Standard Chartered, the preferred choice in auto financing
July 19 - 25, 2004
Standard Chartered in Pakistan enjoys a unique position as the oldest and largest international bank in the country, with a presence in this region of over 150 years.
"Our commitment to this country is absolute. With a presence of over 150 years in the industry, we are able to fully leverage our international capabilities and product expertise. Our deep local knowledge and understanding are important enablers in the provision of sophisticated solutions to our customers. We have successfully forged strong relationship with our stakeholders and have built a sound reputation of providing high quality banking products and services." Badar Kazmi, Chief Executive Pakistan, Standard Chartered.
In Pakistan, Standard Chartered has a network comprising twenty-one branches (including a dedicated Islamic Banking branch in Karachi) and twenty-nine automated teller machines (ATMs) of which six are situated at offsite locations. Present in all the major cities of Pakistan, Standard Chartered is a leader in credit cards and also the leading provider of cash management, trade finance, and treasury products and services in Pakistan.
In Consumer Banking, the Bank offers a wide range of products and services that position the bank as a one-stop financial solution provider. The bank's brand equity has grown tremendously over the past few years as a result of the increased focus on consumer banking in Pakistan. The bank's service quality standards, product offering, technology base and human resource capabilities have also improved significantly, improving the bank's perception in the market. On the Assets front, Standard Chartered Bank has continuously provided innovative product and service solutions be it Credit Cards, Auto Loans, Personal Loans and Mortgages. On the liabilities front, Standard Chartered is introducing more customer convenience products and services. It is also a leading provider in Wealth Management solutions.
When the bank initiated its' auto financing business in March 2000, it was with a goal of becoming one of the top three players in this sector. With a customer base of over 8000, the bank continues on its path towards becoming the only preferred choice for customers in selected geographies and segments.
Standard Chartered's auto loan product focuses on an easy 3-step solution, advertising through the SCB-123 campaign. The bank has now introduced a 'Human Element', in its' advertising which will further enable customers to identify with the product offering. The bank has adopted a tag line "I believe my car plays a key role in my life", which aims to inspire customers to develop and strive towards the attainment of larger goals in life.
Constant innovation and process enhancements have resulted in the bank's auto loans product sustaining its market share of over 12% for the past 2 years. During this time, some of the major product enhancements launched by the bank, keeping in mind the changing market requirements, are:
* Advance payment (for booking vehicles prior to delivery)
* Low equity programmes
* Used car financing
* Cash refund (cash returned to customers at end of tenure)
* Flexible documentation
Most of these product differentiators reflect the positive attitude towards the provision of a customer friendly product. In today's world each individual would like to drive his own vehicles as soon as possible. The bank's brand promise helps makes this possible by devising repayment options, which match the customers financial capabilities.
Since the inception of the auto-loans facility, Standard Chartered has been actively working with reputed automobile manufacturers to jointly offer attractive discounts and incentives, which benefit the end user. The bank currently has an alliance with Honda Atlas through which Standard Chartered customers get preferential treatment. With operations in 5 cities, the bank is now looking at expanding further so as to reach a larger market. Recently, the bank has entered the world of Islamic Banking and is offering Islamic Auto Finance to its customers. This product has been structured on the profit-based Murabaha Finance concept, whereby Standard Chartered will buy a vehicle, and in line with the established principles of Murabaha, sell it at a price which includes a disclosed profit - the product is approved by an independent Shariah Council. The product aims to achieve the spirit of true trade, which is close to the heart of Islamic Finance. Going forward, the bank's auto financing product promises to become the customer's choice whenever the need for car financing arises.
Standard Chartered employs 30,000 people in over 500 locations in more than 50 countries in the Asia Pacific Region, South Asia, the Middle East, Africa, the United Kingdom and the Americas. It is one of the world's most international banks, with a management team comprising 70 nationalities.
Standard Chartered is listed on both the London Stock Exchange and the Stock Exchange of Hong Kong and is in the top 25 FTSE-100 companies, by market capitalisation.
It serves both Consumer and Wholesale Banking customers. Consumer Banking provides credit cards, personal loans, mortgages, deposit taking and wealth management services to individuals and small to medium sized enterprises. Wholesale Banking provides corporate and institutional clients with services in trade finance, cash management, lending, securities services, foreign exchange, debt capital markets and corporate finance.
Standard Chartered is well established in growth markets and aims to be the right partner for its customers. The Bank combines deep local knowledge with global capability.
The Bank is trusted across its network for its standard of governance and its commitment to making a difference in the communities in which it operates.