A research report
Feb 21 - 27, 2000
Production is the process of transforming inputs into outputs. For
instance, the production of automobiles requires a wide variety of inputs (also called
factors of production): raw materials (steel, plastic, rubber, and so on), factories,
machines, land, and many different categories of workers. For purpose of analysis, it will
be convenient to refer to three main categories of inputs materials, labour, and
capital with each category broadly defined. Materials include raw materials,
intermediate goods (such as parts), water, and electricity and other energy sources.
Labour encompasses all categories of workers employed by the firm: production workers,
marketers, and managers at all levels. Capital includes buildings, equipment, and
inventories.
The firm's production function indicates the maximum level of output
the firm can produce for any combination of inputs. The production function is a
quantitative relationship that can be expressed equivalently as an equation, a table, or a
graph.
The production and cost are closely linked. The main task of the
production manager is to determine how to produce a given level of output at minimal total
cost. Thus, efficient production requires setting up appropriate facilities and estimating
materials and inputs needs. It also means paying close attention to the costs of inputs
and continually seeking to find less costly ways to produce the firm's goods and services.
To minimize the cost of producing a particular amount of output, the firm should choose an
input mix such that the ratio of the marginal product to the input's cost is the same
across all inputs. Cost information is a distillation of production information: It
combines the information in the production function with information about input prices.
The end result can be summarized in the following important concept: the cost function
indicates the firm's total cost of producing any given level of output.
Cost is an important consideration in decision making. In deciding
among different courses of action, the manager need only consider the differential
revenues and costs of the various alternatives. The opportunity cost associated with
choosing a particular decision is measured by the forgone benefits in the next best
alternatives.
Cost analysis is the bedrock on which many managerial decisions are
grounded. Reckoning costs accurately is essential to determining the firm's current level
of profitability. Moreover, profit-maximizing decisions depend on projections of costs at
other (untried) levels of output. Thus, production managers frequently pose such questions
as: What would be the cost of increasing production by 25 percent? What is the impact on
cost of rising input prices? What production changes can be made to reduce or at least
contain costs? In short, managers must pay close attention to the ways output and costs
are interrelated.
RELATIONSHIP BETWEEN PRODUCTION, FINANCE AND HUMAN RESOURCES
The traditional role of both the production manager and the corporate
controller have been altered and expended by the faster pace of technological change and
continuing growth in the productivity and complexity of industry. The production manager
is still primarily responsible for making and shipping products, but he can no longer do
so effectively without a more comprehensive understanding and an intense application of
financial controls in both day-to-day operations and short and long-term business
planning. Given a projected production schedule as a fundamental objective in his planning
and control, he must be able to observe and measure performance in terms of customer
shipping dates, cost, and expense, but product profitability as well. In a true sense,
happily or not, the production manager is now, more than ever before, a full-fledged
businessman.
The controller in the same way is still responsible for the many
time-honoured essential accounting functions payroll, accounts receivables,
accounts payables, and cashiering. In addition the dynamic business environment today
demands that he become deeply involved in the critical area of short-and long-range
financial planning, closely oriented to the operations and schedules of the production
department, as well as to all other staff and line functions in the company. For the very
reason that cost, expenses, and production profitability are now vital measurements of
performance to the production manager, the controller no longer concerned only with
reporting what happened yesterday must also take an active part in planning what will
happen tomorrow.
The production manager continues to make the action needed to meet
production schedules and customer commitments but the controller must provide him with the
tools to do so: timely, complete, useful information on cost and expense for planning and
control in a form geared to management needs and production and financial control
requirements. Again, happily or not, the controller must now know more than ever before
what is happening on the production floor. Many industries are faced with such rapidly
changing technologies that financial decisions made today can be obsoleted at the same
pace as production decisions.
The production manager and the controller then, no longer isolated
functions on the organization chart, must work together more closely. How should they work
together constructively and positively? How can they help each other in setting cost goals
and in measuring actual performances against these goals? The specific procedures for
planning and control that these functions develop together may be expected to vary widely
from company to company, depending on such factors as types and variety of products, size
of the company, and top management's overall administrative philosophy. The degree to
which the computer has been applied in handling production and financial information, as
well as conventional accounting tasks, also strongly influences these procedures. As a
matter of fact, the joint participation of the production manager and controller in
specifying, contributing to, and benefiting from a corporate data processing system
promotes and encourages the day-to-day teamwork that is essential in modern industry.
