Aug 27 - Sep 02, 2001
"Reference is made to a news item published in several
national newspapers alleging 'Wapda rejects Hubco power purchase draft'. The
Company spokesman made it clear that this news item is incorrect. After the
December Dispute Resolutions all the meetings/discussions between Wapda and
Hubco are taking place in a most cordial and constructive atmosphere and no
rejections have taken place. We hope that this clarifies the matter, the company
HUBCO and LRBT Join Hands to Cure Eye Diseases in
The Hub Power Company Limited (HUBCO), the largest
independent power producer in Pakistan, has recently donated a Laser Photo
Coagulator to The Layton Rahmatulla Benevolent Trust (LRBT), to facilitate eye
surgery for the people of Quetta.
Present at the simple handing over ceremony were Paul
Chapman, Operations Director, HUBCO, Mr. Sardar M. Yusuf Khan, Advisor to HUBCO
on Corporate Affairs, Mr. Zafar Hassan, Chairman, LRBT and Mr. Zain A. Alavi,
Managing Trustee, LRBT.
At the ceremony, Mr. Sardar M. Yusuf Khan presented a cheque
of Rs. 2.3 million to Mr. Zafar Hassan, and said, "HUBCO is pleased to
provide this modest contribution towards the betterment of eye treatment through
laser technology to the people of Balochistan".
The Trust will acquire the laser from M/s ALCON who will
supply and install the laser unit within six weeks.
The LRBT is a charity that works for the eradication of
blindness in Pakistan and manages nine hospitals from Karachi to Swat, providing
free treatment to hundreds of patients everyday. Since its inception in 1984,
the Trust has treated over 5 million patients free of cost.
STUDENTS EVINCE KEEN INTEREST IN PRESTON'S ACADEMIC
University organizes Information Seminar for prospective
students: Preston University, Pakistan organized an Information Seminar at a
local hotel. The Seminar was organized to inform the prospective students about
the Bachelors and Masters level academic programs being offered by the
university, at its campuses located all over the country.
Response to the Seminar was overwhelming. More than 250
students participated. The participating students evinced keen interest in the
academic programs of the university. A fairly significant number of them
registered themselves for admission in academic programs of their interest. The
students also expressed keen interest in the (600) scholarships that the
university is offering across the country, on merit-cum-need basis, to the
regular students this Fall Semester/Quarter. Parents of some prospective
students, attending the seminar, expressed their satisfaction over the quality
of the academic programs the university is currently offering at the Bachelors
and Masters level. They also appreciated the well spelled out admission,
examination and scholarship policies of the university.
Welcoming the distinguished gathering of students and their
parents the Director General Academics of Preston University, Air Marshal (Retd)
A. Rashid Shaikh highlighted the significance of Preston University programs,
and its admission, examination and scholarship policies.
Later, the Director General Operations of Preston University,
Syed Zille Abbas gave a detailed presentation on the academic programs being
offered by the university at the Bachelors and Masters level, at all its
campuses. He also announced the introduction of two new programs—Master of
e-Business and B-Tech from this Fall Semester/Quarter. Preston's Director
General Operations disclosed on occasion that the Sindh Government has recently
conferred a university charter on the Preston Institute of Management, Science
and Technology (PIMSAT) Karachi (vice Sindh Ordinance No. XXVI of 2000). PIMSAT,
he said, is an integral part of Preston University, and students seeking
admission in any of its programs at any of its campuses in the country, will now
be registered as a student of PIMSAT, and get a recognized Degree.
At the end of the Seminar nine former Preston University
students, currently working in senior positions with reputed private and public
sector organizations in the country, were awarded certificates of excellence for
excelling in their professional careers.
A STAR IS REBORN IN NEW YORK
Innovation has defined the strategy for marketing The
Roosevelt since this landmark New York hotel emerged from a $65-million
renovation in 1997. At its preferred midtown address beside Grand Central
Station, this celebrated hotel property now enjoys exceptional occupancy levels,
attracting both business are leisure guests year-round and generating a brand
loyalty well documented by the high percentage of repeat visits.
Gearing up for major re-positioning to synchronize with the
hotel's renaissance, the management team for The Roosevelt looked to public
relations as a key marketing tool. Director of Sales Kevin Croke commented:
"To re-launch an old hotel in its new role — now designed to meet the
needs of today's traveler — required focused positioning. We wanted
high-profile media exposure for the re-styled Roosevelt Hotel to make consumers
aware of our great new hospitality product. With a focus on public relations, we
researched newsworthy angles to pique media interest and generate coverage. The
results speak for themselves."
Attracting Media Attention
To develop media coverage, The Roosevelt set about creating
human-interest angles for stories on the property. One successful project began
with an invitation to a New Jersey couple to return to The Roosevelt, where they
had spent their wedding night fifty years ago, and experience the hotel in its
reincarnation. The couple had paid the grand sum of $13 for a room in 1951.
