Feb 16 - 22, 2009

The Punjab University Institute of Communication Studies in collaboration with Oslo University College, Norway and University of Indonesia, Jakarta organised an international conference on "Covering Each Other - In an Era of Imagined Clashes of Civilization" at Environmental Law Center.

The Vice-Chancellor Prof Dr Mujahid Kamran was chief guest of the opening session, while Vice-Chancellor University of Gujrat Prof Dr Nizamuddin was guest of honour. ICS Director Prof Dr Mughess-ud-Din, Dr Elizabeth Eide from Norway, Dr Ade Armando from Indonesia, delegation from Norway, Indonesia, and Bangladesh also participated in the moot.

The Vice -Chancellor Punjab University, while addressing the moot, said that the clash of civilizations is not imaginative but real and also it is not clash of civilizations but clash of rich families of the planet who want to control the global resources of this planet.

Mujahid Kamran also said that complication is raised because the super rich families own the media which influence public perception apart from owning oil, industry, defense industry, banks and other resources and institutions. He said that these families are particularly using the people of US for their interest. He, however, paid rich tributes to the people of US saying that by electing Obama as a President people of US have proved that they don't have any prejudice and they also do not want war.

Mr. Mujahid praised the Institute of Communication Studies Director Prof Dr Mughees-ud-Din Sheikh and faculty for organizing international conference on such an important issue and hoped that the conference would be very fruitful for the students of communication studies, laws and English literature.

Speaking on the occasion, VC University of Gujrat Prof Dr Niazamuddin dispelled the impression that PU is a conservative university adding that the environment of Punjab University is very liberal, healthy and academic and Punjab University is the mother of all universities of Pakistan. He especially praised PUICS saying that the names of various halls had been named after Edward Said and Norms Chomsky, Faiz Ahmad Faiz and others scholars. Environment in the department is very creative for the students.

He said that the topic for the conference was very befitting and serious keeping in view the today's world. He said that all the societies and countries should participate to make this world more beautiful and peaceful.

In his welcome address, ICD Director Prof Dr Mughees-ud-Din Sheikh paid rich tributes to all delegates and participants from Norway, Indonesia, Bangladesh and other countries and from various cities of the country. He also praised the teacher vice-chancellor of Punjab University for his services and presence in this landmark international conference.

Earlier, Elizabeth Eide from Norway and Dr Ade Armando from Indonesia also addressed and shared the position and performance of media of their respective countries quoting various examples.

The conference consists of various sessions. After the inaugural session a round table conference started in ICS at Maulana Zafar Ali Khan Resource Center. The guest of honour in this session was President Council of Pakistan Newspaper Editors (CPNE) Arif Nizami.


Ms Ameena Saiyid, Chairwoman, Overseas Investors Chamber of Commerce & Industry (OICCI) IPR Sub Committee has sounded a note of warning that investment in industry is hampered due to ineffective enforcement of Intellectual Property Rights.

The lax implementation of Intellectual Property Laws resulting in rampant Counterfeiting & Piracy deprives the government of billions in taxes and duties every year while causing tremendous harm to the consumers, manufacturers and the national economy.

She was speaking on the lax enforcement of Intellectual Property Rights in the country at OICCI office. She further stressed that Media could play a vital role in guiding the consumers to fight the menace of counterfeiting and piracy. At the same time, the authorities should take prompt steps to save the society from piracy and counterfeiting, which have also curtailed government's efforts for socio-economic development due to low tax revenues.

Amar Naseer, speaking for the IP Committee informed media that the government loses billions of rupees annually in evasion of duties, taxes and levies due to the widespread availability of fake and sub-standard food products and medicines which pose serious threats to the health and safety of citizens and the well-being of society.

He also pointed out that various famous consumer brands lose legitimate sales in the range of 7 to 20% annually and also harm the goodwill, reputation and credibility of Pakistani products and consumers are deprived of value for their hard earned money. The lack of respect for data exclusivity, confidentiality and copyrights results in hampering growth and development in the pharmaceutical industry, and discourages writers, artists, performers and the IT industry to develop and further excel in their fields.

It is the need of the hour to save the legitimate businesses and consumers from the unscrupulous elements dealing in pirated goods and counterfeiting. The law enforcement and administrative machinery of the government must put in more concerted efforts to ensure strict implementation of Intellectual Property (IP) Laws so that the curses of counterfeiting and piracy are countered effectively.