—The communication highway
By Qazi Asif Rashid
(Academic Head-Arena Multimedia)
Sep 04 - 10, 2000
Now that telecommunication networks are global, and as
information providers and content owners determine the worth of their products
and how to charge money for them, information elements will ultimately link up
online as distributed resources on a data highway. Full text contents from books
and magazines will accessible by modem and electronic link; feature movies will
be played at home; real-time news reports from anywhere on earth will be
available; lectures from participating universities will be monitored for
education examinations; street maps of any city will be available and viewable,
with recommmendations for restaurants in any language on-line travelogues will
include testimonials and video tracks, invention of virtual cities that is not
science fiction it is being implemented now. Each of these interfaces or
gateways to information is a multimedia project just waiting to be developed in
What is actually Multimedia?
Multimedia is woven combinations of text, graphic art, sound,
and animation and video elements. When you allow end user the viewer of
multimedia project to control what elements are delivered and when, it is
interactive media. When you provide a structure of linked elements through which
the user can navigate, interactive multimedia becomes Hypermedia.
Application of Multimedia in Pakistan
Multimedia is appropriate whenever a human interface connects
a person to electronic information of any kind. In Pakistan we can utilize
multimedia in following areas.
Multimedia in Business — Business applications for
multimedia include presentations, training, marketing advertising, product
demos, databases, catalogues, and networked communications.
Multimedia in Training — Multimedia in training has become
widespread. Artificial Simulated Training in becoming popular. Salesman learns
about product lines and leave behind software to train their customers. Schools
are perhaps the most needy destination for multimedia. Electronic Books,
informative games are now in use.
Multimedia At Home — Eventually, most multimedia projects
will reach home via television sets or monitors with built-in interactive user
inputs. When the number of multimedia households increases from hundreds of
thousands to many millions, vast selection of multimedia titles and materials
will be required to satisfy the demands of this market and vast amount of money
will be earned producing and distributing these products.
Multimedia in Public Places — In hotels, shopping centers,
museums, grocery stores multimedia are becoming available at stand-alone
terminal or Kiosks to provide information and help.
Virtual reality projects — Virtual Cites for flights
will be no more out of our range. We can develop VR material now in Pakistan as
well. With this we will be able to walk in artificial environment. We can
experience look of object by rotating it in any direction.
Production of CD-Rom Titles — This is where we can explore
lots of opportunities. We can now develop training CD's. Product CD's or even
entertainment CD's in Pakistan.
Video Production — We can now utilize computer-generated
effects in production of videos and audios. We have now expertise in animation
and video production we can now enter in this field with big scope.
Other than above mention key areas you will find space for
multimedia professionals in Software Development houses, Internet Service
provides, advertising agencies, art schools, engineering firms, animation
houses, Television Stations and many more.
This new world of opportunity is waiting
Multimedia is revolutionary and will change our lives.
Markets are evolutionary, and consumers take incremental steps up the technology
ladder. It will take about ten years for the multimedia seed we plant today to
Arena Launch Seminar of BIM Degree Program
Arena Multimedia, a division of APTECH Worldwide Inc. USA, a
world leader in IT and Multimmedia Education with over 1500 centers in 32
countries Launch their Joint Degree Program "Bachelor In Multimedia
(BIM)" in collaboration with Southern Cross University (SCU) — Australia.
Professor Bruce W. N. Lo Director, IT and Multimedia
Department — SCU made a detailed presentation on the BIM Degree Program at the
Launching ceremony held on 18th August 2000 at Hotel Sheraton — Karachi.
On this occasion Mr. Arshad Khalil Master Franchisee of Arena
in Pakistan announced opening of 2 new centers in Karachi and 1 center at Lahore
by the end of October 2000 making the total to 7 centers in Pakistan. He also
announced that by the end of this year Arena would be operating with 10 centers
in Pakistan giving affordable education to their students in IT and Multimedia.
BITSC of IBA
The following information technology programs are being
offered at IBA:
BCS (Hons.) - Bachelor's in Computer Science
BBA-MIS (Hons.) - Management Information Systems
MBA-MIS - Management Information Systems
PGD - Post Graduate Diploma in Computer Science
It is relevant to mention here that IBA has been the hub of
E-Commerce related activity by organizing Conferences and Seminars on the said
topic regularly. Dr.Syed Irfan Hyder, the Deputy Director CCS-IBA is also
currently the head of the E-Commerce task group formed by the Ministry of
Information Technology, and has played an active role in framing the IT Policy