KFC Pakistan: It all started in the state of Kentucky when Colonel Sanders perfected the art of finger lickin’ good chicken at his small restaurant. Soon, the recipe became world-famous and traveled across borders and in the year 1997, the multinational company as a subsidiary of Yum! Brands landed in the bustling city of Karachi, Pakistan.Since then, there has been no looking back. KFC Pakistan now operates in 26 different cities and successfully manages 90 restaurants nationwide. KFC is one of the quick service restaurant (QSR) brands in the fast-food landscape owning the highest number of restaurants in Pakistan. KFC Pakistan employs more than 3,000 nationals who serve a customer base of two million on a monthly basis. The company is doing wonders in terms of its financial stability with a 20% year-on-year growth. In a country that has a 5.9% unemployment rate, KFC as a company is working to create employment opportunities for the nation. It is considered to be one of the leading job providers in Pakistan with plans to have 100 restaurants by 2020 and will be creating working opportunities for over 5,000 individuals in the coming years.
Raza Pirbhai, having a solid track record of 20+ years of involvement in the field of Operations and Human Resource Management, has led him to successfully become the Chief Executive Officer of one of the most revered and largest fast food chains, KFC Pakistan.
As a Chief Executive Officer, Raza Pirbhai has proved to be an accomplished, determined and visionary individual. Some of his primary responsibilities include enhancing, strategizing and attracting new talent for business development and leading the organization forward. His effective planning skills and coherent implementation of large scale interventions has helped him considerably in channelizing the target set for business development and sustainability.
He entered the phase of corporate world as a management trainee at Pizza Hut and since then, has achieved numerous milestones along the way. His passion motivated him to pursue his career in various national and multi-national organizations and prove to be a valuable asset for his executive management team.
His love for hospitability, people development and operational efficiency made him pursue a career dealing with people from diverse backgrounds and fields – something he was very keen about since he stepped into the professional world.
To further enhance his skills and expertise, he was fortunate to study at one of the most prestigious universities in the world – Cornell University. Mr. Pirbhai’s hard work and pragmatic approach have led him to deliver successful, significant and positive organizational changes across multiple geographies.
As a passionate learner, energetic with optimistic approach towards life, Mr. Pirbhai progressed to be a natural forward planner who inherits the abilities to make instant decisions, critically assess performances and manage diverse teams with an eye for detail.
All through his achievements and challenges in life, he has developed a visionary approach towards life in general and KFC in particular. His aim now is to make KFC the first choice for consumers in the sphere of QSR brands and he’s not far from achieving his dreams given his commitment towards his goals.
The brand culture is emerging on a fast track in Pakistan especially in fast food chains on the back of economic growth, which is an indicator that middle income groups and disposable income levels is on the increase in Pakistan. This trend of economic growth is a potential indicator that the international brands will be more visible in Pakistan, this observation regarding economic potential was made by Mohammad Raza Pirbhai, CEO of KFC Pakistan (Kentucky Fried Chicken) having a lion’s share in fast food market in the country.