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Shell Rimula Opens ‘What Matters Is Inside’ campaign

Shell Rimula – the premium heavy duty engine oil launched a new campaign, “What Matters is Inside”. The campaign portrays the daily toils of Pakistani truck-drivers, and farmers emphasizing their tireless efforts put in each day to achieve their goals and reach their destinations safely.

The campaign, champions the people within these professions, recognizing there is more to these individuals than what meets the eye. For many, the job of a truck driver and farmer doesn’t immediately paint an inviting image in our minds. The rugged exterior is overpowering and it is too easy to miss the critical role they play in the society. Through this campaign, we see them through the eyes of those that matter most in the lives of truckers and farmers, looking up to them as their bread winners, doting fathers, hardworking sons and husbands.

Shell Rimula, their hard-working partner acknowledges their struggle, reveals the trucker’s personal motivations, ideals and earnest desire to enrich their lives and understands what they do and who they do it for, because at the end of the day, that is what matters to them.

Commenting at the launch of the campaign, Mr. Haroon Rashid, Business Manager Lubricants, Shell Pakistan Limited said, “These hard-working truckers and farmers play an essential role towards Pakistan’s economic growth and we want to appreciate and highlight their enduring efforts through Shell Rimula’s ’What Matters Is Inside’ campaign. We want to celebrate the people behind these professions , for others to recognize and acknowledge the sacrifices, the journey, and the energy they expend, while Shell Rimula will continue to support them on their journey.

“Shell Rimula is dedicated to making life on the road as easy as possible by providing them with premium quality engine oils designed to keep engines in tip-top condition to make every journey safe, fast and hassle-free. We understand that less downtime on the roads or in the fields, means more quality time for them with their families”.

This is part of the global campaign and developed especially for this purpose. A series of television commercials (TVCs) have been produced to run in Pakistan by one of the most renowned filmmakers of the country Jamshed Mehmood (JAMI).

The TVC showcased at the event highlights the different elements at play against the trucker and farmer. ’What matters is inside’ campaign running across countries including the US. , the Middle East and Asia including Pakistan.

Oil Industry Enters a New Era

Over the last several years, the Oil & Gas Regulatory Authority (OGRA) Pakistan, with the support of the Ministry of Energy, has started issuing licenses to new oil marketing companies, subject to their development of storage and distribution infrastructure in the country. The policy has started yielding successful results in the form of tremendous local and foreign investment in the Oil Industry.

Al Noor Petroleum Pvt. Ltd’s brand ’N3’ is one such example, licensed in 2016 as a result of this policy, with direct equity investment from local and foreign based investors. Its parent groups are Al Rahim Group of Companies and the ALSAA Group UAE. Its group company is the largest private equity petroleum and chemical terminal operator in Pakistan, with its own storage capacity of 220,000 tons in Kemari alone, and is engaged in petroleum trading, import, export, shipping and storage facilities of petroleum products and the petrochemicals business in Pakistan and the Middle East. They have a history of over 25 years linked with the storage, import and export of petroleum products. Their service to significant industries in an era of limited strategic storages is well documented. It is also engaged in the business of LPG and is developing its own LPG storage facility, including a bottling plant in Pakistan.

Al Noor Petroleum, N3, has an aggressive growth and development plan for Pakistan. The Company started the simultaneous indigenous development of 5 depots and terminals across the country and has an aggressive plan for setting up retail service stations (petrol pumps) under its N3 umbrella.

Development activity is good for tertiary and support industries and generates greater direct employment; the greatest benefit is transferred to the consumer, as the presence of companies like N3 offers customers a greater choice of products and services as well as better locations. N3 is committed to offering the highest quality of petrol, diesel, lubricants and ancillary products and services. Planned sites will look like the modern station that was launched today, i.e. state-of-the-art sites exceeding international standards.

Pakistan’s Power loom units in critical condition need prompt attention: Mian Zahid Hussain

President Pakistan Businessmen and Intellectuals Forum (PBIF), President AKIA, Senior Vice Chairman of the Businessmen Panel of FPCCI and former provincial minister Mian Zahid Hussain on Monday said Faisalabad, famous as Manchester of Pakistan is being honoured as the centre of industry producing textiles, hosiery, industrial chemicals, agricultural equipments and many other products.

Mian Zahid Hussain said around 2800 units of power looms in the city are at the edge of closure due to many reasons including tough competition from China, increased cost of doing business, high energy tariff, excessive smuggled cloth in the market and decline in orders from Afghanistan. Out of 3 lacs units in all over Punjab, 50 thousands units have been shut down due to all these reasons and others are in critical state. Approx 30 thousands labourers associated with power loom sector have un-employed and the rest are facing severe problems in earning their livelihoods.

