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Jul 24 - 30, 2000

ChenOne spells elegancy and novelty which is basically a family and fashion store where one can have a complete shopping facilities under one roof. ChenOne is the brainchild of Mian Muhammad Latif, Chairman Chenab Ltd Faisalabad who has decided to introduce a chain of family stores in Pakistan based on international quality on local price.

Mian Muhammad Latif believes that every country is preparing itself to keep abreast with challenges of integration of textile and clothing trade under WTO and making policies in this regard when all restrictions of quota would be lifted in the year 2004. It is imperative for Pakistan to expand its export targets by converting them into value added end products. Keeping this in mind, Mian Latif decided to introduce ChenOne, a chain of stores in Pakistan in 1997.

Initially it was planned to introduce such stores in fourteen big cities of Pakistan. At present ChenOne stores are located in Rahim Yar Khan, Faisalabad, Islamabad, Lahore and Karachi. Besides this it is planned to introduce in Middle East initially in Ajman, Sharjah, Abu Dhabi and gradually in other cities of Emirates and different countries of Middle East. Mian Latif is also intended to expand its operation worldwide.

There are four different departments of ChenOne to provide complete range of products to our clients, the very first is Home Textile Department where you can touch the items of home textile to judge them and choose them on the basis of its quality. Customer convenience is our priority and for this sake ChenOne also provide tailor-made facility to the customers where customers can select from complete range of kitchen accessories of high quality.

An exclusive department of gents garment where a wide collection of smart and stylish dresses to catch their attention which are specially made for their manly choices. A large verity of formal and casual clothing and under garment which one can choose for himself and his friends.

Keeping in view the importance, an exclusive section for ladies is also in ChenOne where elegant and modern eastern and western dresses attract the attention of the women. A range of formal and casual dresses with bright colours here to satisfy the aesthetic of women. Here is an special section for teen age girls to provide them exactly what they want. A separate section of women inner garments which offers high quality products for their special needs. ChenOne's kids section offers a wide range of clothes for the children of all ages and beautiful cots for newborn babies. The standard of quality and services at ChenOne can hardly be matched somewhere else. Besides garments and home textile, ChenOne also offers elegant and unique furniture to satisfy the aesthetics of our prospective customers.

In Pakistan ChenOne opened its first store in Islamabad on Oct 20, 1997, then in Lahore on July 11, 1998 and then in Faisalabad and finally in Karachi on July 17, 1999 at main Clifton. In next few months ChenOne is likely to start its operation in Rawalpindi, Peshawar and Multan. ChenOne claims term users of its products ambassador not customers. ChenOne aims to change your lifestyle entirely, so we called CHENONE CHANGING LIFESTYLES.

(PAGE is really grateful to Zaheer A Saleemi, Manager ReTails ChenOne for his cooperation and help in us writing this profile.)