THAL ENGINEERING - All about Passion and People
May 21 - Jun 03, 2001
The story of Thal Engineering is nothing less than
a success story by all means and all standards. If it were
benchmarking its standards, operations, policies and successes against
anyone in the corporate world, its people could already be thinking of
having reached its pinnacle but then they had the wisdom of not
benchmarking against anyone else but instead decided to benchmark
against themselves which ensures continuous improvement. This simple
strategy provided the impetus to continually improve themselves and
now there can never ever be a stopping point. During the course, they
have been able to create value for its customers exceeding their
Thal Engineering is a Habib group (House of Habib)
company and was founded in 1996. It manufactures Denso auto
airconditioners in collaboration with Denso Corporation-Japan and
wiring harness in collaboration with Furukawa-Japan. That Engineering
and its products are associated with leading car manufacturers of the
country — Toyota, Suzuki and Daihatsu.
If profits were the only motive of the people of
this company, it could easily have closed its eyes to its customers.
The driving force of this company is not profits but a
"Passion". The passion to reach out to its customers and
make them "Customers for Life". The passion to stand behind
its products and to own them forever. It feels that its survival does
not rest merely in the quality of its products but the intimacy of its
relationships with its customers.
The Service Called "WOW".
When the company decided to serve its customers, it
decided not merely to offer just service to its customers but to offer
every single time to its customers, the service with a Wah. The
customers, every time, after receiving the service should say in their
hearts, "Wah - What a Service". The key to this Wah service
is "Total Solution".
Revolutionary Initiative - "Free Service for
The company sells its Denso auto airconditioners to
auto-makers and when the customers buy A/C cars, these A/Cs are built
in these cars. The company decided to stand behind its airconditioners,
which though are sold in bulk to car rnanufacturers, for the entire
life of the product by offering "Free Service for Life". Not
just free service, its offer includes 50% discount on gas (R-134a)
charging and 10% discount on all genuine Denso parts. The products of
this company carry warranty and are of the highest Japanese quality.
To provide service of this high quality to its more than 70,000
customers, the company has set up three dedicated Denso car aircon
centres in Karachi, Lahore and Faisalabad and 24 dealerships in all
major cities of the country. All this could have been done only
because the people of this company have the passion to serve its
customers, and overwhelm them with their WOW service.
The products, i.e., all the A/Cs for the various
car models of Toyota, Suzuki and Daihatsu are customized and
exclusively designed (tailor made) for each model in Japan. As a
result, these Denso A/Cs yield lowest fuel consumption. The entire
product range employs latest technology of environmentally friendly
R-134a refrigerant. These technologically advanced A/Cs have fastest
cool-down time and are 100% compatible with the engine of the car.
These pose no load and adverse effect on the engine of the car.
Creating a Sense of Pride
What the people of this company have successfully
managed to do is create sheer pride for all its customers, all its
stakeholders, all its employees and all linked with it in whatever
way. The company prides itself on ethics and pays all its dues with
highest level of integrity. The company considers this its obligation
to the society and to the country and therefore is contributing
towards the development of national economy in the most upright
manner. The company has, in a short span of five years, received many
awards and certifications but its biggest award is the bondage and
confidence of its thousands of customers who are its biggest source of