Making the occasion truly memorable, The Roosevelt provided
— at no expense to the guests — a celebratory 50th-wedding anniversary
dinner in the Terrace ballroom tickets to a Broadway show, and transportation to
and from the hotel by limousine. Priced today at $299, a deluxe room was offered
once again at the original $13 rate. The story was announced to the media, and
generated wide-reaching coverage on network television with CBS Channel 2 News,
plus a feature story in one of the city's top-circulation newspaper, the New
York Daily News.
Building revenue is the bottom line in any marketing
campaign. In New York City, where business travel represents the lion's share of
income for midtown hotels occupancy levels are comparatively lower over the
weekend. To boost weekend sales, The Roosevelt created specially designed
packages on Friday, Saturday and Sunday nights, offering value-added features to
attract weekend leisure travelers.
The Roosevelt-Metro-North program combines overnight
accommodations with breakfast and two tickets on New York's Metro-North Railroad
in a special inclusive rate, based on double occupancy. Available Friday through
Sunday until the end on the year, this package is geared to bring in business
from the regions served by Metro-North by absorbing guests' travel costs.
With a focus on Mother's Day — a big weekend for leisure
travel and one of the year's greatest flower-giving days in the U.S. — The
Roosevelt created a program called April Showers Bring May Flowers. Offered
weekends from April 27 through June 3, this package cleverly wraps up overnight
accommodations, admission to the New York Botanical Garden, a disposable camera
for memorable snapshots, and a platter of fresh fruit in one special rate, For
families planning a treat for Mom, the program makes a New York weekend both fun
and affordable. Photos taken with the complementary camera will keep the trip
top of mind in later months and perhaps trigger repeat visits to the hotel.
Targeted press releases on these special programs sparked
strong media interest, and resulting coverage helped sell added room nights over
otherwise quite weekends. As a key factor in an integrated marketing thrust,
public relations is paying of in dollars earned.
History Meets the Future
Named in honor of President Theodore Roosevelt, The Roosevelt
Hotel in New York City first opened its doors in 1924. Its reputation as a
Grande Dame of Manhattan hotels grew rapidly, attracting a clientele of
international leaders and celebrities that now extends across all continents.
The property's historic heritage is reflected in the meticulously restored
interiors, designed to capture the original architecture while a 21st-century
infrastructure offers cutting-edge facilities and communications support. With
1,013 guestrooms, including 30 suites, and 28,000 square feet of meeting space,
The Roosevelt offers the ideal experience for both business and leisure
MCB - Towers construction work in progress At I.I.
Chundrigar Road, Karachi
The critical phase of construction of Pakistan's proposed 27
Floors tallest building in Karachi, involving Pile work. Foundation work and
Pile Cap to Podium level of MCB Towers has been completed.
This information was given to MCB Tower Construction
Committee which was accompanied by Mr. S. M. Munir, Vice Chairman MCB and Mr.
Mohammad Aftab Manzoor, President, when it recently visited the construction
site alongwith Mr. Shafiq A. Khan, SEVP/Group Head of MCB and other concerned
The Committee which is headed by MCB Director, Mr. Sarmad
Amin, was informed that the civil works contractor M/s. Builders Associates are
now in a position to build the structure of this prestigious highest building of
Pakistan in the rate of two floors every month. As such the entire 27 floors
structure would be ready in next 14 months i.e. by October, 2002.
The committee expressed its satisfaction at the existing
progress of the project and advised the Construction and the Project Engineers
to ensure quality construction and full sue of State of Art facilities available
for MCB Towers, which will house the MCB Head Office and its various attached
department which are currently scattered all over Karachi.
The pilling and Foundation work has been done by reputed
International firm M/s. Bauer of Germany. M/s. Builders Associates, the civil
works contractor, is a leading construction firm of Pakistan having built the
famous Saudi Towers in Blue Area of Islamabad.
Inbox Speed Show
Inbox Business Technologies, manufacturers of Inbox brand of
computers, recently organized a two-day event titled "Speed Show"
featuring Inbox Powerline, the Intel® Pentium® 4 processor based machines, at
Park Towers, Karachi.
The Inbox Speed Show was the largest Pentium 4 showcase event
to date and showcased various Inbox machines such as Inbox Basic, Inbox
Absolute, Inbox Vision and Inbox Mobile. A pioneer in introducing locally
assembled laptops, the Inbox Mobile range offers customers the most economical
choice in portable devices.
Swissair First class reaps top industry awards
Swissair, the Swiss national airline which operates 30 weekly
flights from Middle East (5 weekly flights from Karachi) has been awarded first
place for its inflight food and drink and second place for its Overall Service
and Management in the industry's 2001 World First Class survey compiling 34
"Our First Class underwent a complete refurbishment in
2000, allowing us to offer one of the world's best products in the category and
I am thrilled that this has been appreciated by discerning travellers around the
world". said Richard Castle, Swissair Marketing Manager, Middle East and
Last year's full refurbishment of all Swissair A330 planes
flying long haul included installing new state-of-the-art First Class seats,
especially designed by the renowned Swiss designer Tilla Theus. Each First Class
seat can now be adjusted to make a flat bed, two meters in length and 60
centimeters wide one of the largest and most confortable First Class beds in the