Although the specific procedures may thus vary widely whether or not the compute is
involved, the underlying concepts and basic techniques of financial planning and control
and the relationship between the production manager and the controller are the same.
THE PRODUCTION AND FINANCIAL ORGANIZATIONS
Production operations and services: The specific organization of an
industrial concern may differ from one company to another, as does terminology for various
activities, but the basic operating and services functions reporting to the operations
manager and general manager. Although quality control may occasionally report directly to
the general manager, all other functions almost always are under the supervision of the
plant or operations manager.
Most significantly with regard to the subject of this chapter, each
function has specific responsibilities in financial planning and control and, to some
degree, must work with the company's financial departments. Work standards, job
procedures, manpower planning, and space planning, all primarily tasks of industrial
engineering, for example originate information important to the financial department that
is not available anywhere else. Conversely, these industrial engineering responsibilities
cannot be discharged without the payroll and overhead assignments that are maintained by
the controller. Materials management, which includes both inventory control and
procurement, certainly must originate much of the information needed in a corporate data
processing system.
The production operation are the primary source of both income and
expenses, and so the production manager is deeply involved in many phases of financial
planning and control from the point of personal commitment as well as accurate planning.
The managers of the various service, such as industrial engineering and production
engineering, are equally deeply concerned with budgets but within a far narrower scope.
References to the production manager alone in the reminder of this chapter, therefore,
will often apply also to the managers of production services.
The financial department: Although he certainly knows the development
of financial data and its application to production operations, the production manager is
often unfamiliar with the responsibilities of the financial department, particularly as it
is run in the modern industrial organization. As shown in Figure 4-2, the financial
department, under the direction of the corporate controller, has three primary functions:
(1) accounting services, (2) plans and operations, and (3) data processing. The last
function includes all computer equipment operations, computer programming, and systems and
procedures involved in maintaining a corporate data processing system. This responsibility
is most likely to be found in financial department, because digital computers were
originally devoted entirely to traditional accounting services and so were naturally
introduced under the controller's direction.
Traditional accounting services include the ledger, accounting
distributions, payroll, labour accounting, and accounts payable. Although these services
may occupy the largest proportion of the time of the financial staff and data processing
system, the procedures are firmly established and change very little from month to month.
The financial controller, then spends only a small fraction of his time in supervising
traditional accounting work.
The controller instead tends to concentrate on the plans and operations
activities of the financial department. Here, management action and decision become more
important than standardized procedures and paperwork mechanization. In addition, plans and
operations constitute the financial activity where most of the interaction between
production and finance takes place. There are six major activities in financial plans and
operations:
1. Cost accounting and control
2. Inventory accounting and control
3. Overhead budget
4. Financial planning (including cash planning)
5. Capital budgets
6. Assets control and appropriations evaluation
Although these financial activities certainly do not seem to indicate
any radical change in the controller's responsibilities, the real difference is that
planning and control have changed from periodic studies to establish bench marks and
operating limits to dynamic, day-to-day activities that are constantly changing to fulfil
present and projected needs.
MAJOR JOINT PRODUCTION AND FINANCE FUNCTIONS
The key planning mechanism in any production organization is the
economics of production, and overall plant programme that is essentially a commitment or
contract by the plant manager to the general manager and company president. The
controller's job is to help the plant manager and production manager fulfil this
commitment. In doing so, his responsibility is to coordinate the development of the plan
by the various production functions, help set cost and expense ground rules, and trigger
reviews in the control activity.
Economics of production logically requires a procedure for performance
measurement and operations control. Its content must be specific and identifiable. In
measuring performance, there must be timely, accurate information that scribes all
production activities with respect to the Economics of production and in forms and terms
that are meaningful to the production managers involved. The key management control
mechanism might be called a "Plans / Operations Progress Report," a periodic
summary of performance measured against the commitment in the Economics of production. A
monthly Plans/Operations Progress Report is both frequent enough to maintain satisfactory
control and yet not so frequent as to be beyond the capacity of a data processing system
consistent with reasonable administrative expense. In addition, too frequent progress
reports may require too much personnel and computer time in recording and processing data
and may also be unnecessarily sensitive to small changes.
To be continued...