May 08 - 21,2000
Mr. Sadiq Yousaf Yalmaz, Chief Operating Officer, is heading the World
CALL Ltd. (W C L), the largest payphone operating company in Pakistan with more than 6,000
payphones all over the country and is a part of World CALL Telecommunication Group
WTG is well known for introducing in Pakistan diverse product mix using
state of the art technology.
Products of WTG
1. Hello International Calling Card
The latest venture of the group is introduction of Hello International
Calling Cards in collaboration with Unitel Limited of United Kingdom, Unitel
Communications UK has provided the company's Intelligent Network/Peripheral platforms is
also managing its trouble free operations.
In the period of less than a year Hello has created a very good client
base and has managed to retain over two third of the total card based prepaid
international calling market. Indeed a phenomenal success that has made dialing
internationally convenient and economical. WorldCALL Phonecards Ltd. has doubled the
capacity of its platform from 60 ports to 120 ports. Hello is also going for STD calling
in a month or so.
2. Supervised payphones
Supervised payphones all over Pakistan having the largest market share.
WorldCALL pioneered the concept-supervised payphones or assisted
calling in Pakistan.
The company enters a franchising arrangement with small shops or rented
outlets located at easily accessible public places.
A smart operated payphones is placed at the franchise's premises for
which the company obtains a telephone connection in its own name.
3. Stand -alone payphones
Stand-alone payphones are the unattended roadside payphone booths for
which a 22 or 50 unit has to be purchased by the customers. These cards are distributed to
retail outlets located near the payphones by the company's sales force.
Stand-alone payphones provide a 24- hour telephone access to customers
as opposed to supervised payphones that depend on business timings of a franchisee.
4. WorldCALL Dot Com (Pvt.) Limited
"WDCL" Is the Internet service provider, obtaining license
from PTA launched a high quality Internet services in Lahore. It shall soon expand to
Islamabad, Karachi and other major towns in Pakistan. The service is being provided in
association with Alcatel Pakistan, the turnkey provider of equipment and will be
responsible for upgrading and maintenance of the same. A software division is being set up
within the WDCL, which shall provide innovative systems solutions both locally and
5. WorldCALL Wireless Limited
Has been recently registered to set up the card payphones service by
using the Wireless Local Loop technology. An O&M contract has been signed between PTCL
and WorldCALL Payphones Limited, for setting up the subject project of 50,000 payphones
using WLL technology.
Pursuant to the agreement, the subject project may be carried out by
WorldCALL Payphones Limited itself or alternatively through a new project company.
This US$80 million project, expected to commence operations by the end
of May 2000, would be another step forward in the direction of providing to our customers
the quality service, convenience and satisfaction WorldCALL is known for and is proud of.