The veteran business leader said our industries can compete in the international markets, if Government pays attention and provide subsidised energy tariff to export oriented industries. Despite industry-friendly Government in the Country the pathetic situation of industries in the “centre of industry” is regretful. As part of infrastructure required for electricity distribution from the Thar I and II Projects, the $1.5 billion in Matiari to Faisalabad transmission line are to be built as part of the CPEC project, which will improve electricity supply to industries in the city and approx. 20 percent of the closed units in the city due to energy shortage will be restored.

The former minister said the current Government should focus on reducing cost of doing business and cheaper energy to the industries so that they can compete in the international markets. In order to compete with foreign competitors, local industries should be developed in accordance to the modern day needs, for which development of research and development centre and availability of easy loans is call of the day. The Faisalabad chamber of commerce and industry should share its recommendations with Government and PBIF extends its full support to the Business Community and Faisalabad chamber in all aspects.

Government should take immediate measures to stop smuggled-in Petrol: Mian Zahid Hussain

President Pakistan Businessmen and Intellectuals Forum (PBIF), President AKIA, Senior Vice Chairman of the Businessmen Panel of FPCCI and former provincial minister Mian Zahid Hussain on Wednesday said below standard petrol utilization in Pakistan causes heavy damages to vehicles, environment and human health. The low standard petrol is majorly smuggled in from Iran, which is abundantly available across the Country. Low quality petrol utilization is a serious threat to vehicles’ estimated life in addition to environmental and human safety. Government should take immediate and concrete measures to stop inward smuggling of petrol.

Mian Zahid Hussain said RON-87 is being sold in Pakistan petrol as a standard which is in accordance to EURO-II standard, however, the same is being used for the past 20 years while the rest of the World had been moved forward with the technological evolution. The quality standard for petrol is required to be revised in Pakistan in accordance to geographical and vehicles’ need in the Country. In most of the countries RON-91 is the minimum standard for normal petrol while the premium quality varies from RON 90-110.

The veteran business leader said in India the standard for petrol is RON-91 but they manufacture small cars which are designed to avoid knocking problems on low RON. Our government, which is aware of the cars being used in Pakistan, can establish a minimum RON level which would suit most cars. If most people have cars under 1000cc, anything more than 92 RON would suffice, but if there’s a majority of people using cars with a powerful engine, then another standard with a greater RON value should also be made available.

The former minister said government asked the oil companies to upgrade their refineries and replace the below standard petrol with a higher one, although with a higher price tag. The local oil refineries called the task completely impossible before 2019. They haven’t even started any upgrades yet and it could take some time before they even begin such a project. It would take about 3 years plus million of dollars of investment for the refineries to get the upgrade. Pakistan imports a major share of petrol to fulfil its demand and supply gap and directly importing higher grade petrol would be a feasible interim option.

He said that since last year Pakistan has started importing improved-quality diesel that meets Euro-II emission standards however the rest of the World has reached to EURO-V while China has adopted Lead free standard of diesel. Pakistan needs to step-forward and compete with the World in the race of development.

JS Bank & CarFirst Join Hands to Provide Vehicle Trade-in Program

JS Bank, one of Pakistan’s fastest growing financial institutions has joined hands with CarFirst – the nation’s leading used-car trading platform to facilitate customers.

Under the terms of this partnership, a unique JS-CarFirst vehicle trade-in program will be offered to site patrons, allowing them to either upgrade, replace, or sell their used vehicles. Offering a streamlined and first-of-its-kind market offering, the program is set to launch in the near future, and will also offer customers the opportunity to avail or upgrade their financing terms at CarFirst purchase centers nationwide. Bank auto-loan customers will additionally be able to sell off their leased vehicles in the most secure and convenient manner.

Speaking at the occasion, Mr. Babbar Wajid, Head of Product Development & Business Management at JS Bank, stated: “JS Bank and CarFirst share a passion for providing customers with seamless solutions to their transport needs. Our partnership will help revolutionize car financing and enable customers to access simple and rapid trade-in financing through the CarFirst network of purchase centers rather than branch visits.”

Raja Murad Khan, CEO CarFirst, commented, “CarFirst is excited to partner with JS Bank. This agreement will combine the strength of both organizations in the auto sector and offer the most convenient and hassle-free way to our customers to buy and sell their cars. Together, CarFirst and JS Bank are striving to give their consumers an amazing trade-in experience.


