inform consumers about Robin Liquid
Blue. They emphasized the quality ingredients incorporated herein: the
"Unique Ultramarine Formulation" a type of optical brighter and liquid
dye that makes fabrics whiter and brighter. Since, Robin Liquid Blue was
introduced as the 'only' liquid based formulation, meant the consumer needed to
be informed about its usage.
The distinct advantages of its formulation were emphasized:
the concentrated liquid formula, which dissolves easily in water and requires an
exact amount of dosage, about three to four drops, to achieve maximum
effectiveness. The packaging was highlighted, as being convenient and modern,
that would facilitate ease of use by dispensing the exact amount required for
Advertisements and promotions played an invaluable role in
building brand loyalty and were significant in the sales and marketing process.
"It must be mentioned here that in the long run the quality of the product,
package design, ease of use and value for money are all major deciding factors
in the continuing success of any new product." Concluded Sabir Sami.
EXECUTIVE DIRECTOR OF CPNE
As decided at the meeting of the Standing Committee of the
CPNE held on September 17, 2001 at PC Bhurban, Mr. Ashraf Nadeem, a
recently-retired Additional Secretary to the Government of Pakistan, has been
appointed as Executive Director of the CPNE. As he has rich background in
dealing with matters relating to Press in Pakistan, his association with the
CPNE will be useful for establishing a properly functioning Secretariat of the
Council. He will function as Executive Director of the CPNE till the Secretariat
of the Council is in Islamabad.
As Mr. Ashraf Nadeem is a counter-part of Dr. Tanvir A. Tahir
of APNS, therefore, all members of the CPNE may contact him for any information/
assistance etc. in Council-related matters. His telephone etc. numbers are:
Tele: 2852027-8 (Off)
E Mail: Observer@best.net.pk
Dr. Humayun Mian, Chairman, Punjab Information Technology
Board (PITB) recently visited Habib Rafiq Technologies Pvt. Ltd. (HRTL) in
Lahore. HRTL is a subsidiary of the Habib Rafiq Group, which deals in the
Information Technology domain. During the visit he was briefed about the
functions of Habib Rafiq Technologies and Lahore-based HRTL's IT institution-LINCS
(Lahore Institute of Networking and Computer Sciences) which is backed and
authorised by CISCO. Picture shows Mohammed Afzal, CEO, Habib Rafiq Technologies
(Right) giving a presentation on the functions of HRTL and the LINCS. Also seen
in the picture is Dr. Humayun Mian (2nd from Left), Chairman, PITB.
GSA is recommended for ISO 9001: 2000 accreditation
General Shipping Agencies (Pvt) Ltd. (GSA) was accredited to
ISO 9002 (1994) certification in March 1999 and was among the first shipping
agencies to achieve this status at the time.
Once again the company has crossed another milestone and has
upgraded its procedures and quality manual successfully as audited by United
Registrar of Systems (URS) on 8th October, 2001. URS has recommended GSA for ISO
9001: 2000 certification having found zero non conformities.
This makes GSA the first Pakistani shipping agency to have
upgraded its QMS from the 1994 ISO standard to the 2000 ISO standard.