INTERVIEW: CAPTAIN GHULAM MUSTAFA, MD WATERLINK PAKISTAN (PVT) LTD.

KHALIL AHMED
(feedback@pgeconomist.com)

Oct 29 - Nov 4, 20
12

PAGE: TELL ME SOMETHING ABOUT YOURSELF AND YOUR COMPANY, PLEASE?

CAPTAIN GHULAM MUSTAFA: I started my maritime career, as cadet, and escalated to the position of the Captain. I served as Captain on board vessels of Pakistan National Shipping Corporation (PNSC) for a good period of time before being posted in its head office as General Manager (Commercial/Operations) in the year 1996. I took early retirement from the services and established my own business in the name of Waterlink Pakistan Pvt Ltd in 2003.

Waterlink Pakistan Pvt Ltd now has its own branches in major cities of Pakistan, head office in Karachi and offices in Dubai, Toronto, New York and Kabul. Waterlink Pakistan is duly certified/licensed by following organizations:

ISO 9001-2008 certified
C-TPAT
United Nations Procurement Division
International Air Transport Association (IATA)
Karachi Chamber of Commerce and Industry (KCCI)
Pakistan International Freight Forwarders Association (PIFFA)
International Federation of Freight Forwarders Associations,
Switzerland. (FIATA)
Federal Maritime Commission, USA. (FMC)
National Motors Freight Traffic Association, USA. (NMFTA)
Custom House Agent License
Shipping Agent License
Stevedoring License

Main activities of Waterlink Pakistan include International freight forwarding, logistics services, ship agencies, stevedoring, dredging and other maritime and allied businesses. Our company has on its payroll around 200 employees including 130 people in the head office.

PAGE: HOW WOULD YOU COMMENT ON LOGISTIC COMPANIES IN PAKISTAN?

CAPTAIN GHULAM MUSTAFA: Presently there are 500-600 freight forwarders/logistics companies in Pakistan. Some of them are well established whereas rest of the companies have staff of a few people. If we take into account active logistics companies, the number comes to 10-15 which are really involved in logistics services. Potential, however, is there in logistic business in Pakistan including Afghan Transit Trade and CIS countries.

PAGE: WHAT ARE YOUR VIEWS ON QUALITY OF SERVICES OFFERED BY LOGISTIC COMPANIES IN PAKISTAN?

CAPTAIN GHULAM MUSTAFA: Where quality of services is concerned, there are a few companies which are ISO certified or accredited with various organizations, however, it is very encouraging that now some of the companies are really going for certification and improving their services to provide quality services.

PAGE: YOUR VIEWS ON PRICE BEING CHARGED BY FREIGHT FORWARDING COMPANIES IN PAKISTAN:

CAPTAIN GHULAM MUSTAFA: As far as prices are concerned, same prices are being charged competitively by freight forwarding companies in Pakistan as compared to the international companies. The prices are being charged to the extent that in some sectors our exporters are enjoying ZERO FREIGHT on their export shipments. Definitely, this needs to be stabilized and there should be rational tariff where freight forwarding industry feels reasonably comfortable.

PAGE: YOUR COMMENTS ON USE OF TECHNOLOGY BY LOGISTIC/FREIGHT FORWARDING COMPANIES IN PAKISTAN:

CAPTAIN GHULAM MUSTAFA: Keeping in view the global changes which are taking place in freight forwarding industry, the industry in our country is also updating its system. Most of the companies are now well-equipped with modern techniques and have succeeded in reducing the paper work up to 50% after utilizing EDI and other satellite facilities. Our freight forwarding industry is trying further to use ultra modern techniques to take maximum advantage of the technology.

PAGE: WHAT ARE NEW DEVELOPMENTS IN FREIGHT FORWARDING COMPANIES OF PAKISTAN?

CAPTAIN GHULAM MUSTAFA: Some of freight forwarding / logistics companies in Pakistan have invested heavily in transport, warehousing and technology sectors. The role being played by Pakistan International Freight Forwarding Association (PIFFA), putting a lot of efforts on the training of the personnel engaged in the industry, aims that there should be at least two certified diploma holders in every freight forwarding company.