Feb 11 - 17, 2008

LAHORE: The Body Shop International, which is a global retailer of naturally inspired and ethically produced beauty and cosmetics products, has achieved advancement in its operation in Pakistan as its 4th exclusive outlet formally opened in Z-block - Defence, Lahore.

Famous socialite Mr. Yousuf Sallauddin along with leading fashion models opened the store. The launch was well-organized by LEAD Communications and well-attended by the media, fashion icons, celebs, and socialites of Lahore.

The Body Shop International produces products ranging from our world-famous Body Butter range, our much-loved fragrances including best-selling White Musk@, inspiring accessories and gifts and fabulous make-up. ""Today, The Body Shop International has over 2,500 stores in over 55 countries, trading across 25 different languages and 12 time zones offering a range of over 1,200 products. We were the first international cosmetics brand to be awarded the Humane Cosmetics Standard for our Against Animal Testing policy. Over 20 years ago The Body Shop created its own fair trade programme called Community Trade. In the past year alone The Body Shop has spent over 6 million on natural ingredients and accessories through the Community Trade Programme"", the CEO of CTC (pvt.) Ltd, Kanwal Hashmat Malik told PAGE.

She said, "After the opening of our first store in Lahore at Xinhua Mall in 2006, we realized that Lahorites have excellent product knowledge and awareness. We do see a demand for The Body Shop products in other cities of Pakistan which will be tapped in the coming year. Our business expansion plan includes Faisalabad, Sialkot, and Islamabad for the year 2008-2009", she said.

She said skin care and beauty products are sensitive and therefore we urge our customers to buy Body shop products from exclusive The Body Shop Outlets only. "We are now expanding our store network at easily accessible locations and we have the same customer service standards as anywhere else in the world. As a company we believe in staff training programmes and regularly send our store managers to The Body Shop Learning and Development forums, she added.

While commenting on the recent retail trend, she said: "we were shocked to see an upward sales trend. Generally, if you are sad, you either eat more or spend more. It's human nature. Our stores performed very well in Lahore and Karachi especially prior to the Christmas season and recent wedding season. We are coming up with new sales strategies in 2008 which will revolutionize "Cosmetics" marketing in this region". Kanwal said.

She further said that people in 54 countries across the world already love using The Body Shop products. The feedback and success of our stores in Karachi gave us the confidence to open in Lahore. With our first-class high performance products, inspired by nature and made with passion, we strongly believe that future customers in Pakistan will join the growing number of The Body Shop fans across the world. She said: we believe our brand is truly unique and has been a trailblazer in the toiletries and cosmetics sector since Dame Anita Roddick founded it in 1976.

She further said the Body Shop International has campaigned on a raft of social and environmental issues.