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Company Profile
Dell takes No. 1 position


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May 08 -21, 2000

Dell Computer Corporation (Nasdaq: DELL) became the worldwide market share leader in both portable and desktop personal computer shipments to medium and large businesses in the fourth quarter of 1999, according to well-known market research firm IDC.

Portable PCs: Dell sharply accelerated its portable PC shipments worldwide to medium and large businesses, growing 57 per cent year-over-year. Dell also extended its lead in the U.S. market for portable PC sales to medium and large businesses, growing its market share to 30.3 per cent, nearly double that of its closest competitor, according to IDC.

In Asia Pacific (excluding Japan), Dell's notebook revenue grew 75.7 per cent in 1999 from 1998, according to IDC, ranking the company in sixth position in portable revenue.

Desktop PCs: Dell also took the lead in worldwide shipments of desktops to medium and large businesses with 20 per cent market share for the full year of 1999. For this segment, Dell's desktop shipments increased 40 per cent year-over-year, more than three times the market rate. Dell also increased market share of desktops among U.S. medium and large businesses to 31.3 per cent, with shipments growing 48 per cent for the full year of 1999.

In Asia Pacific (excluding Japan), Dell's commercial desktop revenue recorded 79.1 per cent growth in 1999 over 1998, according to IDC, placing the company in fourth position for the year.

"Delivering high quality products and providing a superior customer experience have propelled Dell to the leading position in notebooks and desktops worldwide," said Goran Malm, co-president — Asia Pacific and senior vice president, Dell Computer Corporation. "We're applying that same focus to the server market, in which we increased our market share from 10 per cent to 14.5 per cent last year and currently hold the No. 2 position worldwide."

To further extend its leadership position, Dell is focused on providing server and storage products to its customers to build their Internet infrastructure. Dell designs its LatitudeTM notebook line for customers who value a low total cost of ownership (TCO), a consistent and reliable product, managed technology transitions and optimum performance in a connected environment.

Dell's OptiPlex™ desktops deliver a dependable network-ready design to business and institutional customers who want maximum productivity, serviceability and lasting value on their desktops. OptiPlex systems are optimized to run Microsofts® Windows NT® Workstation and Windows® 2000 operating systems.

Dell's Asia Pacific operations currently cover Australia, Brunei, China, Hong Kong, India, Indonesia, Korea, Macau, Malaysia, New Zealand, the Philippines, Singapore, Taiwan, Thailand and the rest of Asia Pacific. Dell opened its 238,000 square foot Asia Pacific manufacturing facility in Penang, Malaysia, in January 1996 and received ISO 9002 certification in July 1996 and ISO 14001 in November 1999. In August 1998, Dell officially launched its 135,000 square foot China manufacturing facility in Xiamen to serve the Chinese market. The facility received ISO 9002 certification in June 1999. Dell's line of high-performance computer systems includes notebook and desktop computers, network servers and workstation products. Information on Dell and its products can be obtained by accessing the Dell World Wide Website at http://www.dell.com/ap. Dell Computer Corporation is the world's leading direct computer systems company, based on revenues of US$25.3 billion for the past four quarters ending January 28, 2000, and is a premier provider of products and services required for customers to build their Internet infrastructures. The company ranks No. 56 on the Fortune 500, No. 210 on the Fortune Global 500 and No, 3 on the Fortune "most admired" lists of companies. Dell designs, manufactures and customizes products and services to customer requirements, and offers an extensive selection of software and peripherals.