Cover Stories

Google is now the world’s most valuable brand. The annual ranking from Brand Finance says Google’s (GOOGL, -0.61%) monetary value increased to $109.5 billion last year, representing a 24% increase overall. By contrast, Apple’s (AAPL, -0.23%) monetary value fell from …

Systematic collection of data on home-based workers and their contribution needs to be institutionalized Growing presence of foreign brands in the Pakistani market has somewhat flourished a culture of brands in the country. The people are now becoming conscious about …

Below are reputable Food and Beverage Companies in Pakistan: NESTLE PAKISTAN Nestle Pakistan is the best leading food company in Pakistan. It is one of the top employers in Pakistan, creating jobs in the local economy. The vision of the …

DEMAND FOR POTATO SNACKS ARE ACCELERATING Traditional eating habits of Pakistanis are changing. Processed foods sales are expanding. International quality snacks are growing, particularly among educated, middle and upper income consumers. Increase in income level and improved living standards changing …

Basic mind set of any type of Investor is to manage the risk and maximize the returns. The common phenomenon in managing the risk is diversification or, in other words, not putting all the eggs in one basket. The diversification …

For considerably long time Pakistan stock market has remained one of the best performing markets of the world. While there is no reason to doubt this statement, during the financial year 2016-17 volatile geopolitical conditions, election in the United States, …

It is the general belief that fast advancement in technology is adversely impacting employment level both in developed and developing countries thus lowering or stagnating individuals incomes and worsening inequality of incomes status all over the globe, but at the …

During the past few years Mutual Fund Industry has witnessed significant growth. It expanded from Rs 24 billion at the time of establishment of MUFAP in 2001 to Rs490 billion in total assets under management as of June 2016. It …

Pakistan’s stock market can manage to survive the political upheaval in the country. This is evident from the recent disqualification of prime minister Nawaz Sharif over the Panama Papers case by the Supreme Court. Following the ouster on July 28 …

If an analyst examines Pakistan’s economy in detail a few points are evident: 1) despite many odds the country has remained a preferred destination for the foreign investors, 2) once entering into Pakistan hardly any foreign investor has left the …