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Nov 20 - Nov 26, 2000

Citibank Pakistan appoints new marketing and sales director

Mr. Haroon Basheer, Country Manager Consumer Business Citibank announced the appointment of Raheel Ahmed as Marketing and Sales Director for the Consumer Business. Raheel has been with Citibank for the last ten years and has held various positions in Pakistan, UAE and UK. In his last assignment, Raheel was heading the Mortgage and E-Commerce initiatives for Citibank, Pakistan.

Raheel replaces M.A. Mannan who is moving to Citibank U.S.A. after spending ten years with Citibank Pakistan.

IBA Annual corporate dinner

The Institute of Business Administration (IBA) recently organized "The Annual Corporate Dinner". At this occasion IBA launched interactive compact disc "Softcards". Senior executives of local Multinationals were also present. Seen in the picture is Dr. Syed Irfan Hyder, Deputy Director Centre for Computer Studies, IBA delivering his speech.

IBA Graduate Profile

Every year the Executive Students Forum organizes an official launch ceremony of the Graduate Directory of their outgoing students.

This event was held on November 15, 2000, at the Karachi Sheraton. Graduating students were awarded prizes for their achievements. The event was attended by top executives from the corporate world.

Arena Multimedia

In today's dotcom world, becoming a specialist is not optional. It's critical. Welcome to a whole new career option where you can specialize into relatively unrelated fields. Multimedia is the generic term for technology that combines multiple types of communications media like text, colors, words, illustrations, graphics, sound, voice, animation, video and images and provides for interactivity within these media. It is the latest revolution to sweep the world of information technology.

Over the past few years, Multimedia has evolved to be the ideal career choice for creative artists who harbour ambitions in careers like advertising, film making, computer animation, computer graphics, television, print and publishing and other such exciting areas.

This rapid evolution of Multimedia as a popular career choice brought to the force the need to create trained Multimedia professionals. In recognition of this need, Aptech Worldwide Inc. USA has created ARENA a network of over 150 centres that offer training in the latest in Multimedia technology using state-of-art hardware and software. Aptech has been providing quality computer education programmes of international standards and get awarded international quality certification, ISO 9001 for the educational support services. Arena doesn't just train you in Multimedia skills, but it makes you an overall Multimedia professional who is confident and well equipped to take on the challenges of a new career.

Arena Multimedia (a division of Aptech Worldwide Inc. USA) has a mission to create a pool of high IT qualified and tuned human resource. Quality education is our strength with our course outline and performance based system. We provide an excellent learning opportunity for the right people.

March 1998 Arena Multimedia Centre (a division of Aptech Worldwide Inc. USA) launched its Pakistan operation with one centre in Karachi. Today we have 3 centres in operation in Karachi located at PECHS Shahrah-e-Faisal, Clifton and Gulshan-e-Iqbal.

Keeping in view the rising demand of Multimedia people not only in Pakistan but globally. We are going to launch another centre at F.B. Area in November 2000. This advancement not only fulfil the demand of the market but also give the right opportunity for those people who want to make their career in the field of Multimedia as well as Web Engineering.

To make the Multimedia specialist Arena offers two years advance diploma in multimedia, one year diploma in multimedia and making more competitive for the Internet revolution we offer one year comprehensive diploma in Web Engineering.

Export Processing Zones Investors' Council

Sheikh Javaid Chairman EPZs Investors' Council (EPZIC) seen standing with the Chief Executive General Pervez Musharraf. Sheikh Javaid congratulated the Chief Executive for having organized a very successful exhibition namely the IDEAS 2000 which is the first largest commercial exhibition of its kind in the history of Pakistan. Sheikh Javaid said that the whole nations feel proud about it. The Chief Executive appreciated his sentiments. EPZIC chairman also raised the issue of establishing of new EPZ units at port cities first. He urged the Chief Executive for setting up EPZ at Gwader or Ormara being port cities before at any other area of the country. Sheikh Javaid appreciated the sincere efforts of the present government in connection with development of Balochistan. Development and industrialization of Balochistan is the need of the hour, he added. This was on the occasion of a reception hosted by the Governor Sindh at Governor's House, Karachi.

Muslim Commercial Bank Limited

Mian Muhammed Mansha, Chairman, Muslim Commercial Bank Limited opened a new Office of Group Head, Commercial Banking (North) in Lahore.

Under a recent reorganization, two positions of Group Heads Commercial have been created in the interest of efficiency and prompt disposal of request for loans from the Bank. While the group at (South) will be based in Karachi. The Group Head (North) will have a new Office, located on ground floor of Allama Iqbal Complex, Egerton Road, Lahore.

