seminar organized by Arena Multimedia
By FARAZ SIDDIQUI
Oct 09 - 15, 2000
Proliferation of dot com culture in the country is
not only the responsibility of the government but corporate sector and
individuals themselves should come forward in this regard, said Viqas
Atiq, Director Axact Cyber Solutions addressing the seminar organized
by Arena Multimedia. The topic of the seminar was "The dot. com
world- How to become a part of it ?"
Atiq further said, in Pakistan people don't have
the clear perception about the internet and dot com world. Gone are
the days when gradual development led to the success, we need
unprecedented speed in order to make realize our presence. Throughout
the world internet is pacing with exceptional velocity but we are
lagging far behind due to our behaviour. He also explained the
interrelation of internet with human psychology, it satisfies the
basic instincts of curiosity, love/ interactively and choice making.
Atiq pointed out that how government, corporates
and individual can help in this regard. Government is responsible to
formulate the policies, legislations to promote the dot com culture in
the country which basically based on internet and its extensive use.
It is imperative to use internet to generate money, to enhance the
quality and to make the best possible share in the world e-commerce.
Corporate and individual should also play their role on their part in
order to promote it. Unfortunately in countries like Pakistan,
internet is widely misused and mostly used for chatting and purpose
like that. Unlikely, throughout the world it is being considered as
the most effective media for advertising, marketing and commerce.
He also pointed out the fact that so far we even
don't have the separate bench in financial sector to promote the
e-commerce. Our financial sector can be the strongest platform to
progress it. Further describing the role of individual, he said, we
need to be focused to put our effort. The biggest problem in our
country is that our qualified young generation remains unfocused even
after completing their higher education. He referred the example of
thousands of the computer professionals who are acquiring higher
studies without specification of their dimension.
Atiq denied that there is any brain drain in the
country, by channelizing the exact flow of our computer professionals
abroad, we can get the lucrative benefits of software export like
India. Zeal and focused efforts are the only solution to be promoted
as an IT nation.
Educational institutes can play a very vital role
in this regard by enhancing technical expertise, development of
personality of the computer students, he added. Computer students must
have a business vision. He also suggested that all the computer
institutes should develop network and join together for the
development of information technology in the country.
He referred internet as the most effective medium
for marketing and advertisement as worldwide extensively used media.
He referred the examples of P&G and Novartis which used internet
effectively for their products. Atiq said that in Pakistan we could
not so far accepted internet as the most effective media of promotion.
Internet is the best strategy to popularize the brand of product to
the large masses. Corporate sector can play a very important role in
this regard by using internet extensively to promote their products.
This is the time when we should not look for the excuses, we don't
have any option but to part of that.
He also made demonstration before the audience in
which he showed a Pakistan Cyber Entrepreneur Model. Government,
corporate world, quality institutions and local financial sector
should try at their level best to produce skilled computer
professionals and entrepreneurs in the country. Enhanced technical and
managerial skills in the computer students would automatically make
dimension for dot com world.
Laiq Ahmed Siddiqui, General Manager Arena
Multimedia gave a detailed view of Arena. He said Arena is currently
working as the only institute which offers advanced courses in
multimedia studies. Presently Arena is working with its three
education centres at Karachi but very soon it will be available in
Lahore, Islamabad and Multan. We are also planning to start Arena in
F.B Area, North Nazimabad, Gulistan-e-Jauhar and Mazar-e-Quaid.
He said that world wide demand for IT professionals is far more
than its supply. Similarly countless opportunities are there in the
field of IT and multimedia, now it is our effort and passion which
actually open the door to develop Pakistan as an IT nation.