Interview with Mr Jalaluddin, former fast bowler of Pakistan
Pakistan & Gulf Economist: What is your opinion about the Pakistan Super League?
Jalaluddin: Pakistan Super League has become a big brand of Pakistan. Starting off in 2016 as a Twenty20 cricket league with five teams has now become a substantial brand comprising six teams. It has already become instrumental for the resumption of the international cricket in Pakistan. Cricket in Pakistan has got a whopping boost in the wake of Pakistan Super League. There is no second opinion that Pakistan Super League has raised standards of the game and the players. This is an incredible opportunity for the youth of Pakistan to make their mark in the international arena.
Pakistan & Gulf Economist: How would you describe the brand PSL?
Jalaluddin: Pakistan received support from across the world for the brand PSL just as the accolades were showered on India due to the professionalism in the Indian Premier League. At the moment, there are two leading brands namely PSL and ISL in the realm of cricket in terms of popularity across the globe. Pakistani youngsters have got an immense talent which is being further honed through star-studded PSL. There is consensus that Pakistan Super League is one of the fastest growing leagues in the world of cricket which augurs well for the country. It is a fact that the surging viewership of Pakistan Super League reached 120 million during its 4thedition last year around the world and is likely to skyrocket during the current season making it one of the most sought-after brands in the cricket world.
Pakistan & Gulf Economist: Your comments on the branding, promotion etc. of PSL:
Jalaluddin: PSL’s fourth edition is underway and has lured the leading cricketers from across the world. All the six franchises are immensely popular. The brand value of this franchise Twenty20 Cricket League was estimated at $230 million during the last edition, however, it is going to be higher during the fifth edition in the wake of surging popularity and the viewership.
Multan Sultans was sold for $5.21 million per annum for a period of seven years. In 2017, I came to know that Karachi Kings was the most expensive team, with the ARY Group purchasing it for $2.6 million per year for 10 years. Lahore Qalandars, Peshawar Zalmi, Islamabad United and Quetta Gladiators were purchased for $2.5m, $1.6m, $1.5m and $1.1m respectively.
Pakistan Super League is going to grow with every passing year.