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Cover Stories

Can stock market fall be stopped?

Can stock market fall be stopped?

In the recent past, Pakistan stock market has plunged in an unprecedented manner. Some analysts say, ‘it is reflection of the overall state of country’s economy’. Others term it the outcome of geopolitical strangulations. Whatever may be reasons, policy makers …

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Responsible capitalism

Responsible capitalism

Amidst the current political polarization and dysfunctional institutions, it is imperative for the private sector to step up and change the world for the better. Private sector has proved to be dynamic in nature and promote innovation and creativity. They …

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Impact of rising inflation

Impact of rising inflation

The Consumer Price Index (CPI) inflation in Pakistan increased by 8.8% in April 2019 as compared to an increase of 9.4% in the previous month and 3.7%, a year ago, according to the Pakistan Bureau of Statistics (PBS). The CPI …

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Marketing in an Islamic economy

Marketing in an Islamic economy

When we talk about implementation and practice of Islamic economic system as a whole, we must look at every aspect of Islam as well. Marketing is one of the most important aspects of economics having a wide meaning and sense. …

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Brand Pakistan – the only brand

Brand Pakistan - the only brand

Prime Minister Imran Khan during his maiden visit to the Ministry of Foreign Affairs emphasized the need to project positive image of the country. In view of the prevailing global environment Pakistan unfortunately does not have an enviable image among …

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Building consumer brands

Building consumer brands

Post World War-II economic conditions led to the growing competition and customer awareness. This era, which is also termed as golden age of capitalism, resulted in global economic expansion. Free market reforms and deregulations resulted in high economic growth and …

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