By Uzair A. Khan,
May 08 -21, 2000
In l994 saw the advent of the
first one-stop post-production house in Pakistan. The Carrot Company, founded by Imran
Mir, the Carrot Company quickly gained acclaim in providing premium quality in the field
of graphics, Animation, post-production and editing. As it was becoming increasingly
expensive for advertisers to send teams comprising agency plus client abroad to carry out
post production jobs. The Carrot Company effectively filled this niche. This, coupled with
the skill of the team behind it, has led the set-up to create some of the best graphics,
videos and intimation ever seen in the country.
Armed with the latest technology and a highly talented workforce,
Carrot is currently involved in supplying post-production services to a range of blue-chip
clients. State-of the-art equipment is being used and upgraded constantly to meet
international standards. These comprise full video facilities, latest graphics and editing
software as well as high-end equipment used in production.
Competing in a field where survival of the fittest is the game, the top
graphic designers, animators and production engineers in the country have been employed
and groomed at Carrot. Based in Karachi, The Carrot Company is a panacea for the video and
Studio facilities: A strong infrastructure for serious
creativity. The Carrot studio has been expanded and now spans an area of about 4000 sq.
ft. Controlled acoustics complemented by various jibs, track, crane, dolly and lights
offers an unbeatable edge to Carrot over its competitors.
Video Production Services: Carrot is offering its
services to various television-related projects and commercial campaigns. Today Carrot is
equipped with the latest high-end broadcast cameras such as DigiBeta PWV-700 The camera
provides high-definition picture quality with digital sound. The commercials produced with
this facility prove to be exemplary in the advertising industry.
Graphic Design and Animation. The graphic design and animation
department is empowered by the finest animators and designers who are qualified and
trained. This department features the latest software such as Alias, Maya, 3-DstudioMax
Adobe After Effects, Parallex Matador and others. The department boasts top expertise in
2-D and 3-D modeling, special effects, linear and non-linear editing and compositing. The
creations conceived at Carrot are often a technological delight for new and aspiring
designers and animators.
The final touch: Carrot has a fully integrated
post-production department. This department includes digital uncompressed non-linear
editing services for commercials, television programmes and documentaries etc. Recently,
the state-of-the-art Matrox DigiSuite has been added. Matrox DigiSuite provides
uncompressed video quality output.
Besides Matrox, Carrot is also equipped with a linear BetaCam edit
suite coupled with another non-linear suite employing top-of-the-line Video Cube running
on Macintosh environment with Power PCs. The entire network is designed to ensure no
generation loss. This way there is maximum quality control as well as room for refining
the intricate details.
Services offered: For the past 7 years, Carrot has
been servicing the television and advertising industries. It has kept up with the demands
of a highly competitive local and foreign industry. The finest details are carried out
with comprehensive precision. To date, Carrot has produced a multitude of documentaries,
videos, musical programmes, and of course, commercials.
Awards: The Carrot Company won accolades whet the Dawn
Group of Newspapers won the INMA Award for Best Commercial Design. This commercial was
designed and executed entirely by The Carrot Company. This distinction was given to Carrot
in an event where there were entries from over 60 countries globally.