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Yearly Archives: 2019

Brand Pakistan – the only brand

Brand Pakistan - the only brand

Prime Minister Imran Khan during his maiden visit to the Ministry of Foreign Affairs emphasized the need to project positive image of the country. In view of the prevailing global environment Pakistan unfortunately does not have an enviable image among …

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Building consumer brands

Building consumer brands

Post World War-II economic conditions led to the growing competition and customer awareness. This era, which is also termed as golden age of capitalism, resulted in global economic expansion. Free market reforms and deregulations resulted in high economic growth and …

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What after pushing Iran out of oil market?

What after pushing Iran out of oil market

Many analysts believe that the decision of US President, Donald Trump to end the exemptions regarding buying Iranian crude oil is a double-edged sword. On one hand, he doesn’t want oil prices to go up and on the other hand he is adamant at …

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