The Group Head, Commercial Banking (North), Mr. lmdad Hussain Butt will have jurisdiction over MCB branches (Commercial) in Punjab, NWFP and Azad Jammu and Kashmir. He will have under him nine Area Heads, who are located in Lahore (two), Islamabad, Gujranwala, Faisalabad, Chakwal, Sahiwal, Peshawar and Muzaffarabad AK.

Microsoft Highlights Benefits of Licensing Agreements for Multi-National Companies

Microsoft Corporation, Pakistan highlighted, the enormous benefits of licensing agreements for local multi-national companies and their lT heads, here at the Sheraton.

Multinational companies having global and local-based arrangements with Microsoft were informed in detail of the benefits of licensing agreements available, which included the Open, Select and Enterprise agreements.

Microsoft's endeavour has always been to provide business value to its customers, and thus, has been developing and refining licensing agreements which can fit the different customer segments. Local affiliates of multinationals in Pakistan can benefit from these global agreements by signing a Local Enrollment and be entitled to global discounts, pay in local currency using inter-bank rates, entitle to upgrades till the Master Agreement expires and get tax benefits by purchasing locally.

"The benefits, both commercial and technological, to local multinational companies are enormous, Asim Haque, Regional Account Manager for Microsoft Corporation, Gulf & Eastern Mediterranean, GEM, while talking to IT heads at the conclusion of the event.

Earlier, Etienne Jacques, Sales Director, Microsoft Corporation, GEM, while presenting on "Creating the Agile Enterprise, said, "Through technology, business, agility and Microsoft .Net, the internet will be the network of the future through which all communications will evolve". He further said, "Changing business environments with the advent of digital economy, are creating new partnerships and increasing customer awareness and expectations".

Jawwad Rehman, Business Development Manager, Microsoft Corporation, Pakistan, welcomed the participants and introduced the worldwide operations of Microsoft to the audience, emphasizing the need for enforcing the copyright law in Pakistan which he said was the fundamental issue in emerging IT markets in this region. He said, "Microsoft was working closely with the government of Pakistan on this issue and also with its growing number of customers to help improve productivity and decrease costs through use of Microsoft products.

Founded in 1975, Microsoft is the worldwide leader in software for personal and business computing. The company offers a wide range of products and services designed to empower people through great software - any time, any place, and on any device.

A new concept of stores by Bata

Mr. D. Boerma, Commercial Director, Bata Pakistan inaugurated a revamped store at Clifton, Karachi. Addressing the ceremony Boerma said, "Bata has always been a family name in Pakistan. Realizing the changing trend in shoe manufacturing and buying habits, Bata is not only coming out with new and attractive designs but also investing in face-lifting of its retail outlets." The said store in Karachi has been revamped to cater to changed buying habits and make selection of a shoe a pleasure. "During the year 2001 Bata plans to open 10 to 15 new similar stores in other main cities of Pakistan as well uplift the existing stores", Boerma added. Bata is not just another shoe manufacturer. It strongly believes in adding value to a product. It has a track record of offering a product for each member of a family. It has already introduced attractive designs for winter and working on attractive designs for the summer. "Bata has been serving its customers in Pakistan for the last 58 years and never compromises on quality and service", Boerma concluded. Others from Bata who attended the ceremony were, Zia-ur-Rehman Kallue, H. R. Manager, Farooq Ahmed, Karachi Manager, M. Qayyum, Project Manager and Younus Minhas, District Manager.


Cathay Pacific Airways launched a series of new children's fun packs featuring loveable cartoon characters from The Walt Disney Company. The fun packs come in eight different themes and are distributed on all flights. The packs will be available for all children for the next 6 months. Cathay Pacific is also introducing new Disney "Design-a-Mugs" and puzzle boards.

Characters featured in the fun packs include Mickey Mouse and Minnie, Donald Duck, Daisy, Goofy, and Pluto. Themes include "Mickey's Tour", "Cyber City", "Virtual Mickey", and "Mickey Metropolis". The packs include a reusable backpack containing Disney games, toys, activity books, stationery, pens, and crayons.

Out of the eight different fun packs, four are for children aged three to six years, and four for children aged between seven and 12. Different packs are used for regional flights and long-haul flights to give children greater variety.

Cathay Pacific's Manager Product Sarah Blomfield said: "As more and more families are travelling together we are doing what we can to make the travel experience more enjoyable for both parents and children. We are delighted to be working with The Walt Disney Company to introduce these attractive new products. We will continue to look for ways to make family travel easier and more pleasurable."

Disney's Country Director Hong Kong/Consumer Products Dorothy Chan said: "We have designed innovative and fun-filled kids' packs for young travellers. These products aim to bring some magic to kids during their trips. We are very excited to be working with Cathay Pacific to create these entertaining products and we hope they can be enjoyed by all customers."

The specially-designed Disney Design-a-Mugs and puzzle boards will be presented to children in The Wing, Cathay Pacific's airport lounges in Hong Kong.