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ChenOne opens in Karachi
The continued phenomenal success of Mian Latif and the Chenab Group

  1. Charges of tax evasion against sugar mills
  2. Import of raw materials for medicines
  3. Pakistan Steel: Outstanding/defaulted debt
  4. ChenOne opens in Karachi
  5. Support price policy for paddy crop
  6. Ban on setting up new flour mills


ChenOne, a chain of fashion stores owned by Chenab Group have been established in Lahore, Islamabad, Faisalabad and Rahimyar Khan. The latest addition, to be inaugurated on July 17, will be in the posh locality of Clifton, Karachi. The Minister of State and Chairman Export Promotion Bureau M. A. Wajid Jawad will be the chief guest. These fashion stores cater to the superior quality needs of upper and middle income classes who are accustomed to buying foreign products at higher prices. ChenOne will be selling a variety of products which include garments for men, women and children as well as complete range of home textiles (bed linen, curtains, furniture and accessories).

Chenab Group, based in Faisalabad, is a leading producer of textiles and clothing. Chenab has been producing items for a number of international chains which are sold under their own brand names. Lately the group has also been successful in selling its own brand label, ChenOne. ChenOne, has become preferred brand name in the foreign markets as a result of its highest quality and competitive prices.

Now ChenOne is available in various cities of Pakistan i.e. Lahore, Islamabad, Faisalabad and Rahimyar Khan. The fashion store at Park Tower in Clifton, Karachi, will be the latest addition. Similar fashion stores will also be opened in Peshawar, Quetta, Multan, Sialkot and other main cities. Chenab also plans to open ChenOne fashion stores in Dubai and whole Middle East, Singapore and Central Asia initially. These stores will also be the display centres of Chenab Group products.

The design and interior decor of ChenOne fashion stores is comparable with any world class chain of stores. However, the key selling points are superior quality and competitive prices. Chenab Group has the advantage of in-house production of quality fabrics. Therefore, the group is capable of offering superior quality products at competitive prices. The fashion stores can be rightly termed family stores as textiles and clothing products, furniture and accessories for the whole family are available under one roof.

Chenab Group, is a story of motivation, dedication and achievement. With a humble beginning in 1975 Chenab started export in 1985-86. Its exports were Rs. 13.5 million for the first year which exceeded Rs 2.8 billion in 1997-98. Chenab Fabrics and Processing Mills Limited despite working for three shifts a day round the year with 8,000 workers finds it difficult to accept every order pouring in. Mian Mohammed Latif, Chief Executive of the Company has the honour of being the recipient of Special Merit Trophies from 1989 to 1995 and has been awarded Gold Medal for Businessman of the year for 1998-99. Chenab Fabrics has been the recipient of Best Export Trophy in textile exports for the last consecutive four years.

According to Mian Latif, the textile industry alone has the potential to earn US$ 10 billion per annum provided the right policies are followed. Pakistan is among the top five cotton producing countries but its export of textiles and clothing are exceptionally low. He has always emphasized that improvement in quality standards and highest value addition are the key factors to enhance Pakistan's export of textiles and clothing. Many countries which were importing yarn and grey fabrics from Pakistan in the past are no longer the customers for these products. The country cannot continue to export yarn or grey fabrics. Now the buyers demand finished products.

Mian Sahib believes that Small and Medium Enterprise Development Authority (SMEDA) can play an important role in the development of value-addition sector — particularly textile processing and garment manufacturing units in the country. By virtue of their scale of operation, these units are small to medium size and scattered throughout the country, provide employment to men and women. These units are mostly owner-operated and self financed. Despite being small these units have tremendous potential to earn huge foreign exchange for the country. These units are labour intensive and can become efficient provided soft-term loans are available for the purchase of textile processing and garment manufacturing machinery.

Mian Latif appreciated the efforts of government to revive sick units. These units can run efficiently only if their production can be utilized by the value-added manufacturing units.