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Apple Dominates Global Smartwatch Sales

by Felix Richter

When Apple introduced the Apple Watch in September 2014, it had impossible shoes to fill. After all, the company’s first foray into the nascent wearables market was supposed to emulate the iPhone’s unprecedented success, a task that the iPad had failed to accomplish a couple of years earlier. In hindsight however, the Apple Watch must be considered a blockbuster success, even if at a considerably smaller scale than the iPhone.

When the iPhone was released in 2007, it became synonymous with an entirely new class of devices, paving the way for touchscreen phones to become mainstream and thus marking the dawn of the modern smartphone era. While the Apple Watch certainly wasn’t the first smartwatch around, it did help wearable technology break through to the mainstream and has been the best-selling smartwatch in the world pretty much since day one.

According to a recent report by Strategy Analytics, Apple sold more than 22 million units of the Apple Watch last year, putting its market share at 50 percent. Second-placed Fitbit was far behind with 5.5 million shipped devices for a market share of 12 percent. While Apple does not break out Apple Watch sales in its earnings reports, the company’s “Other Products” segment, which includes the Apple Watch has been a major growth driver in recent years,


Infographic: Apple Dominates Global Smartwatch Sales | Statista You will find more infographics at Statista

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