CBM emphasises exposure to local business environment
By SHABBIR H. KAZMI
Oct 25 - 31, 1999
"The criteria for evaluation of business schools consist of
quality of teaching, regular updating of curricula, quantum and quality of research and
training for the faculty. The College of Business Management (CBM), Karachi has been
making efforts to excel in all the four areas. CBM is the only business school in
Pakistan, which offers foreign language courses (Arabic, French and German) as part of its
BBA (Hons) curriculum", said Professor Dr. Javed A. Ansari, Dean of CBM while talking
In Pakistan the challenge is to use foreign text books in a way which
allows the student to apply techniques of analysis and research to the local environment.
To achieve this, CBM has launched a programme for producing text books which analyze
Pakistani business experience using modern theoretical concepts. The first of these text
books Money and Banking in Pakistan will be published by Oxford University Press in
To maintain the quality of teaching, curricula should be updated
regularly. The curriculum committee of the CBM Board of Studies meets every semester to
revise curricula and suggest new courses. Five new courses have been introduced during the
1999-2000 session and work is underway to develop programmes in informatics related to
financial management. The business schools needs to interact with local trade and
industry. Pakistan business sector is among the most under researched in Asia. To deal
with this problem, CBM publishes Pakistan's first business research and policy analysis
quarterly, The Pakistan Business Review and has also launched an M. Phil programme
in Banking and Finance and in Marketing to encourage research.. The Pakistan Business
Review, based mainly on in-house research undertaken by the faculty and students, has
already established a market reputation.
There is no tradition of professional academics in areas such as
accountancy, finance, marketing etc. in Pakistan. Such academic professionals have to be
produced. CBM has a comprehensive faculty development programme and subsidizes Ph. D.
programmes at foreign universities undertaken by its full time faculty members
Karachi faces serious urban and environmental problems. In response,
CBM has developed a programme linking engineering and management education in the area of
urban and construction related studies. This programme will be offered in September 2000.
Earlier, in September 1998 an M.B.A. programme in Health and Hospital Management was
In September 1999 M. Phil programmes in Banking and Finance and in
Marketing were introduced. Research is undertaken by the students who have completed their
MBA and other professionals on projects supported by firms. Students are supervised by
subject specialists and the programme is supported by firms. These include Glaxo-Wellcome,
Citibank, Parke Davis, English Biscuits, Gandhara Nissan, International Brands and
A regular weekly seminar is held each Thursday. This is addressed by
leading businessmen, policy makers and opinion makers. MBA regular and executive students
have to take a course entitled "Seminar in Economic Policy" which discusses
current economic policy issues of national and international salience on a regular basis.
The BBA (Hons) programme at CBM is one of the most successful
undergraduate programmes in the country. Applications for admission heavily outweigh seats
available. Position holders in intermediate examinations have been enrolled as CBM, BBA
The MBA executive programmes are highly successful. The State Bank of
Pakistan, Union Texas, PAF etc. regularly sponsor students for this programme. The M. Phil
programme is supported by several business organizations. It is hoped that the M. Phil
programme will provide a basis for launching a full-fledged DBA.
CBM has extensive links with North American Universities. Professors
from the universities of Arizona State and Brock have served as Chief Academic Officers at
CBM. Academicians in the areas of Marketing, MIS and Human Resource Management were
invited to conduct courses and seminars. Professors from North American Universities are
part of the adjunct faculty.