Engro Foods Limited launches campaign ‘Colors of Pakistan’

Engro Foods Limited (EFL) is built from the fabric of Pakistan, they launched a campaign “Colors of Pakistan” revealing their 2nd Coffee table book called “Colors of Deosai”, this book launch was very well received by the media and the public. It is a sustainability effort of Engro Foods to give back to the nation and contribute towards building a softer image of Pakistan. The Chief Guest at this occasion was Madam Maryam Aurangzeb, Minister of State for Information and Broadcasting and it was chaired by Ambassador of Netherland, Mrs. Ardi Stoios Braken.

Speaking at the occasion Marriyum Aurangzeb, Minister of State for Information, Broadcasting, National History and Literary Heritage said that with the grace of Almighty Allah, Pakistan had almost won the war against terrorism and now time was ripe to Win War of Perception through projection of national history, cultural heritage and language. She said that such books could play the role of a catalyst in winning this war. The minister said that the media had an important role in creating awareness among the youth in regards to preservation of environment, bio-diversity and the rapidly changing panorama. The new generation of the country could be attracted towards national culture and heritage through books and exhibitions showcasing Pakistan’s natural beauty, culture, heritage and bio-diversity. The minister said that the book showcasing the natural beauty and bio-diversity of the country should be displayed in all foreign embassies of the country and at all airports. Moreover she said it was imperative to exhibit such beautiful books at colleges and universities to apprise the youth about the beautiful landscape of the country. She said that due to decline of local film industry in the past, Pakistan was unable to promote its bio-diversity through screen tourism and this vacuum could be filled by promotion of national environmental beauty through books. The minister lauded the role of corporate sector in promoting the natural beauty of the country and the publication of the splendid book as part of its social responsibility. She said that Deosai had key role in eco-system of the country and its conservation was vital. She said that Arif Amin and Ghulam Rasool were renowned photographers who did tremendous job to highlight the beauty and bio-diversity of Deosai through the lens of camera. She said that she was glad to be part of the launch of the book and the photo exhibition organized by Engro Foods Limited.

Mrs. Ardi Stoios Braken, Ambassador Netherlands said “I was given an opportunity to preview the book and I am amazed at the beauty of Deosai plains in the Gilgit Baltistan region of Pakistan. I commend the photographers for capturing the exquisite and vulnerable ecosystem. I hope to visit Deosai during my stay in Pakistan. This is not the first Coffee table book that Engro Foods Limited has commissioned, their first book was Birds of Pakistan and this is their continued effort through Colors of Deosai to depict their commitment for highlighting the beauty of the unique ecosystem and also drawing attention to the need of its preservation. These exquisite ecosystems are under constant threats of degradation either due to climatic changes or other environmental pressures. It is a demonstration of Engro Foods continuous commitment towards Sustainability and CSR efforts for Pakistan. Moreover, Engro Foods is also actively taking steps to reduce its environmental foot print. I hope more companies in Pakistan will follow suit. As we know, Pakistan will be amongst the countries which will be severely affected by climate change thus degeneration of the eco system is an important issue for Pakistan.”

On behalf of Engro Foods Limited, Mr. Ali Ahmed Khan Managing Director of Engro Foods Limited said, “Under the Campaign “Colors of Pakistan” we are proud to be launching our second book, “Colors of Deosai”. Engro Foods remains committed to build our national brand at all fronts. We have strengthened the economy by attracting foreign investment of USD 486 million through Friesland Campina, the 6th largest dairy giant of the world. Our vision is to contribute towards the positive image building of the nation, strengthen the dairy sector, empower our farmers, improve their livelihood and provide the best quality products to our consumers. To make this vision a reality we would request support of our regulators to create a sustainable and conducive business environment for the dairy industry. It is imperative to bring alignment between the regulations of Federal & Provincial Food authorities, otherwise it will stifle the economy. Engro Foods and FrieslandCampina are here to stay, we have and we will continue to play our role in creating a Stronger, Healthier and more Prosperous Pakistan”.

After establishing in 2005, within a short span of 10 years Engro Foods Limited became the 2nd largest dairy company in Pakistan. The credibility it built, fueled the economy with a foreign investment of USD 486 million through Friesland Campina, the 6th largest dairy cooperative in the world. This book launch event was graced by prominent media personnel, multiple members of the UN bodies, NGOS and dignatories. In spite of becoming a MNC, Engro Foods remains committed to the beat of Pakistan and this book launch event is a proof of their commitment towards the nation.

