COCA-COLA FULFILLS ITS CORPORATE SOCIAL RESPONSIBILITY

KANWAL SALEEM
(feedback@pgeconomist.com)
Oct 10 - 16, 20
11

Coca-Cola is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the company's beverages at a rate of nearly 1.7 billion servings a day.

With an enduring commitment to building sustainable communities, coca cola focuses on initiatives that protect the environment, conserve resources and enhance the economic development of the communities.

The coca-cola export corporation has announced its program to provide relief to flood affected families across Sindh and support for battling dengue outbreak in Punjab.

Coca-Cola has pledged Rs18 million towards these humanitarian causes, providing assistance to those hit by the dual disasters devastating vast areas of Pakistan over the last two months.

By certain estimates, monsoon rains have so far affected over eight million people, nearly 1.4 million homes have been destroyed and 72 per cent of crops lost in the worst affected areas. Meanwhile the dengue outbreak has already infected thousands of people and continues to grow.

Partnering with NGOs like Sahara and JSCD, coca-cola will provide lifesaving assistance to thousands affected by the floods. Provisions of emergency shelter, water, and staple food items will offer immediate relief and protection to those forced from their land.

In the Punjab, the number of dengue patients has crossed 10,000 and the numbers keep on increasing every day. This is a significant increase over previous years, and confirmed reports put the death toll at over a dozen in the province. As hospitals struggle to deal with the influx of patients, admin rooms of many hospitals in Lahore have been converted into wards to cater to the surging number of patients.

Coca-Cola will help alleviate this pressure by providing government hospitals with CBC blood test machines and mosquito nets, and launch a concurrent awareness campaign to help try and stem the spread of the disease.

Rizwan U. Khan, General Manager Pakistan & Afghanistan coca-cola export corporation said, "During this time of emergency and extreme hardship, we feel that there should be no limit to the support we offer to those suffering. Coca-cola Pakistan's response to these disasters is a token of our dedication to communities not only as a business, but as citizens committed to helping the communities we serve."

Today, Coca-Cola stands amongst one of the country's most well reputed companies. Its CSR efforts are widely acclaimed and in 2010, the company was amongst the first to announce Rs85million donation for flood relief and rehabilitation efforts in all five flood-hit districts of Pakistan.

The company has already initiated several project and joined hands with world-renowned organizations in Pakistan to help conserve water. Coca-cola has partnered with WWF Pakistan for a unique project to improve sub-watershed management and environmental awareness in Ayubia National Park. The project focuses on water conservation through sub-watershed management. This vital environmental project undertaken with coca-cola's intervention, has thus yielded several benefits, including conservation of water resources, preservation of the park's flora and fauna, and awareness building or education of the local communities and visitors to the park. Under the project, the local community has been provided with water filtration plants that are benefitting about 10,000 people on a daily basis. The local communities have been provided help in roof water harvesting and storage schemes.

A spokesperson of the company said, "Water is a resource under great pressure and the situation in Pakistan is fast becoming critical. For us at coca-cola water conservation is extremely important. In Pakistan, and globally as well, we are working with our bottling partners and communities to preserve this natural resource."