Interview with Mr. Faisal Mubin Ganatra — CEO & Director of Malka Foods — Innovative & Healthy Food Solutions
We were honored to have met Mr Faisal Mubin Ganatra and get a chance to interview him. He is one of the most successful CEOs in the global food industry who has worked with many leading multinational companies and now runs his own global food company – Malka Foods.
We further asked him about what works in food business today in an increasingly competitive market that is ever-changing globally.
PAGE: Can you give us a brief overview of what your brand Malka Foods is all about?
Faisal Mubin Ganatra: Malka Foods is a global food company that is on the journey to become the market leader in culinary kitchen brand category. For us, Pakistan is synonymous with diversity and we want to cater to all kinds of customers and their taste buds through our out-of-the-box Recipe Mixes. We have a very diverse product range that includes spices, pulses, dried fruits, fried onion and Saucito sauces among others.
PAGE: Why did you decide to get into business? Where did you get the inspiration from?
Faisal Mubin Ganatra: Over the course of my career, I have been a key part of many reputable multi-national corporations as their CFO, COO and Group CEO. After accomplishing significant milestones, I realized it was time to start my own food business which would be based on the idea of providing safe and healthy food for all consumers without compromising on taste and quality. I have studied and done thorough research on the food industry and it was my dream to head a global food company and I feel immensely grateful to say that the dream has finally come to fruition thanks to Allah SWT.
PAGE: What does Malka’s diverse product range offer?
Faisal Mubin Ganatra: We believe in versatility and as a holistic food company, our product range includes Plain Spices, Recipe Mixes, Premium Pulses, Salt, Fried Onions, Dry Fruits and Tomato Ketchup. Inshallah, very soon we will also expand to include Premium Rice and Frozen Food items in our list as well. All of our products are sourced from the best raw materials and processed naturally which makes Malka far superior in taste and quality.
PAGE: You mentioned commitment to safe and healthy food as one of the core brand values of Malka. What steps have you taken to practically achieve this?
Faisal Mubin Ganatra: We at Malka Foods prioritize food that is wholesome and of high quality which is why all the ingredients utilized in our products are 100% authentic and pure. Our products contain no addition of MSG and is completely gluten free. It poses absolutely no dietary risk. We take our customer health and food safety very seriously and only offer top quality, organic products unmatched by any other brand in the market.
PAGE: What makes Malka uniquely different from other brands in the same category?
Faisal Mubin Ganatra: It’s pretty simple actually. We have combined innovation with convenience. We have introduced a new product line of Recipe Mixes, offering a range of flavors from all regions of Pakistan and beyond. From Hyderabadi Achar Gosht to Lucknowi Biryani, these masala mixes bring the signature dishes into the limelight and has taken convenience to a whole new level by offering our consumers what was not available in the market before. This view is also reflected in our thematic campaign tagline; ‘Kuch Naya Pakao.’
PAGE: How have you made your brand values resonate with your customers? What would make them want to buy Malka products?
Faisal Mubin Ganatra: As a culinary kitchen brand, we aim to become our valued customers preferred choice. With our innovative, convenient and affordable product range, we are committed to offering the best we can. We will never compromise on health, quality and taste because at the end of the day, we are all answerable to Allah SWT. Also, we have a keen understanding of local norms and cultural traditions, and we highly encourage men and women to be able to prepare delicious home cooked meals.
PAGE: What are your future plans for Malka?
Faisal Mubin Ganatra: In terms of marketing, packaging, and advertising, Malka already stands out as a brand. We aim to make premium affordable and quality reachable. We will be expanding our product portfolio to include Premium Rice and Frozen Food very soon. With the grace of Almighty Allah, we will soon become the best performing and trusted consumer products company and we look forward to everyone’s continued support.