Eighteen goes international with a grand launch event at Burj Khalifa

With its offices already positioned in Emaar Square, Dubai; Eighteen invited all the overseas Pakistanis along with the local business communities of UAE to a grand launch event at the Armani Hotel, Burj Khalifa, , dated 30 March 2018.

Mr. Naguib Sawiris, Chairman, Ora Developers welcomed the esteemed guests with his opening speech and praised their interest towards the luxurious real estate project.

Commenting on his indulgence with the project he said, “Eighteen will revolutionise real estate projects in Pakistan. Ora, together with its highly respected partners, will be creating a new lifestyle destination in a world class capital City. I am very pleased to be involved with the project and very excited by what we will achieve.”

Mr. Tarek Hamdy, CEO, Eighteen also briefed the audience about the grand real-estate project on offer.

Speaking about the distinguishing factor that Eighteen possesses in comparison with other real estate projects, he said, “All the villas and apartments have been carefully located with views over the golf course and are linked by wide parkways and open streets. The feeling is of space and privacy which will give a select group of people the homes they have always dreamt of. The amenities are second to none, delivered in a safe, secure and exclusive location,”

Eighteen also offers the rare opportunity for the customer to own the title deed of the property, making it an even more attractive investment.” Hamdy added.

The event entertained the audience with sparkling performances of renowned Pakistani musicians; Zoe Viccaji, Rachel Vicaaji who have gained more popularity following their success in Coke Studio. In addition, the UAE based musical band, JAZZ also added their charm to the evening. While the dinner arrangements also succeeded to delight the guests.

The audience later interacted with the Eighteen project models on display to have more details about the grand project and how it aims to impact the real estate industry around the globe and in Pakistan.

Eighteen is a multi-billion dollar project, in partnership with Ora developers, Saif Group and Kohistan builders & Developers.

Eighteen has been designed around a championship golf course and will consist of 2000 residential units of 3 to 7 bedrooms villas and apartments. It will have an iconic Golf Clubhouse, a shopping Mall, 5-Star boutique hotel, medical facilities, educational unit and a business district.

The master plan was conceptualized by Calisson RTKL and developed by renowned architects and urban planners WATG. The unique and challenging golf course has been designed by IDG in the UK.

Eighteen, is ten minutes away from the new Islamabad International Airport and is the ideal development for local and overseas Pakistanis who enjoy luxury living and state of the art amenities. Eighteen will be the benchmark for all future real estate projects in Pakistan.

6th Pakistan CIO Summit & 4th IT Showcase Pakistan 2018 held

Governor Sindh, Mr. Muhammad Zubair inaugurated the 6th Pakistan CIO Summit & 4th IT Showcase Pakistan 2018 with Dr. Farrukh Iqbal, Dean & Director, IBA Karachi, Mr. Imran Batada, Director ICT & CICT, IBA Karachi and other dignitaries from the ICT sector in attendance. Solutions Inc in partnership with the Institute of Business Administration (IBA) Karachi organized the event. The theme of the summit was ‘CIOs and the Challenges of Disruptive Technologies’.

While addressing the inaugural ceremony, Governor Sindh acknowledged the organizers for their meaningful contribution towards policy formulation and announced the launch of 3 diplomas offered by IBA-CICT on the subjects of Information Security, IS Audit and Big Data Analytics. “All these 3 subjects are complementing IBA’s tradition to offer new subjects and courses in the rapidly changing field of Information Technology.”

A brief session on Cryptocurrency and Blockchain was organized by Centre for Information & Communication Technology, IBA Karachi where Industry leaders and enterprising investors discussed the future of Pakistan’s financial Sector, innovative possibilities of blockchain, disruptive technologies and the transformative impact of cryptocurrencies on the financial landscape.

Mr. Imran Batada, Director ICT & CICT, IBA Karachi and a keynote speaker at the summit explained that the IBA’s participation as Exclusive “Academic Strategic Partner” will provide a focus on the power of transformative technologies and how CIOs should re-shape the landscape of finance and investment to capitalize on a new era of wealth creation. A session on Cryptocurrency and Blockchain is a part of the IBA Karachi’s commitment to work for a better future and generating human resources in block chain technology.

Mr. Batada gave guidelines and highlighted major points to be considered by the universities specifically for the millennial students. He also shared best practices to be implemented in the universities and explained how to overcome challenges that universities are currently facing.

The summit was attended by more than 300 delegates including CIOs, IT Heads, C-Level Executives, IT Managers, Industry Experts, Decision Makers, Policy Makers and Academia. 16 companies from Pakistan plus UAE, Saudi Arabia, USA, China and Switzerland participated in 4th IT Showcase Pakistan and presented their products and services to the attending delegates.

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