Sony Pakistan announced the introduction of Sony's FD
Trinitron WEGA range of colour television models that are assembled in Pakistan.
FD Trinitron WEGA is the standard among flat screen televisions and has been
made possible by Sony's proprietary FD Trinitron picture tube technology. This
truly flat screen TV offers images that are of minimal reflection and
distortion, giving the viewer maximum picture quality.
Addressing the launching ceremony, Consul General of Japan,
Kazumi Dekiba, said that Japan was one of the leading foreign investors in
Pakistan. Japanese direct investment in Pakistan is mainly in the fields of
electronics, automotive, pharmaceutical and energy sectors. "At present,
Pakistan's economy is not in a good position because of pressures on its foreign
currency reserves and suspension of some parts of international aid. I believe
this is a temporary setback and soon things will be back to normal, based upon
strong potential of Pakistan's capability in Hi-tech electronics industry
especially in information technology in the long run", he added.
Haruyasu Nagata, Managing Director of Sony Pakistan, said,
"We see tremendous potential for Sony products in Pakistan and I am happy
to inform you that our operations here have been very successful. Our locally
made Trinitron televisions have been very well received by the customers as
well. Today, we are happy to announce production of the trend setting flat
screen FD Trinitron WEGA colour televisions in Pakistan. We consider this as
another important milestone for Sony in Pakistan."
"I would like to take this opportunity to express my
sincere appreciation to the Government of Pakistan for encouraging us to expand
our operations in Pakistan, and to the Board of Investment and Central Board of
Revenue, for co-operating with us in our operations. I would also like to
express sincere appreciation to our partner in this operation, PEL-Daewoo headed
by Naseem Saigol", he added.
Satoshi Chihara, Deputy Managing Director of Sony Pakistan,
said, "Through my past ten months experience in Pakistan, I am convinced
that this market is sophisticated and consumers buying power potential is huge.
The Pakistan market is swiftly entering the Digital Era. Therefore, Sony will
introduce more high technology products and the start of assembly of FD
Trinitron WEGA televisions is in this direction."
"Sony Pakistan's assembly facility follows the strictest
guidelines and complies with Sony's international quality standards. We have
imported very high technology machinery and have very qualified engineers. We at
Sony are very proud of maintaining the same quality standards in our products
wherever they are manufactured or assembled, he assured.
Sony adopts the same quality control procedures and
manufacturing practices in the factory in Hattar Industrial Estate, Haripur, as
it does in all its manufacturing facilities in other countries, Including Japan.
Sony's colour television manufacturing facility occupies 50,000 sq. ft. of space
and employs 150 local personnel .
High-technology machines are used for inserting chip
components and advanced computers for picture quality control. The operations
are supervised and controlled by highly-qualified and well-trained Sony
engineers. This is to ensure that these locally made televisions are at par with
Sony's internationally renowned quality standards. This factory also
manufactures Sony's regular range of Trinitron colour Televisions and has been
in operation since July 1999.
The FD Trinitron WEGA delivers distortion-free and high
resolution image for high quality programming based on High Definition and
Digital Television Broadcast, Digital Video Cameras and Digital Versatile Discs
. Sony has re-engineered every aspect of its award-winning Trinitron technology
to make this cutting edge product possible.
A fine -pitched, high-tension Aperture Grille is incorporated
in FD Trinitron WEGA to achieve vertical and horizontal flatness of the screen.
The new high-focus electron gun contributes to sharper and clearer pictures. A
large diameter, high-precision deflection yoke ensures consistent
distortion-free image and excellent colour reproduction from corner to corner.
No picture distortion, no ambient light reflection, and natural-looking pictures
from any angle ensure unprecedented high level of viewing comfort for the WEGA