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CSR at the core of organizations in Pakistan

National Bank Of Pakistan

National Bank of Pakistan (NBP) is one of the largest commercial banks of Pakistan and Corporate Social Responsibility (CSR) is an integral part of NBP’s corporate policy. It has institutionalized by creating a separate division and running a full-fledged CSR program to bring positive change and improving quality of life of underprivileged members of our society. The prime area of focus for CSR initiatives are education, health, woman & child, special persons, culture & relief for affectees of natural disasters.

NBP has contributed in the ‘health‘ sector by providing financial and equipment support to MALC Leprosy Centre, SIUT, Noor Hospital Chakwal, Gulab Devi, Lady Wellington, Ganga Ram & Bolan Medical hospitals. The bank also organizes medical & eye camps countrywide for free treatment of underprivileged patients. NBP has recently adopted 05 outpatient clinics at National Epilepsy Center located in Karachi within the boundaries of Jinnah Post Graduate Medical Centre where free of cost treatment is provided to epilepsy patients.

In ‘education‘ sector, NBP is working on a major project aimed at expediting and facilitating socio-economic development through the spread of knowledge and skills at the grassroots level. The bank is supporting financially The HUB, KSBL, IBA, Taaleem Foundation School in Balochistan, TCF School at Nawabshah and Children Care Foundation Lahore. Under NBP Scholarship Program more than 100 students belonging to Hunar Foundation, IBA Sukkur, PAF Sargodhian Sprit Trust and Academy, INFAQ Foundation and Children Care Foundation Lahore are getting financial assistance. At provincial level, the bank runs school & college volunteer training program (MOVE) in collaboration with FESF (Family Educational, and Service Foundation). The bank also sponsors cultural events like All Pakistan folk singing mela at Faisalabad and Aalmi Mushaira at Arts Council Karachi.

NBP pays special attention to special person and distributed more than 600 Wheel Chairs, White Canes, and organize sporting activities at national level. The bank has initiated a project ‘Empowered Women and Empowered Pakistan’ vocational training to help needy and poor women especially women of rural back grounds. This project has successfully concluded in two centers of each province of Pakistan.

United Bank Limited

United Bank Limited (UBL) has always strived to consolidate itself as a conscientious and respected corporate citizen. The bank recognizes its obligation to continuously improve its processes, systems, products and services in order to create value for the communities it operates in. Through time, the bank has endeavored to give back to the society in the form of programs and ventures that directly benefit and have an affirmative impact on the lives of local communities. Through a transparent and prudent CSR agenda, UBL aims to embrace its responsibility as a corporate citizen and encourage a positive impact via its activities aimed towards the betterment of the environment, consumers, employees, communities and all its stakeholders.

UBL’s CSR activities have focused on multiple sectors, which include but are not limited to:

  • Education
  • Healthcare
  • Vocational and Skills Training
  • Community Development
  • Information Technology
  • Sports

To UBL, its responsibility as a good corporate citizen is an essential element of its core values and the bank endeavors to ensure that the impact of its activities in this direction benefits all internal and external stakeholders.

 

Pakistan State Oil

Pakistan State Oil (PSO) is committed to playing an active role in supporting and working with its stakeholders for sustainable community and social development of Pakistan. With their talented team and national standing as Pakistan’s leading oil marketing company, they aim to help drive creation of shared economic and social value across Pakistan.

Corporate Social Responsibility (CSR) is one of PSO’s core values and an integral part of the company’s overall mission. With operations across the country, PSO utilizes its scale of operations as strength to positively impact the underprivileged people nationwide especially in the vicinities where PSO operates. By integrating CSR into their business strategy, PSO is helping to drive shared value amongst its stakeholders and enhance its corporate brand image amongst the general public.

PSO’s CSR commitments include focus on four main areas namely:

  1. Education
  2. Healthcare
  3. Community Building and Environment
  4. National Disaster Relief
Pakistan Telecommunication Company Limited

Pakistan Telecommunication Company Limited (PTCL) has been an integral part of the country’s infrastructure since its conception. PTCL is a socially responsible organization that has been contributing to economic development of the country while improving the quality of life of the workforce and their families as well as of the local community and society at large.

PTCL has been at forefront in relief efforts whenever the country has been struck by natural disasters and calamities. The company is also providing free medical services through a wide network of medical centers and mobile medical units to improve healthcare and wellbeing of not only its employees but also the underprivileged people of the country. In addition to existing Corporate Social Responsibility (CSR) activities, the organization continues to take proactive measures in adding value to the society through several focus areas.

The CSR policy at PTCL serves as a roadmap to help the company conduct business in an economically, socially and environmentally sustainable manner that is transparent and ethical. PTCL as a socially aware and responsible organization is determined to do its utmost efforts in furthering worthy causes that contribute to the lives of individuals and help in improving the standards of society as a whole.

The following areas are the focus of PTCL’s CSR Plan:

  1. PTCL Razakaar – A structured employee volunteer program through which employees act as ambassadors of the organization and participate in humanitarian activities pertaining to areas of need.
  2. Education
  3. Youth Development
  4. Health & Safety
  5. Environment
  6. Disaster Response
  7. Inclusion
The writer is a Karachi based freelance columnist and is a banker by profession. He could be reached on Twitter @ReluctantAhsan

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