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Leadership & Business Wisdom

Unrealized Business Potential

“Opportunity is where you find it,” not where it finds you.

Luck, chance and catastrophe affect business as they do all human endeavors. But luck never built a business. Prosperity and growth come only to the business that systematically finds and exploits its potential. No matter how successfully a business organizes itself for the challenges and opportunities of the present, it will still be far below its optimum performance. Its potential is always greater than its realized actuality.

Dangers and weaknesses indicate where to look for business potential. To convert them from problems into opportunities brings extraordinary returns. Opportunities have to be reflected against the experience of a company and against its past success and failures. Sometimes all that is needed to accomplish this transformation is a change in the attitude of the executives. Three questions will bring out the hidden potential of a business:

  • What are the restraints and limitations that make the business vulnerable?
  • What are the imbalances of the business?
  • What are we afraid of, what do we see as a threat to this business – and how can we use it as an opportunity?

ACTION POINT: Answer these three questions for your enterprise and move closer to optimum performance.

Finding Opportunities in Vulnerabilities

Finding and realizing the potential of a business is psychologically difficult.

Finding and realizing the potential of a business is psychologically difficult. It will always be opposed from within because it means breaking with old, established habits. It often means giving up the very skill people are product of. To fight the threat, to manage an imbalance, and above all to make a process efficient despite its inherent weaknesses, requires great effort.

Searching for the potential of opportunity in a company’s vulnerabilities, limitations, and weaknesses is therefore likely to be resented by its most accomplished people as a direct attack on their position, pride, and power. This is the reason why the opportunities are often not realized by the industry leaders but by people on or near the outside. That this area is difficult, both objectively and psychologically, only means that businesses have to work hard at it and that managements have to stress it heavily.

ACTION POINT: Convert the vulnerabilities of your enterprise into opportunities.

“If you live for having it all, what you have is never enough.”

Vicki Robin

“If you live for having it all, what you have is never enough.”

Vicki Robin

“Do not compromise on the quality and your customers will not negotiate on the price.”

Amit Kalantri

“I spent my time drinking and staring at a television in the airport bar. More death and destruction. Crime. Pollution. All the news stories were telling me to be frightened. All the commercials were telling me to buy things I didn´t need. The message was that people could only be passive victims or consumers.”

John Twelve Hawks


“Get off the treadmill of consumption, replication, and mediocrity. Begin lifting the weights of creativity, originality, and success.”

Ryan Lilly

“Here, in Lorrain’s poisoned little jewel of a tale (“The Man Who Made Wax Heads”) the consummate achievement of decadent art is caught in miniature. The genius of the artist entangles perpetrators and victims in a sticky web of perverse delights, in which exploitation becomes collusion, the ripples of guilt spread outward, and the real criminal slips away. In the end, responsibility is lodged firmly with the consumer, forced – he must confess – by his own perverse desires, to buy into the values of this particularly black market.”

Jennifer Birkett

“For an artist is not a consumer, as our commercials urge us to be. An artist is a nourisher and a creator who knows that during the act of creation there is collaboration. We do not create alone.”

Madeleine L’Engle

“We can’t worry about meaning. Ari proposed to us that meaning is a consumer item. Some people manufacture it through religion, philosophy, nationhood, politics, and some people buy it. But an artist is not a manufacturer.”

David Cronenberg

“As a business leader you have to ask yourself, “Am I creating a consumer environment that is conducive to loyalty?” If the answer is no, FIX IT!”

Steve Maraboli

“Difference between TV and the internet was how far you sat from the screen. TV was an 8 foot activity, and you were a consumer. The internet was a 16 inch activity, and you participated. I think the sitting down thing is similar. You’re not going to buy an armoir while standing on the subway.”

Seth Godin

“Modern consumer life is a form of extreme passive violence against all people.”

Bryant McGill

“Every state’s emblematic propaganda is worshiped by the consumer-citizen as a super-logo, a brand Juggernaut.”

Bryant McGill

“…the higher the expectations about unselected alternatives, the lower the level of satisfaction with the chosen good.”

Michael R. Solomon

“Consumer culture and the capitalist mindset have taught us to substitute acts of personal consumption (or enlightenment) for organised political resistance”

Derrick Jensen

“De waarde van dingen ligt voor ons niet zozeer in wat ze ons geven als wel in wat wij eraan uitgeven.”

Michel de Montaigne

“If beauty is in the eyes of the beholder, value is in the mind of the consumer.”

Michele Jennae

“Worth is not something you can buy for $39.99, nor something you can lose with 10 extra pounds. Self-judging people make good consumers. Start a revolution. Love yourself.”

Vironika Tugaleva

“The way of the consumerist culture is to spend so much energy chasing happiness that it has none left to be happy.”

Criss Jami

“The quicker you settle the debt,the quicker you can move forward with your life. Actions are bigger than words and get rid of that nasty debt”.

“When you are able to buy your home versus renting. The sky is the limit on how much you can and will prosper in years to come.

“Good luck and start a budgeting today. Do not wait as no time will ever be the right time.”

Financial Revolution

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