success step by step
Let us be partners in prosperity
Mirchoo Mal Khatri
Sep 10 - 16, 2001
It is told that there is a woman behind success
story of a man. Women, which is the symbol of love, affection, beauty,
care which give the word to our tongue and we use same language as our
mother speaks, women which posses more than 50% of our national
population. When we glance at the fifty-year history of Pakistan we
see that our women are still in the web of out fashioned social setup.
In this male dominated society women are the victim
of shortsightedness and social restrictions, when we glance over the
newspaper that is full of sad stories regarding women victims like
Karo Kari, Suicide, parents usually do not allow their daughters for
job or any business.
In this core issue every Government made policies
but they did not come on their promise but present Government seems to
be serious and started various projects regarding women as they become
responsible and sit with Policy makers of the country, for that
purpose national commission on women about to establish and every
ministry is instructed to introduce projects and programmes regarding
this issue as women multiply the feed back to export and development
of the country.
To give the real shape to this commitment Export
Promotion Bureau Pakistan took the first step for the advancement of
the women and established the women network called WEXNET which is the
helpdesk for the women who are presently active in the field of
manufacturing and exports, beside, it aims to provide guidance to
those progressive and talented women who are eager to start their own
businesses. Wexnet will serve as the bridge between the women
manufacturers and exporters and international market wholesale buyers
and trading houses. In collaboration with public and private sector
WEXNET will become institutional arrangement for providing training
and guidance on product upgradation and adaptation branding and
Following objectives were set by EPB for
1. Development and increase the database of women exporters
by providing them an opportunity to exhibit their products in annual
2. Identify the need of women entrepreneur through a
3. Link women entrepreneur with the chambers and trade bodies.
4. Enhance and polish the skills of women entrepreneur by
providing them the training.
5. As follow-up of the exhibition and seminar, arrange training
programmes for women exporters in areas identified by the
6. Networking amongst institutes working for the advancement of
7. Formulate strategy for brand development and guidance for
8. Provide international market through participation in
international trade fairs.
9. To link up women with retailers, trade houses and wholesale
Minister of State and Chairman Export Promotion
Bureau Tariq Ikram inaugurated the exhibition on August 22, 2001.
There were 65 participants participating from Sindh and Balochistan.
Tariq Ikram was looking happy and confident to see products and he was
confident that these products have great potential in international
There was wide range of products like Textile and
Garments, Candles, Rice, Handicrafts, Jewelry, Bamboo Crafts, Textile
Designing and Furniture.
During exhibition good number of enquiries and
orders received by the exhibitor and spot selling was allowed for last
two days, which have attracted good number of visitors.
On last day of exhibition there was seminar
arranged by EPB on second floor of expo center. The seminar started
with Tilawat-e-Pak, after that speech made by Director Wexnet Aisha
Humera whose day and night hard working resulted in the shape of
successful completion of WEXNET 2001. Inaugural address made by Vice
Chairman EPB Aijaz Ahmed Qureshi, Mrs. Zarine Aziz President First
Women Bank spoke on financing schemes for women entrepreneur, Mrs.
Rukhsana Shah Director EPB Lahore spoke on the EPB's policy on women
entrepreneurs. During the exhibition survey was conducted by Mr. Azam
Roomi Manager SMEDC, LUMS Lahore.
1. Forum, organization or Chamber for women
entrepreneurs with help of NGO's should be established which will be
very helpful for them.
2. There should be training programme for women entrepreneurs
as they can handle matters regarding Management and Marketing.z
3. There should be
financing policy on easy conditions for women entrepreneurs.
4. In every national or international exhibition there should
be space specified for women entrepreneurs or their products and
brochures should be displayed in every exhibition.
5. Database of women entrepreneurs should be established and
find out new talent throughout the country.
In last I would like to request to our parents and
elders please give the right to women because without them we will
unable to walk to road of prosperity. Let us be partners in
prosperity, Let them join the struggle for better future by their
magic of mannerism, Let them sweeten the poison of hearts, let them
rube their shoulders with global standers, Let them advancing ahead.
The writer is Project
Officer Export Promotion Bureau, Karachi