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By FARAZ SIDDIQUI
Jul 24 - 30, 2000

Chenab Ltd is one of the leading manufacturer and export oriented organization of quality products. It is a prestigious name in manufacturing and export of value added textile products like fabrics, home textiles and garments worldwide. Chenab Ltd is an upward integrated unit, equipped with the latest and sophisticated machinery. It is also ISO 9001 certified.

Chenab Ltd has started their business in 1975 with a very conventional machinery and by the time they have developed themselves into a most powerful composite textile unit of Pakistan. From 1975, when they started their business in textile sector till 1985 they introduced themselves as exporter, during this 10 years intervening period, company has worked hard to produce their qualitative products for commercial export in the market. Their export figures pattern reflect their spectacular success, export volume which was just around Rs13.5 million in 1986 has touched the high mark of Rs 3.17 billion in 1999.

Basically Chenab Ltd is a family owned enterprise, Mian Muhammad Latif is the man who actually turned the "small village of Chenab" into a big, vast, "leading city of Chenab". His determination, strong will power and management has led the Chenab Ltd on the highway of unprecedented success. Mian Muhammad Latif Chief Executive of Chenab Ltd has won the FPCCI Award, Businessman of the year for two consecutive time for the year 1997-98 and 1998-99. During this journey of success and progress he was kindly and devotedly assisted by his younger brother Mian Muhammad Naeem, Director Planning and Marketing, Mian Muhammad Javaid Iqbal, Director Operation and Administration and Chaudhary Muhammad Ashfaq, Director Procurement. Under the leadership of such master minds Chenab has set a glorious example in textile sector and export.

Chenab's products are always considered to be the symbol of excellence and technical heights. This is not a matter of days or nights but the story of untiring and consistent efforts for decades. Chenab has got this prestigious position by the conglomeration of technical expertise, creative skills, craftsmanship and immaculate planning. Chenab Ltd always believe in superb quality and that gave Chenab a reputed position nationally and internationally.

Chenab Ltd does not claim itself to be the best but a number of quality certifications, awards and trophies justify their maidens in the field. Chenab has consecutively won the Special Merit Trophy from FPCCI for export from 1988-89 to 1994-95. Chenab has also the honour of winning Best Export Performance Award for consecutive four years from 1996 to 1999. All these awards are the best proof of Chenab claims.

But the journey does not end up here, Chenab has got various quality certifications for its products. Chenab has the honour to be the first ISO-9001 certified company in textile sector in Pakistan for their outstanding marketing, manufacturing, designing and development activities, which is the recognition of Chenab's high quality and performance. Bureau Veritas Quality International certified that the quality management system of Chenab Limited has been assessed and found to be in accordance with the requirements of the quality standard. Chenab Ltd is also certified by B.T.T.G besides this Chenab is a member of TPSA(Textile Processor & Supplier Association).

Growth rate of Chenab Ltd has been showing an upward trend since its inception. From 1986 till 1999, a consistent rising movement is prevailing in export performance of the company. Chenab has potential to produce the most comprehensive products as it possesses the latest printing and dying facilities to get the best results while producing bed-linen and garments, moreover Chenab with its latest and highly sophisticated machines can dye and print 100 per cent cotton, poly-cotton, viscose and silk cloth with ease.

Chenab is doing at its level best to reap the ample opportunities in textile sector in Pakistan because hardly anywhere in the world does the textile industry experience such a progressive growth as in Pakistan. The first priority of Chenab's is to fulfil the existing market's demand. Chenab Ltd is determined to excel in the manufacturing and export of textile products, Chenab will continue to play its part for the development of country and economy in this regard.

Chenab claims:

 

WE

GROW

THE COTTON

WE

GINN

THE COTTON

WE

SPIN

THE COTTON

WE

WEAVE

THE COTTON

WE

PROCESS

THE COTTON

WE

EXPORT

THE COTTON