TRACTORS PRICES ARE HIGH IN PAKISTAN
Sep 17 - 23, 2007
LAHORE: Established in 1964, Millat Tractors Limited (MTL), is now one of the leading manufacturers of tractors in Pakistan. MTL is an ISO 9002 certified company for its Assembly Plants (Tractor Assembly, Engine Assembly, Industrial/Agricultural Products), Material Testing and Gauge Control Laboratory. It is Pakistan's leading engineering concern in the automobile sector, that manufactures; tractors, under licensing agreement with Massey Ferguson, UK (AGCO, USA), diesel Engines, under licensing agreement with Perkins Engine, UK, diesel Generating Sets and Prime Movers, Forklift Trucks, under license from Anhui Heli Forklift Trucks China and a range of Agricultural Implements.
A spokesman of MTL told PAGE that the company has spread its products throughout the length and breadth of the country. Today the number of MF tractors made by MTL exceeds 250,000 while the total number of tractors in the country is approximately 500,000, giving it a market share of above 50%. In other words every second tractor in Pakistan is MF. This achievement has been made possible only through the Company's commitment to Quality, After Sale Service, Competitive Prices.
To maintain its leadership role in tractor manufacturing in the country, he said MTL continues to look toward future, to identify and exploit new opportunities and to consolidate existing ones. The Tractor Assembly Plant is part of this philosophy. The establishment of this modern plant not only increased production capacity to 16000 tractors per year on a single shift basis, but also provided a quantum jump to the quality of the assembled tractors and pushed MTL into ranks of the major tractor manufacturing companies of the World.
After successful takeover, MTL also acquired the management control of Bolan Castings Limited (a Public Limited Company specializing in intricate automotive castings) in partnership with employees of the company, in 1993. The company has been the regular recipient of the Corporate Excellence Award of Management Association of Pakistan and the Top Companies Award of Karachi Stock Exchange, since early eighties.
Despite significant development in tractor manufacturing, the problem of premium still persists and the real sufferers are poor consumers. A spokesman of Kissan Board Pakistan said that tractor manufacturers used to create artificial shortage of tractors to fulfil needs of those having vested interests. According to him, tractors prices are high in Pakistan as compared to neighbouring countries.
Moreover, Engineering Development Board (EDB) is going to prepare Foundry Machinery Development Programme (FMDP) with the assistance of the foundry industry.
For this purpose, a task force will be formed soon and the Pakistan Foundry Association (PFA) will nominate its chairman. The private sector will be given 50pc representation in the task force.
EDB also decided to co-sponsor forthcoming 2nd international foundry congress and exhibition 2007 scheduled for December 5 and 6 at Lahore organized by PFA.