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Cover Stories

Rise of digital marketing in Pakistan

Rise of digital marketing in Pakistan

Sipping cold coffee, listening to the Beatle’s yesterdays and using the laptop, they all made those moments so enjoyable that I started whistling unintentionally and listening to the sound, Arwen my cat came to me and sat beside the laptop. …

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Monetary policy rate stay put

Monetary policy rate stay put

Monetary Policy Committee of State Bank of Pakistan (SBP) has decided to leave the policy rate unchanged at 13.25%. The decision reflects the Committee’s view that recent developments have had offsetting implications for the inflation outlook. On the one hand, …

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The unsung heroes of microfinance

The unsung heroes of microfinance

‘By now we have travelled approximately 12 kilometres from the local branch of one of the Microfinance Institutions (MFIs) in the area of Kot Addu, Muzzaffargarh. Out of those 12, we were on the main road for about 8 kilometres, …

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Environment management system: put into service

Environment management system: put into service

Environmental protection and sustainable development have become key factors for various stakeholders such as customers, suppliers and the public. It has become increasingly important to give importance to such issues and challenges and to demonstrate a commitment to the environment. …

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Rooftop solar solution

Rooftop solar solution

Pakistan’s topography and climatic conditions are ideal for the utilization of solar energy at its maximum level. Geographically, Pakistan lies in the sun-belt and receives massive amounts of sunlight all through the year. Therefore, it is very important to exploit …

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New investment sector in Pakistan

E-Services in Pakistan: a game changer outset

With us entering 2019, Pakistan has stirred a revolution in the world of technology and e-services. Today many business tycoons and investors look for good investment opportunities that would profit them along with Pakistan’s growing economy. Business tycoons want to …

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Balochistan strives to have easy financial services

Balochistan strives to have easy financial services

Balochistan still lacks financial inclusion. Truly speaking, it still lacks access to formal financial services including savings, credit, insurance and payments vis-à-vis formal financial intermediaries, at an affordable cost. Present government led by Prime Minister Imran Khan needs to work …

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